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Sigal realtymarch2012


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  • 1. ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000
  • 2. ® REALTOR ProfileSigal DaganSigal Realty  I help home sellers and home buyers make the best decisions in the current housing market  My customized marketing strategies effectively attract and qualify prospective buyers including  Targeted direct mail campaigns  informational brochures  internet listings  virtual reality tours  open houses  My goal is to obtain the best possible results in shortest period of time with the least amount of stress  With more than ten years of experience in the areas of Sales, Marketing and Mortgage Brokerage, I have a proven track record in the South Florida marketplace  My extensive interior design knowledge enables me to repeatedly surpass client and management goals 1
  • 3. My ExpertiseWith more than ten years of experience inthe areas of Sales, Marketing and MortgageBrokerage, I have a proven track record inthe South Florida marketplace and havecreated and supervised effective salesteams. In addition, my extensive knowledgein interior design enables me to repeatedlysurpass client and management goals. 3
  • 4. Testimonials “Sigal is the perfect choice for anyone looking for a detail oriented realtor. She looks after her clients “Sigal has been a great with a white glove perspective. Sigal person over the years we believes in marketing and will have known each other. showcase her clients properties in very professional and multiple sources to ensure the proper ethical. A great person to exposure and a prompt sale.” work with and for.” Robert Cozzi Anton Seiss January 16, 2012 January 22, 2012 “A professional with impressive knowledge of the real estate landscape and a stickler “Sigal is true professional in her field. for details. If you are looking for a real Her on-site condo experience is a estate broker with these traits in addition to complement to how she approaches experience and excellent intuition about business as a broker as she has worked on the market then Sigal Dagan is definitely both sides of the sales experience. Sigals the go-to person.”knowledge of real estate was broadened by Ayal Joshua first working with a well-known Sales & January 16, 2012 Marketing company whose training was second to none. She is trustworthy andknows how to see a deal through to closing.” Carolyn Ross January 21, 2012 4
  • 5. Testimonials “Sigal Dagan is a consummate professional in the real estate business in South Florida. She continually demonstrates a "can do" attitude even during the most difficult business transactions. She is trustworthy and goes "above and beyond" in regards to “Sigal is a very hard worker and very customer service. I had the privilege of resourceful. I highly recommend her working with Sigal on several occasions as she has always excelled at and have always been delighted with her everything she as put her mind to. She performance.” is also detail oriented, well spoken and Ray Barreth always honest. Plus her skills with January 15, 2012 Spanish, Hebrew & English makes her an ideal candidate.” Cory Di Geronimo , January 14, 2012“Sigal as a real estate broker is a professional from the beginning of the dealthroughout until the closing..” Ken Klein January 15, 2012 4
  • 6. Asking Price vs. Selling PriceStrategically pricing your home to get it sold for themost money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
  • 7. Critical Weeks When ListedPricing correctly helps you strike a deal whenthere is more competition for your home. 8
  • 8. Pricing vs. Potential BuyersProperly priced, you will have the possibility ofmany more buyers competing for your property. 9
  • 9. Importance of PricingI will negotiate on your behalf to help get the best priceat the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
  • 10. Recent Sale Comparables A snapshot of comparable homes sold recently in your area• Address of Comp. 1 I List Price I Sale Price I DOM• Address of Comp. 2 I List Price I Sale Price I DOM• Address of Comp. 3 I List Price I Sale Price I DOM• Address of Comp. 4 I List Price I Sale Price I DOM 3
  • 11. Competitive Market Analysis Market Snapshot 3
  • 12. Preview of Your HomeIn addition to my efforts, the associates in my officemay be assisting me in locating buyers, showing andselling your home. 11
  • 13. Importance ofInternet Home HOME BUYERS AND SELLERS - 2011Search ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO• Almost 90% of home SEARCH FOR THEIR HOME buyers and sellers use the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 12
  • 14. Where BuyersFound Homes• 40% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 14
  • 15. How BuyersFound TheirHomes• 2002: Internet surpassed print ads• 2004: More buyers found their home on internet than from signs• 2009: The internet is THREE TIMES as powerful as signs Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 15 5
  • 16. Best of All BUYERS SEARCH OUR LOCAL WEB SITEWorlds BUYERS WHO ARE JUST ON REALTOR.COM®I market to buyers whoare on our site PLUSbuyers who have not yetpicked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
  • 17. ® Most ViewedFacts That Matter• Visitors on ® stay longer than on other comparable sites. They take another look at a property and really comb through the details.• Visitors on ® also come back more often than on any other comparable site. Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, October 2011 for® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
  • 18. ListHub:Detailed Analyticsand Reporting• Automatic Report Delivery: So you can stay engaged and informed about your home. 18
  • 19. SocialNetworkingI will use socialnetworking as anon-intrusive way tokeep my networkapprised of yourlisting. 18
  • 20. Because ®REALTOR.comhas millions oflistings…I will make yoursstand out 19
  • 21. ® AppsMobile Marketing Plan• Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through mobile marketing. 20
  • 22. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos. Screen shots represent site as of publication date. Site subject to change without notice.
  • 23. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I place my cell phone number at multiple points to increase buyer calls for your property. Screen shots represent site as of publication date. Site subject to change without 22 notice.
  • 24. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will make your home stand out with a video or virtual tour. Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice. 23
  • 25. Showcase ListingEnhancementsOpen Houses• Local and regional buyers make up half of the market.• I will post your Open House on the website where more consumers are doing research.• Those who know the neighborhood may refer their friends to your Open House. 24
  • 26. ®REALTOR.comBrings International FrenchBuyers to You ChineseTranslated into 11 Dutchlanguages, the® globalsite offers international Germanand investment buyers Italianthe opportunity to viewyour listing in their Japanesenative language. KoreanInternational buyers Portuguesehave an easy way to Russiancontact me withquestions regarding Spanishyour home.
  • 27. Online ListingPerformance® trackingreport shows how manybuyers are looking at yourhome. 33
  • 28. Featured Homes ™Locally, regionally,nationally andinternationally• Move-up buyers• First time homeowners• Local buyers• Relocation buyers• Investors• Foreign buyers 28
  • 29. Featured Homes ™• I can make your home the first one buyers see• Triple the number of buyers who see your home• Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without29 notice.
  • 30. Online MarketingAdvantage Showcase Listing Enhancements I will enhance your listings on the top websites, including®, with the features buyers want most Featured Homes™ Your home will have premium positioning on the most viewed real estate site,1® Mobile Reach Your property will appear on the® mobile apps so mobile consumers can find your home 1 comScore, Media Metrix October 2011 24 ©2011® All rights reserved. rdc_listing presentation_Combined_120611