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An Innovation-Development Plan
for Thomas G. Pullen K-8 Academy of Creative and
Performing Arts
Howard Brent
June 2013
Innovation-development process
Need Identification
Innovation-development process
Need Identification
Is there a need for Edmodo atThomas G. Pullen?
• Increase academic perf...
Innovation-development process
Research and Development
• Basic Research vs. Applied Research
• Edmodo, Inc. operates as a...
Innovation-development process
Commercialization
Innovation-development process
Commercialization
Innovation-development process
Commercialization
How can we market this innovation atThomas Pullen?
• Must gain district a...
Innovation-development process
Diffusion and Adoption
Innovation-development process
Year Number of Users
2009 50,000
2010 500,000
2011 7,000,000
2012 10,000,000
2013 18,000,000
Innovation-development process
Diffusion and Adoption
How do we diffuse Edmodo as an innovation atThomas G.
Pullen?
• Must...
Innovation-development process
Consequences
How will we evaluate whether Edmodo is effective in
improving student learning...
The Innovation-Decision Process
Change Agents
Who are the change agents atThomas G. Pullen?
• According to Rogers (2003), ...
The Innovation-Decision Process
Change Agents
How will the 7 roles of a change agent be used to affect
positive social cha...
The Innovation-Decision Process
Strategies in Achieving Critical Mass
• Rogers (2003) defines critical mass as “the point ...
The Innovation-Decision Process
Centralization vs. Decentralization
• Rogers (2003) postulates that centralization is nega...
References
Edmodo. (2013). Retrieved from: https://www.edmodo.com/
Laureate Education, Inc. (Executive Producer). (2008). ...
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Hjbrent storyboard

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  • In 2008, Nic Borg and Jeff O ’ Hara recognized the need for a social network site dedicated for use by educators and students. Nic and Jeff realized the need for a safe digital on-line learning environment that uses the power of social networking to enhance student learning and achievement, and encourage engagement, collaboration, and sharing resources and ideas with one another.
  • Students need further support in increasing academic performance in math, reading, and science. Studens will have the opportunity to improve their 21 st century digital learning skills: collaboration, creativity, critical thinking, and communication. Improve communication between teachers, students, and parents about academic performance Create a student-centered classroom environment and provide individualized instruction through the use of technology. Transition from the traditional approach to learning to a blended learning model and incorporating social networking as a way to fully engage student learners and parents.
  • Basic research is defined as original investigations for the advancement of scientific knowledge (Rogers, E., 2003). Applied research consists of scientific investigations intended to solve practical problems (Rogers, E., 2003). Edmodo, Inc. operates as a social network for education. It was founded in 2008 and based in San Mateo, CA. As of February 10, 2010, Edmodo, Inc. operates as a subsidiary of the Fusion Project. Early investors include Greylock, Benchmark, Union Square Ventures, and Learn Capital; It has raised 47.5 million U.S. dollars. Edmodo has grown fast since it was founded in 2008. As of December 2012, over 15 million users have registered, and 85 out of 100 largest school districts in the U.S. have claimed subdomains which makes it easier for teachers to connect with other teachers throughout the country.
  • The rate of adoption for an innovation may be represented in an S-shaped curve since human behavior is generally normally distributed in a bell curve. Since 2008 with the introduction of Edmodo, it has exponentially grown each year reaching critical mass this year in 2013.
  • According to Rogers (2003), a change agent is an individual who is influential in influencing people in the innovation-decision process to adopt an innovation or new idea. The change agent possesses a high degree of expertise regarding the innovation and helps to adjust the innovation to meet the needs of others in the organization.
  • Develop a need for change – change agent points out new alternatives to existing problems of student engagement and improved student learning outcomes. Establish an information exchange relationship – change agent develops rapport with staff and students, and perceived as credible and trustworthy. Diagnose problems – change agent is able to analyze problems from staff and students’ perspectives and provide diagnosis. Create an intent to change – change agent explores various ways of influencing staff and students in changing their behavior in adopting innovation Translate an intent into action – change agent is able to influence behavior of staff and students to meet their needs. Stabilize adoption and prevent discontinuance – change agent is able to stabilize the new behavior among staff and students. Achieve a terminal relationship – change agent is able to shift from a position of reliance on the change agent to self-reliance.
