Deusa strategy statement

Advertising Strategy StatementPresented by Team #7: José Augusto Amorim, HiteshMalhotra,Adebayo Olaribigbe, Amit Phulwani, ErlindaShaw

Strategy FormatBrand Name: Deusa (Goddess in Portuguese)Product Description: Deusa is a range of eye shadow, made out of natural dyes andorganic oil. Deusa is gentle on skin and comes in several colors to match any type ofskin.Country: BrazilHofstede score: Power 69 Distance Individuality 38 Masculinity 49 Uncertainty 76 Avoidance Long Term 65 OrientationBenefits: Long Lasting, nourishes skinTarget group: Between 20 to 35 years old women. Primarilyyoung professionals and fashion-oriented peopleTone/Character: Confident and sexy

Support for the proposed strategy: $28 billion industry World’s third largest market Make-up means beautiful Customers look at fairly long-term orientation - sustainability Average purchasing power, ability to purchase expensive cosmetics is limited

Glamurosatodo dia!Look glamorous and keep yourskin nourished with Deusa,a new range of Eyeshadow.Made with natural dyes and organicoils, Deusa lasts longer and preventfine lines. Stay glamorous all day.

Deusa strategy statement

by Hitesh Malhotra

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Deusa strategy statement Presentation Transcript