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Hive Marketing Hospitality Services
 

Hive Marketing Hospitality Services

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A description of my services for hospitality companies.

A description of my services for hospitality companies.

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    Hive Marketing Hospitality Services Hive Marketing Hospitality Services Presentation Transcript

    • Hospitality ServicesCreative marketing strategy for hotels, restaurants, and wineries
    • menuInteractive p. 3-6 Speaking p. 13-14Sales Team Help p. 7-10 Consulting p. 15-16Copywriting p. 11-12 Examples p. 17-20
    • interactivesocial media | online reputation management | blogs
    • social media packageI’ll manage Facebook and Twitter on a continuing basis. We’ll work together to developtimely content that keeps your fans and followers engaged without turning them off.The Content Bank – A 10-15 page bank of material to be used to supplement promotionalpostings.Messaging Calendar – A regular calendar of topics and promotions to use as content, sothat your posts are targeting specific revenue goals rather than just random updates.The Weekly Update – A weekly worksheet and/or phone meeting to fill me in on what’shappening. $1,000 set-up fee and $500/month
    • protect your repI’ll respond to online reviews on your behalf within 48 hours of posting and provide continuedmonitoring to identify trends.Online Reputation Deep Dive – Detailed analysis of business and up to four competitors asthey appear on all online review sites and social media channels, with ideas for next steps.Response Templates – A set of templates written in the appropriate brand voice designedto address most common complaints.Internal Promotion – Branded materials for an in-house campaign to focus associates on theneed to drive online review site scores with excellent service delivery. $1,000 set-up fee | <500 rooms $500/month | 500+ rooms $850/month
    • bloggingI’ll help you launch a blog, from title to post, and work with vendors to make it happen.Identity Development – A title and/or tagline; an identity statement that can be used as theblog’s About page; and a style guide that will codify what is on- and off-brand for the blog.Editorial Calendar – A monthly calendar of topics to use as content and a list of suggestedregular columns and features.Editorial Coordination – Copy-editing and coordination of posts, including identifyingappropriate images. $1,000 set-up fee | $350/month (Note that design, coding, and copywriting are excluded from this price.)
    • sales team helpbench strength shop calls| interim dosm | competitive analysis
    • bench strength shopsHave you ever wished you could be a fly on the wall of a potential hire’s office so you couldobserve what really happens when a client calls? Whether you are filling a position or tryingto get ahead of team attrition, I will contact competitor sellers to identify strong candidatesfor your openings. Based on the parameters you specify, I will execute detailed shop callsand follow up with a written report and recommendations. $100 per call
    • interim dosmI will act as your interim Director of Sales and Marketing, overseeing the day-to-dayoperations of the sales team, including: • Maintaining existing business relationships. • Driving sales solicitation and production. • Mentoring staff members. • Working collaboratively with GM and other departments. • Leading or attending meetings as outlined by GM/ownership. • Monitoring sales productivity and pace. • Creating and implementing action plans to impact need areas. $3,500 per week (up to 50 hours) | travel reimbursement, lodging, and meals
    • crush the competitionI’ll monitor the way you and your competitors appear online, identifying trends and newdevelopments from both the consumer and corporate perspectives. Sites to be monitoredinclude: Blogs Travelocity Twitter Expedia Facebook Hotels.com Corporate Website Priceline TripAdvisor Yelp Orbitz FlyerTalk $250/weekly report | $500/monthly report
    • copywritingwebsite| email marketing | collateral
    • optionsWebsite Copy Package $1,000/siteIncludes unlimited creative work, editorial reviews, and number of pages. I’ll start fromscratch or use what you have to create a website that truly represents your brand and imageto visitors.Blog Package $850/monthIncludes four blog posts per month with unlimited creative work, editorial reviews, word count,and image selection.Small Bite PackageIf you need less than what I’ve listed above, copywriting is $100/hour.
    • speaking engagementsworkshop| panel discussion| keynote
    • topics• LinkedIn for Hotel Sellers •Hit the Road: Travel Trends in Social Media•Ideation: 50 Blog Topics in TwoHours or Less • Maximizing Online Reviews•Interactive Launch: How to Use Tech •Under the Radar: How Ignoringfor Opening Online is Undermining Your Business {additional & custom topics available upon request.}
    • customized marketing consultinglaunch| transition| acquisition
    • offeringsAs a full-service marketing consultancy and hospitality resource, I am open to all kinds ofprojects. Some past consulting assignments:• Creating a pre- and post-opening marketing plan for a new café.• Analyzing group buying sites for profitability and ROI.• Completing annual budget for a hotel after an ownership change.• Writing staff manuals for servers and culinary staff.• Establishing SOPs for a hotel sales team after a management transition.Please contact me directly for rates on these types of projects.
    • case studies & examplesnapa hotel | florida restaurant | boston hotel
    • napa hotelWith changes in both ownership and management, this small property needed a new identityon the web. We created custom trip planners with insider tips for different traveler personas. dog lover frugalista napa native sipper thrill seeker
    • florida restaurant {2009} Special Events via FacebookApril 14 0 fans Sept. Wine Tasting: Strongest revenueApril 16 296 fans performance everMay 25 463 fans Nov. Cooking Demo: Sold out event; sold highestJuly 15 655 fans amount of retail product everOct. 6 923 fansDec. 3 1009 fans {a grassroots campaign fit with the {2010} restaurant’s brand. using facebook droveDec. 31 1,979 fans results.}
    • boston hotelCampaign started in August Results as of November {increased ranking ten places in four months}
    • 404.964.5765 susan.barry@hive-marketing.com
    • thank you© 2011 hive marketing | all rights reserved