  • Transcript of "Hjbrent storyboard"

    1. 1. An Innovation-Development Plan for Thomas G. Pullen K-8 Academy of Creative and Performing Arts Howard Brent June 2013
    2. 2. Innovation-development process Need Identification
    3. 3. Innovation-development process Need Identification Is there a need for Edmodo atThomas G. Pullen? • Increase academic performance in math, reading, and science. • Improve 21st century digital learning skills. • Improve communication between teachers, students, and parents. • Create a student-centered classroom environment and provide individualized instruction through the use of technology. • Transition from the traditional approach to learning to a blended learning model.
    4. 4. Innovation-development process Research and Development • Basic Research vs. Applied Research • Edmodo, Inc. operates as a social network for education. • Early investors include Greylock, Benchmark, Union SquareVentures, and Learn Capital; It has raised 47.5 million U.S. dollars. • Edmodo has grown fast since it was founded in 2008.
    5. 5. Innovation-development process Commercialization
    6. 6. Innovation-development process Commercialization
    7. 7. Innovation-development process Commercialization How can we market this innovation atThomas Pullen? • Must gain district and school level administrative support • Introduce Edmodo to key stakeholders: Program Coordinator, teachers, students, and parents • Advertise in “Encore” (the Arts Newsletter for parents and community of Thomas G. Pullen) and Twitter • Advertise in Tech Tuesday’s Tidbits (Newsletter for staff at Thomas G. Pullen on tech integration)
    8. 8. Innovation-development process Diffusion and Adoption
    9. 9. Innovation-development process Year Number of Users 2009 50,000 2010 500,000 2011 7,000,000 2012 10,000,000 2013 18,000,000
    10. 10. Innovation-development process Diffusion and Adoption How do we diffuse Edmodo as an innovation atThomas G. Pullen? • Must gain district and school level administrative support • Set up student accounts on Edmodo during Computer Technology class • Provide professional development and support to elementary school teachers • Provide training to parents of students using Edmodo and announce at Back to School Night • Collect data quarterly to monitor progress and use of Edmodo
    11. 11. Innovation-development process Consequences How will we evaluate whether Edmodo is effective in improving student learning outcomes and engagement at Thomas G. Pullen? • Gather and analyze formative and summative assessments in reading, math and science. • Survey both teachers and students about their experiences in using Edmodo in the classroom and analyze data. • Share and review with teachers and parents student ePortfolios that were created using Edmodo.
    12. 12. The Innovation-Decision Process Change Agents Who are the change agents atThomas G. Pullen? • According to Rogers (2003), a change agent is an individual who is influential in influencing people in the innovation-decision process to adopt an innovation or new idea. • The change agents at Thomas G. Pullen Academy:The Technology Integration Specialist, the administration, the Arts Program Coordinator, and key teachers who are early adopters of Edmodo and eager to integrate technology in the classroom.
    13. 13. The Innovation-Decision Process Change Agents How will the 7 roles of a change agent be used to affect positive social change atThomas G. Pullen? • Develop a need for change • Establish an information exchange relationship • Diagnose problems • Create an intent to change • Translate an intent into action • Stabilize adoption and prevent discontinuance • Achieve a terminal relationship
    14. 14. The Innovation-Decision Process Strategies in Achieving Critical Mass • Rogers (2003) defines critical mass as “the point at which enough individuals in a system have adopted an innovation such that the innovation’s further rate of adoption becomes self-sustaining.”
    15. 15. The Innovation-Decision Process Centralization vs. Decentralization • Rogers (2003) postulates that centralization is negatively associated with innovativeness. New ideas of an organization is restricted when control and power are held by only a few individuals.
    16. 16. References Edmodo. (2013). Retrieved from: https://www.edmodo.com/ Laureate Education, Inc. (Executive Producer). (2008). Diffusion and integration of technology in education. Baltimore, MD: Author. Rogers, E. (2003). Diffusion of Innovations, Fifth Edition. NY, NY: Free Press.
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