F I N D A N D U N D E R S TA N D D ATA
The Business ofOPEN DATA  Hjálmar Gíslason, founder & CEO           DataMarket       Twitter: @datamarket
Tim Berners-Lee
Barack ObamaTim Berners-LeeHans Rosling
14 of 193 countries
Thousandsof man-years in data gathering
Hornbjargsviti                 ©2010 Google
Hornbjargsviti   Eyjafjallajökull                      ©2010 Google
Hornbjargsviti                 ©2010 Google
Hornbjargsviti                 ©2010 Google
©2010 Google
Just IcelandJust weather data                    ©2010 Google
Thousandsof man-years in data gathering
Hundreds of thousandsof man-years in data gathering    made available to us!
What have wedone with it so far?
Some cool innovationTrack and discuss what’s newin your neighborhood.Choose a city…AtlantaBostonCharlotteChicagoDallasDetr...
Some corruption exposed
Some fantastic examples of data journalism
But mainly a long list of apps
Apps for Democracy                          Apps 4 Democracy Finland                          Apps 4 New South Wales      ...
We were promised that Open Data would
We were promised that Open Data wouldcause a wave of innovation
We were promised that Open Data would cause a wave of innovationchange the face of journalism
We were promised that Open Data would cause a wave of innovationchange the face of journalism rid us of corruption in     ...
We were promised that Open Data would cause a wave of innovationchange the face of journalism rid us of corruption in     ...
We were promised that Open Data would cause a wave of innovationchange thejournalismchange the face of world rid us of cor...
Every Business
Every BusinessEvery HouseholdEvery Organization
Most of them don’t know it
Most of them don’t know it …yet
In order to realize the value of    Open Data we must…
In order to realize the value of        Open Data we must…make all of the data easily       accessible
In order to realize the value of        Open Data we must…make all of the data easily       accessible help people discove...
In order to realize the value of          Open Data we must… make all of the data easily        accessible   help people d...
DEMO!
More than100,000,000    time series
14.000+  data sets
782 years  1279 - 2061
Data that isopen and free  remains open and free on DataMarket
Data that isopen and free  remains open and free on DataMarket           …just easier to find and use
Where is thebusiness in that?
Business Models
Business Models#1 Specialized apps or services
Business Models#1 Specialized apps or services#2 Advertisements
Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions
Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features
Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features...
Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features...
Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features...
Dashboard example        |       |         I NT RODUCTION G - 1 2Hjálmar Gíslason, 1 1         B OA R D MEE T IN          ...
White-label example         |        |          I NT RODUCTION   Hjálmar Gíslason, founder & CEO   |   March, 2011
Open Data has toprove its value     for public sector efforts to continue
We need to...think           beyond the apps
We need to...think BIG
F I N D A N D U N D E R S TA N D D ATA               Hjalmar Gislason, founder & CEO                Slides at: blog.datama...
DataMarket at Media 3.0 in Bergen
DataMarket at Media 3.0 in Bergen
DataMarket at Media 3.0 in Bergen
DataMarket at Media 3.0 in Bergen
DataMarket at Media 3.0 in Bergen
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DataMarket at Media 3.0 in Bergen

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DataMarket's presentation at Media 3.0 in Bergen, May 11, 2011

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DataMarket at Media 3.0 in Bergen

