adidas in Indiaƕ 1989 Ƌ entered India, license agreement with Bataƕ 1996 Ƌ joint venture with Magnum International Trading Co. Ltd.ƕ 1998 Ƌ Sachin Tendulkar is Brand Ambassador for Indiaƕ 1999 Ƌ introduced the cheapest range of shoes they had ever soldƕ 2001 Ƌ first televised advertisement for India: Paes & Sachinƕ 2004 Ƌ Advantage adidas campaign kicks in. 30% growth milestoneƕ 2005 Ƌ Andreas Gellner is new MD, India.
STRENGTHSƕ Found in 1895, Reebok Intl. Ltd. Is steeped in history and heritageƕHas largest market share in Indiaƕ Has strived on street hip-hop image as its USPƕ Compulsory centralized test for all sales staff Reebok 21.19WEAKNESSES Adidas 33.9ƕ Least preferred brand among the three and currently stagnating Nike 38.14 Others 6.78
STRENGTHSƕ Largest International portfolio of sport ambassadorsƕ Sponsors football teams with maximum fan following in Indiaƕ Highest brand image in India according to our surveyWEAKNESSES Reebok 28.24ƕ Rigid pricing structure Adidas 25.29ƕ Our survey shows Nike behind Reebok & Adidas in market share in India Nike 22.94 Others 23.53
MOST IMPORTANT FACTOR BEFORE PURCHASE 505045403530 24.142520 13.7915 5.1710 3.45 3.45 5 0 Price Durability Comfort Looks Brand Others