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Rob shaw   ppc to twitter
 

Rob shaw ppc to twitter

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    Rob shaw   ppc to twitter Rob shaw ppc to twitter Presentation Transcript

    • PPC to Twitter, SEO to Facebook:Choosing the Right Tools for the Job in Search Marketing Rob Shaw www.epiphanysolutions.co.uk
    • Lets talk about Martin…
    • …he has a passion….
    • …and an opportunity… An opportunity….
    • A reasonable start.
    • A predictable next step…..a mistake.A predictable next step…a mistake!
    • It’s time to turn this into a business!Lets use the right tools for the job!
    • Website build • Easy to host • Easy to install • Open source (free) • Well supported & documented • Easy to SEO (plugins)
    • Web design & usability
    • Web design & usability
    • Conversion rate optimisation • What is it? • Test, test and test again! • Tools…..
    • PPC •Start small, be specific •Competitor research – find your USP •Targeted landing pages •Allocate a budget month 1 and stick to it! •Think about the buying cycle (last click!)
    • SEO • Structure, content & links • Research your keywords & focus (PPC can help) • Get your local listings sorted – Google Places • Submit to Google products/base • Start your own link building (partners/suppliers) • Social Media & Community engagement will be key • Make the most of SEOmoz
    • Social Media • Choose a name and bag it! (example) • Community engagement • Monitoring (Radian 6/Sysomos/Google alerts) • Think about website content (many benefits) • Think about useful resources – Race planner for Martin? •Blog/Content – promote through social media
    • Knowem.com
    • Social Media • Choose a name and bag it! (example) • Community engagement • Monitoring (Radian 6/Sysomos/Google alerts) • Think about website content (many benefits) • Think about useful resources – Race planner for Martin? • Infographics? •Blog/Content – promote through social media
    • Twitter • Get on with it!!! • Fully complete your profile (including image) • CoTweet – multiple supporters • TweetDeck – Good single user tool • Backtweets.com – who is linking through twitter? •Great way of finding people to engage with • Start following your target market • Look for and target key influencers • Competitions • Talk about what you know • Think about your style (Smart casual?)
    • Facebook
    • Facebook • Make the most of the demographic targeting • Test different images, ad text and bespoke landing pages • Adverts can be removed suddenly with negative feedback – have others ready
    • Facebook Sponsored Stories….It’s new!
    • Your Brand as your Community: Wiggly Wigglers
    • Mobile • Get the basics rights (can you view the site?) • Think about click to call • Remember to consider Twitter as part of mobile • Be realistic!
    • Summary What are you waiting for?
    • Thank Yourob.shaw@epiphanysolutions.co.uk www.epiphanysolutions.co.uk @robshaw99 @epiphanysol