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Deusa strategy statement

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Published in: Health & Medicine, Business

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  • 1. Advertising Strategy StatementPresented by Team #7: José Augusto Amorim, HiteshMalhotra,Adebayo Olaribigbe, Amit Phulwani, ErlindaShaw
  • 2. Strategy FormatBrand Name: Deusa (Goddess in Portuguese)Product Description: Deusa is a range of eye shadow, made out of natural dyes andorganic oil. Deusa is gentle on skin and comes in several colors to match any type ofskin.Country: BrazilHofstede score: Power 69 Distance Individuality 38 Masculinity 49 Uncertainty 76 Avoidance Long Term 65 OrientationBenefits: Long Lasting, nourishes skinTarget group: Between 20 to 35 years old women. Primarilyyoung professionals and fashion-oriented peopleTone/Character: Confident and sexy
  • 3. Support for the proposed strategy: $28 billion industry World’s third largest market Make-up means beautiful Customers look at fairly long-term orientation - sustainability Average purchasing power, ability to purchase expensive cosmetics is limited
  • 4. Glamurosatodo dia!Look glamorous and keep yourskin nourished with Deusa,a new range of Eyeshadow.Made with natural dyes and organicoils, Deusa lasts longer and preventfine lines. Stay glamorous all day.