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John Straw   The anatomy of a successful SEO campaign
 

John Straw The anatomy of a successful SEO campaign

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    John Straw   The anatomy of a successful SEO campaign John Straw The anatomy of a successful SEO campaign Presentation Transcript

    • The Anatomy of a Successful SEO Campaign
    • Linkdex Case StudyLaunched 26/01/11
    • StrategyBuild trust with Boogle Get noticed Attract a crowd
    • Building Trust
    • Get Noticed
    • Attracting a Crowd
    • The Protocol• Getting educated• Defining an outcome• Selecting target keywords• Onsite optimization• Benchmark against keywords• Understand competitive landscape• Identify link partnerships• Make relationships with great content• Workflow = Persistence
    • SEO Education
    • Defining an Outcome
    • Selecting Target Keywords
    • Site Optimisation
    • Benchmarking Keywords
    • Competitive Landscape
    • Identify Link Partnerships
    • Content Based Relationships
    • Building Workflow
    • Results