How does an organization use new trends in social media; cross-channel marketing; and virtual events to turbo charge their pledge based fundraising in the 21st century?
This exciting session will look at meteoric rise of social networks and their role in pledge based events. We will explore how and why people make personal pages online and how they use digital photos, blogs, video, twitter and widgets to campaign, raise money, and build their own communities. In addition, this session will explore how to use the phone, online and mail to make more money from pledged based events. Finally, this session will give you some ideas on virtual pledge based events that really work.
This session will look at case studies from organizations like Doctors Without Borders, Mount Sinai and Princess Margaret Hospital Foundation
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