DIFFERENCE OF DEPARTMENTALIZATION OFBIG BAZAAR & ONE SUPERMART By Group Number 6 Hitendrasinh Zala Ketan Changani Ruchi Gattani Shoaib Qureshi Vishal Bhatnagar
CONTENTS Bases of Departmentalization Function Departmentalization Product Departmentalization Territory Departmentalization Process Departmentalization Matrix Organization Structure
BASES OF DEPARTMENTALIZATION Function Departmentalization Product Departmentalization Territory Departmentalization Process Departmentalization
FUNCTION DEPARTMENTALIZATION Grouping of common or homogenous activities for an organizational unit It can continue as long as a sound basis for functional differentiation exists like in sales department further departmentalization can be on the basis of territorial consideration
FUNCTION DEPARTMENTALIZATION BIG BAZAAR Board of Directors (Future Group) Managing Director (Big Bazaar) Customer Finance Marketing Logistics Sales AdminHR Dept. Service Dept. Dept. Dept. Dept. Dept. Desk
FUNCTION DEPARTMENTALIZATIONONE SUPERMART Mart Owner Supervisor Employees
PRODUCT DEPARTMENTALIZATION In large companies, products often grow to become a department itself Advantageous for an organization having multiple products
TERRITORY DEPARTMENTALIZATIONBIG BAZAAR Head Office (Mumbai) Zonal Office Zonal Office Zonal Office (Bangalore) (Kolkata) (Hyderabad) Whitefield & Koramangala Banshankari so on
TERRITORY DEPARTMENTALIZATIONONE SUPERMART One Supermart is only in Indore with one branch only
PROCESS DEPARTMENTALIZATION Processes involved in production or various types of equipments used are the bases of Process Departmentalization Provides advantages of specialization required at each level of total processes
PROCESS DEPARTMENTALIZATIONBIG BAZAAR Big Bazaar Manager (Fashion@Big Bazaar) Spinning Weaving Finishing Dyeing Dept. Dept. Dept. Dept.
PROCESS DEPARTMENTALIZATIONONE SUPERMART Since One Supermart does not manufacture anything, there is no process departmentalization
MATRIX ORGANIZATIONSTRUCTURE Matrix Organization Structure is applied when the organization has large number of smaller projects so that when one project is completed , its resources are directed to other projects.
BENEFITS MATRIX ORGANIZATIONSTRUCTURE It serve the purpose adequately It is quite flexible structure Organization can design its strategies to environments needs. It elaborating authority of knowledge rather than authority of position
PROBLEMS IN MATRIX STRUCTURE Duel command Flexibility may result in problems This structure may not work when there is economic crunch Delay in decision making Its quit costly
Big Bazaar Production Marketing Finance PersonnelFurniture Prod. Mktg. Finance Pers. Bazaar Home Prod. Mktg. Finance Pers. BazaarFootwear Prod. Mktg. Finance Pers. Bazaar