Your SlideShare is downloading. ×
Rob shaw   ppc to twitter
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Rob shaw ppc to twitter

366
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
366
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PPC to Twitter, SEO to Facebook:Choosing the Right Tools for the Job in Search Marketing Rob Shaw www.epiphanysolutions.co.uk
  • 2. Lets talk about Martin…
  • 3. …he has a passion….
  • 4. …and an opportunity… An opportunity….
  • 5. A reasonable start.
  • 6. A predictable next step…..a mistake.A predictable next step…a mistake!
  • 7. It’s time to turn this into a business!Lets use the right tools for the job!
  • 8. Website build • Easy to host • Easy to install • Open source (free) • Well supported & documented • Easy to SEO (plugins)
  • 9. Web design & usability
  • 10. Web design & usability
  • 11. Conversion rate optimisation • What is it? • Test, test and test again! • Tools…..
  • 12. PPC •Start small, be specific •Competitor research – find your USP •Targeted landing pages •Allocate a budget month 1 and stick to it! •Think about the buying cycle (last click!)
  • 13. SEO • Structure, content & links • Research your keywords & focus (PPC can help) • Get your local listings sorted – Google Places • Submit to Google products/base • Start your own link building (partners/suppliers) • Social Media & Community engagement will be key • Make the most of SEOmoz
  • 14. Social Media • Choose a name and bag it! (example) • Community engagement • Monitoring (Radian 6/Sysomos/Google alerts) • Think about website content (many benefits) • Think about useful resources – Race planner for Martin? •Blog/Content – promote through social media
  • 15. Knowem.com
  • 16. Social Media • Choose a name and bag it! (example) • Community engagement • Monitoring (Radian 6/Sysomos/Google alerts) • Think about website content (many benefits) • Think about useful resources – Race planner for Martin? • Infographics? •Blog/Content – promote through social media
  • 17. Twitter • Get on with it!!! • Fully complete your profile (including image) • CoTweet – multiple supporters • TweetDeck – Good single user tool • Backtweets.com – who is linking through twitter? •Great way of finding people to engage with • Start following your target market • Look for and target key influencers • Competitions • Talk about what you know • Think about your style (Smart casual?)
  • 18. Facebook
  • 19. Facebook • Make the most of the demographic targeting • Test different images, ad text and bespoke landing pages • Adverts can be removed suddenly with negative feedback – have others ready
  • 20. Facebook Sponsored Stories….It’s new!
  • 21. Your Brand as your Community: Wiggly Wigglers
  • 22. Mobile • Get the basics rights (can you view the site?) • Think about click to call • Remember to consider Twitter as part of mobile • Be realistic!
  • 23. Summary What are you waiting for?
  • 24. Thank Yourob.shaw@epiphanysolutions.co.uk www.epiphanysolutions.co.uk @robshaw99 @epiphanysol