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Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
Rob shaw   ppc to twitter
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Rob shaw ppc to twitter

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Transcript

  • 1. PPC to Twitter, SEO to Facebook:Choosing the Right Tools for the Job in Search Marketing Rob Shaw www.epiphanysolutions.co.uk
  • 2. Lets talk about Martin…
  • 3. …he has a passion….
  • 4. …and an opportunity… An opportunity….
  • 5. A reasonable start.
  • 6. A predictable next step…..a mistake.A predictable next step…a mistake!
  • 7. It’s time to turn this into a business!Lets use the right tools for the job!
  • 8. Website build • Easy to host • Easy to install • Open source (free) • Well supported & documented • Easy to SEO (plugins)
  • 9. Web design & usability
  • 10. Web design & usability
  • 11. Conversion rate optimisation • What is it? • Test, test and test again! • Tools…..
  • 12. PPC •Start small, be specific •Competitor research – find your USP •Targeted landing pages •Allocate a budget month 1 and stick to it! •Think about the buying cycle (last click!)
  • 13. SEO • Structure, content & links • Research your keywords & focus (PPC can help) • Get your local listings sorted – Google Places • Submit to Google products/base • Start your own link building (partners/suppliers) • Social Media & Community engagement will be key • Make the most of SEOmoz
  • 14. Social Media • Choose a name and bag it! (example) • Community engagement • Monitoring (Radian 6/Sysomos/Google alerts) • Think about website content (many benefits) • Think about useful resources – Race planner for Martin? •Blog/Content – promote through social media
  • 15. Knowem.com
  • 16. Social Media • Choose a name and bag it! (example) • Community engagement • Monitoring (Radian 6/Sysomos/Google alerts) • Think about website content (many benefits) • Think about useful resources – Race planner for Martin? • Infographics? •Blog/Content – promote through social media
  • 17. Twitter • Get on with it!!! • Fully complete your profile (including image) • CoTweet – multiple supporters • TweetDeck – Good single user tool • Backtweets.com – who is linking through twitter? •Great way of finding people to engage with • Start following your target market • Look for and target key influencers • Competitions • Talk about what you know • Think about your style (Smart casual?)
  • 18. Facebook
  • 19. Facebook • Make the most of the demographic targeting • Test different images, ad text and bespoke landing pages • Adverts can be removed suddenly with negative feedback – have others ready
  • 20. Facebook Sponsored Stories….It’s new!
  • 21. Your Brand as your Community: Wiggly Wigglers
  • 22. Mobile • Get the basics rights (can you view the site?) • Think about click to call • Remember to consider Twitter as part of mobile • Be realistic!
  • 23. Summary What are you waiting for?
  • 24. Thank Yourob.shaw@epiphanysolutions.co.uk www.epiphanysolutions.co.uk @robshaw99 @epiphanysol

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