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Using the 4 P’s/ 4 C’s to connect with the customer
If you want things to be differentthen you’ve got to do different! “If we do things like we did before, we probably are going to get results like we did!”
From the 4 P’s of Marketing to the4 C’s of marketing The 4 P’s- Producer Focus Product, Placement, Price, Promotion The 4 C’s- Customer Focus Consumer Wants, Convenience, Cost Communication
The 4 Ps & 4Cs Marketing Convenience Mix Place ProductCustomer Solution Price Promotion Customer Communication Cost
Convenience to the Customer Much bigger than “ location”—but that is still crucial; Big picture (global information world), Accessibility- from email texts to parking, packaging and presentation.
Communication When is a pork chop more than a pork chop… The attributes the customer is looking for Advertising & Word of Mouth matter… Display & Merchandising matter… Image projection matters!
Cost- the Value that the Customersees being met… Costs/ Competition/ Communication (Breakeven), Can you express the benefit of what you are doing? (“Benefit” to the customer).