Advertising Strategy StatementPresented by Team #7: José Augusto Amorim, HiteshMalhotra,Adebayo Olaribigbe, Amit Phulwani, ErlindaShaw
Strategy FormatBrand Name: Deusa (Goddess in Portuguese)Product Description: Deusa is a range of eye shadow, made out of natural dyes andorganic oil. Deusa is gentle on skin and comes in several colors to match any type ofskin.Country: BrazilHofstede score: Power 69 Distance Individuality 38 Masculinity 49 Uncertainty 76 Avoidance Long Term 65 OrientationBenefits: Long Lasting, nourishes skinTarget group: Between 20 to 35 years old women. Primarilyyoung professionals and fashion-oriented peopleTone/Character: Confident and sexy
Support for the proposed strategy: $28 billion industry World’s third largest market Make-up means beautiful Customers look at fairly long-term orientation - sustainability Average purchasing power, ability to purchase expensive cosmetics is limited
Glamurosatodo dia!Look glamorous and keep yourskin nourished with Deusa,a new range of Eyeshadow.Made with natural dyes and organicoils, Deusa lasts longer and preventfine lines. Stay glamorous all day.