Before: to buy a car … narrow down choices, go to the dealership, salesman would wheel you in and you’d purchase the car. The relationship would dissipate.Today: same as above but consumers remain engaged after the purchase publically promoting products bought collaborating in brand’s development, challenging and shaping their meanings.
While it doesn't specifically say that the car is green,
Branding In The Digital Age Finaldraft
Branding in the Digital Age<br />Hitesh Malhotra<br />
Agenda<br />Summary of the Case<br />Traditional Marketing: Where it fails today? <br />Digital Marketing : What works today?<br />Consumer Experience Plan<br />New Roles of Marketing<br />2<br />
Quick Summary of the Case<br />Consumers before the Digital Age<br />Consumers Today<br />3<br />