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John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
John Straw   The anatomy of a successful SEO campaign
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John Straw The anatomy of a successful SEO campaign

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Transcript

  • 1. The Anatomy of a Successful SEO Campaign
  • 2. Linkdex Case StudyLaunched 26/01/11
  • 3. StrategyBuild trust with Boogle Get noticed Attract a crowd
  • 4. Building Trust
  • 5. Get Noticed
  • 6. Attracting a Crowd
  • 7. The Protocol• Getting educated• Defining an outcome• Selecting target keywords• Onsite optimization• Benchmark against keywords• Understand competitive landscape• Identify link partnerships• Make relationships with great content• Workflow = Persistence
  • 8. SEO Education
  • 9. Defining an Outcome
  • 10. Selecting Target Keywords
  • 11. Site Optimisation
  • 12. Benchmarking Keywords
  • 13. Competitive Landscape
  • 14. Identify Link Partnerships
  • 15. Content Based Relationships
  • 16. Building Workflow
  • 17. Results

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