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  • 1. Using the 4 P’s/ 4 C’s to connect with the customer
  • 2. If you want things to be differentthen you’ve got to do different! “If we do things like we did before, we probably are going to get results like we did!”
  • 3. From the 4 P’s of Marketing to the4 C’s of marketing The 4 P’s- Producer Focus  Product, Placement, Price, Promotion The 4 C’s- Customer Focus  Consumer Wants, Convenience, Cost Communication
  • 4. The 4 Ps & 4Cs Marketing Convenience Mix Place ProductCustomer Solution Price Promotion Customer Communication Cost
  • 5. Convenience to the Customer Much bigger than “ location”—but that is still crucial; Big picture (global information world), Accessibility- from email texts to parking, packaging and presentation.
  • 6. Communication When is a pork chop more than a pork chop…  The attributes the customer is looking for  Advertising & Word of Mouth matter…  Display & Merchandising matter…  Image projection matters!
  • 7. Cost- the Value that the Customersees being met…  Costs/ Competition/ Communication (Breakeven),  Can you express the benefit of what you are doing? (“Benefit” to the customer).
  • 8. The Give and Get of Marketing
  • 9. Conclusion Develop a Plan to improve the quality of your market and do it step-by-step, Understand your customer, Visit high quality competition or market and learn from them.