  1. 1. F I N D A N D U N D E R S TA N D D ATA
  2. 2. The Business ofOPEN DATA Hjálmar Gíslason, founder & CEO DataMarket Twitter: @datamarket
  3. 3. Tim Berners-Lee
  4. 4. Barack ObamaTim Berners-LeeHans Rosling
  5. 5. 14 of 193 countries
  6. 6. Thousandsof man-years in data gathering
  7. 7. Hornbjargsviti ©2010 Google
  8. 8. Hornbjargsviti Eyjafjallajökull ©2010 Google
  9. 9. Hornbjargsviti ©2010 Google
  10. 10. Hornbjargsviti ©2010 Google
  11. 11. ©2010 Google
  12. 12. Just IcelandJust weather data ©2010 Google
  13. 13. Thousandsof man-years in data gathering
  14. 14. Hundreds of thousandsof man-years in data gathering made available to us!
  15. 15. What have wedone with it so far?
  16. 16. Some cool innovationTrack and discuss what’s newin your neighborhood.Choose a city…AtlantaBostonCharlotteChicagoDallasDetroitHoustonLos AngelesMiamiNew YorkPhiladelphiaPortlandSan FranciscoSan JoseSeattleWashington, DC
  17. 17. Some corruption exposed
  18. 18. Some fantastic examples of data journalism
  19. 19. But mainly a long list of apps
  20. 20. Apps for Democracy Apps 4 Democracy Finland Apps 4 New South Wales App My State Apps for Happy Kids Apps 4 Climate Action Apps 4 Edmonton Apps 4 Finland Civic Apps Apps 4 Ottawa Apps for Development NYC Big Apps Apps 4 Democracy Germany NYC Big Apps 2.0 Apps for America 1 Apps for America 2Hack Warwickshire · Hack de Overheid · Mix & Mash NZ · Mashup AustraliaNettskap 2.0 · Abre Datos · OpenUp · Competition Public Data In Play · Design for America
  21. 21. We were promised that Open Data would
  22. 22. We were promised that Open Data wouldcause a wave of innovation
  23. 23. We were promised that Open Data would cause a wave of innovationchange the face of journalism
  24. 24. We were promised that Open Data would cause a wave of innovationchange the face of journalism rid us of corruption in politics and business
  25. 25. We were promised that Open Data would cause a wave of innovationchange the face of journalism rid us of corruption in politics and business
  26. 26. We were promised that Open Data would cause a wave of innovationchange thejournalismchange the face of world rid us of corruption in politics and business
  27. 27. Every Business
  28. 28. Every BusinessEvery HouseholdEvery Organization
  29. 29. Most of them don’t know it
  30. 30. Most of them don’t know it …yet
  31. 31. In order to realize the value of Open Data we must…
  32. 32. In order to realize the value of Open Data we must…make all of the data easily accessible
  33. 33. In order to realize the value of Open Data we must…make all of the data easily accessible help people discover it
  34. 34. In order to realize the value of Open Data we must… make all of the data easily accessible help people discover itwhile keeping it open and free
  35. 35. DEMO!
  36. 36. More than100,000,000 time series
  37. 37. 14.000+ data sets
  38. 38. 782 years 1279 - 2061
  39. 39. Data that isopen and free remains open and free on DataMarket
  40. 40. Data that isopen and free remains open and free on DataMarket …just easier to find and use
  41. 41. Where is thebusiness in that?
  42. 42. Business Models
  43. 43. Business Models#1 Specialized apps or services
  44. 44. Business Models#1 Specialized apps or services#2 Advertisements
  45. 45. Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions
  46. 46. Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features
  47. 47. Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features#5 Premium data sales
  48. 48. Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features#5 Premium data sales
  49. 49. Business Models#1 Specialized apps or services#2 Advertisements#3 API subscriptions#4 Subscriptions to additional features#5 Premium data sales
  50. 50. Dashboard example | | I NT RODUCTION G - 1 2Hjálmar Gíslason, 1 1 B OA R D MEE T IN | J AN UA RY , 2 0 founder & CEO | Hjálmar Gíslason + Board March, 2011 | January, 2011
  51. 51. White-label example | | I NT RODUCTION Hjálmar Gíslason, founder & CEO | March, 2011
  52. 52. Open Data has toprove its value for public sector efforts to continue
  53. 53. We need to...think beyond the apps
  54. 54. We need to...think BIG
  55. 55. F I N D A N D U N D E R S TA N D D ATA Hjalmar Gislason, founder & CEO Slides at: blog.datamarket.comTwitter: @datamarket · Facebook: DataMarket · E-mail: hg@datamarket.com
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