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Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
Sky Line Corporation Pjt 2
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Sky Line Corporation Pjt 2

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Another Presentation for SME's for On-line & Off-line Promotion

Another Presentation for SME's for On-line & Off-line Promotion

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Transcript

  • 1. Sky Line corporation
    A step towards you Dream
    TM
    R
  • 2.
    R
    Sky Line corporation
    A step towards your Dream
    A step towards your Dream
    KEY PLAYERS
  • 3.
    R
    Sky Line corporation
    A step towards your Dream
    ‘It is a capital mistake to theorize before one has data.’
    -Sir Arthur Conan Doyle as Sherlock Holmes
  • 4.
    R
    Sky Line corporation
    A step towards your Dream
    MARKETING ACTS LIKE A BRIDGE BETWEEN COMPANY AND CUSTOMER..
  • 5.
    R
    Sky Line corporation
    A step towards your Dream
    Our dedicated team can manage your technology trials efficiently throughout Europe, supported by our qualified assurance staff. Our flexible organizational structure and customer focus allow us to respond quickly to your project needs, ensuring a fast study start-up.
  • 6.
    R
    Sky Line corporation
    A step towards your Dream
    RESEARCH
    We define research according to two main criteria.
  • 7.
    R
    Sky Line corporation
    A step towards your Dream
    Knowledge is Power
  • 8.
    R
    Sky Line corporation
    A step towards your Dream
    Marketing Research
    Primary Research (Still in Research Design)
    Descriptive
    statistical measurement of attributes
    determine relationships
    Explanatory (Causal)
    explain cause and effect of descriptive results
    build models
  • 9.
    R
    Sky Line corporation
    A step towards your Dream
    Marketing Research
    Primary Research (Still in Research Design)
    Predictive
    use cause/effect knowledge to predict the future
    test markets
    experiments
    forecasts with new parameters
  • 10.
    R
    Sky Line corporation
    A step towards your Dream
    INTERNAL
    EXTERNAL
    • Competitors information
    • 16. Government publications
    • 17. Commercial publications
    • 18. Trade association data
    • 19. Retail audits
    • 20. Directories
    Source: Marketing research and trading methods
  • 21.
    R
    Sky Line corporation
    A step towards your Dream
  • 22.
    Data can be obtained from:
  • 23.
    The Five Basic Methods of Market Research and collecting data
  • 24.
    Surveys
    R
    Sky Line corporation
    Advantages
    A step towards your Dream
    • Good for gathering data
    • 25. Can cover a wide range of topics
    • 26. Can be analyzed using a variety of existing software
    Types
    In-person surveys
    Telephone surveys
    Mail surveys
    Online surveys
  • 27.
    R
    Sky Line corporation
    A step towards your Dream
    Surveying involves gathering information from individuals using a questionnaire
    Surveys can
    reach a large number of respondents
    generate standardized, quantifiable, empirical data - as well as some qualitative data
    and offer confidentiality / anonymity
    Designing survey instruments capable of generating credible data, however, can be difficult
  • 28.
    R
    Sky Line corporation
    A step towards your Dream
    Surveys can be
    descriptive or explanatory
    involve entire populations or samples of populations
    capture a moment or map trends
    can be administered in a number of ways
  • 29.
    R
    Sky Line corporation
    A step towards your Dream
    Survey construction involves
    formulating questions and response categories
    writing up background information and instruction
    working through organization and length
    determining layout and design
  • 30.
    focus groups
  • 31.
    R
    Sky Line corporation
    focus groups
    A step towards your Dream
    Exploratory Research (Primary Research)
  • 32.
    Interviewing
    • Interviewing involves asking respondents a series of open-endedquestions
    • 33. Interviews can generate both standardized quantifiable data, and more in-depth qualitative data
    • 34. However, the complexities of people and the complexities of communication can create many opportunities for miscommunication and misinterpretation
    Interviews
  • 35.
    R
    Sky Line corporation
    A step towards your Dream
    Interviews can range from
    formal to informal
    structured to unstructured
    can be one on one or involve groups
  • 36.
    R
    Sky Line corporation
    A step towards your Dream
    When conducting your interviews you will need to
    question, prompt, and probe in ways that help you gather rich data
    actively listen and make sense of what is being said
    manage the overall process
  • 37.
    observation
  • 38.
    R
    Sky Line corporation
    A step towards your Dream
    Observation relies on the researchers’ ability to gather data though their senses - and allows researchers to document actual behaviour rather than responses related to behaviour
    However, the observed can act differently when shrivelled, and observations can be tainted by a researcher’s worldview
  • 39.
    R
    Sky Line corporation
    A step towards your Dream
    Observation can range from
    non-participant to participant
    candid to covert
    from structured to unstructured
  • 40.
    R
    Sky Line corporation
    A step towards your Dream
    The observation process is sometimes treated casually, but is a method that needs to be treated as rigorously as any other
    The process should include planning, observing, recording, reflecting, and authenticating
  • 41.
    field trials
    Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product modifications, adjust prices, or improve packaging. Small business owners should try to establish rapport with local store owners and Web sites that can help them test their products.
  • 42.
    THE MARKETING RESEARCH PROCESS
  • 43.
    Market Research Monitoring
  • 44.
    R
    Sky Line corporation
    A step towards your Dream
     Our market research and intelligence team will help your business enter the marketplace or expand current market share, help your organization disseminate insight to its members, or counsel your investment firm on ways to grow and thrive in the current economic climate.
    At Skyline, we provide market research that meets your changing needs and moves with the needs of private business. SKYLINE’s extensive network of consultants provides you with the on-the-ground intelligence and insight you need to research company-critical issues in a market typically fragmented and difficult to evaluate.
  • 45.
    R
    Sky Line corporation
    A step towards your Dream
    • Validity and Reliability
    • 46. Did you measure what you intended to measure?
    • 47. Can you do it again?

  • R
    Sky Line corporation
    A step towards your Dream
    Marketing Research
  • 48.
    R
    Sky Line corporation
    A step towards your Dream
    Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
  • 49.
    R
    Sky Line corporation
    A step towards your Dream
    Thank you

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