Killer Marketing Bonus

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Bonus for MicroConf 2013 attendees

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Killer Marketing Bonus

  1. Killer Marketing BonusQuantitative and Qualitative MeasurementHiten Shah, @hnshahMicroConf 2013, Las Vegas
  2. Get conversionswith yourcontent...
  3. Design for conversions
  4. Design for conversions
  5. Design for conversions
  6. Design for conversions
  7. Design for conversions
  8. Design for conversions
  9. Design for conversions
  10. Design for conversions
  11. Design for conversions
  12. Design for conversions
  13. Design for conversions
  14. Design for conversions
  15. Conversions from contentOpt-in content (reports, ebooks, guides)Email sign upsWebinar opt-insSign up for product or service
  16. Quantitative measurementEMAIL SIGN UP CONVERSION RATE
  17. Quantitative measurementSHARING CONVERSION RATE
  18. Quantitative measurementWHICH BLOG POSTS CAUSE REPEAT READERS?
  19. Optimize and improve resultsTESTINGBUTTONCOLORSISLazy
  20. Optimize and improve results“What works for us may not work for you. Please do your own testing.Your conversion rates may suffer if you copy us.”
  21. Optimize and improve results
  22. Optimize and improve resultsTEST YOUR CALL TO ACTIONS
  23. Optimize and improve resultsLEARN WHICH VARIATION LEADS TO MORE REPEAT READERS
  24. Optimize and improve resultsTIME FROM FIRST BLOG VISIT TO SIGN UP
  25. Optimize and improve resultsBLOG VISITORS HAVE A LOT HIGHER CONVERSION RATE68%HIGHERSIGNUP CONVERSION RATE
  26. KISSmetrics blog ROI!$7.35COST PER SIGN UP
  27. How to calculate ROIBaseline your conversions1Tag every channel and link that you can2Tie your interactions to conversions3Measure your direct visitors4Include content and team costs5
  28. Learn about thepeople and theirproblems...
  29. What is User Experience?Qualitative measurement
  30. Qualitative measurementWHO IS YOUR AUDIENCE?
  31. Qualitative measurementWHAT DO YOUR READERS WANT TO READ?
  32. Qualitative measurementDID READERS GET VALUE FROM YOUR CONTENT?
  33. Qualitative measurementHOW CAN YOU IMPROVE YOUR CONTENT?
  34. Qualitative measurementWHO ARE YOUR READERS?
  35. Qualitative measurementHOW CAN YOU DELIGHT YOUR READERS?
  36. What is User Experience?Qualitative measurementSurveys
  37. Product / market fit surveySURVEY.IO
  38. Free trial / free plan survey
  39. Cancellation survey
  40. Cancellation survey email template
  41. Questions you can ask customersHow did you first find out about [Your Product Name]?What persuaded you to purchase from us?How would you describe [Your Product Name] to a friend?What prompted you to start looking for this type of service?If you could change one thing about this website, what would it be?What other products or services should we offer?How would you describe [Your Product Name] to a friend?Which other options did you consider before choosing our service?Why did you decide to use [Your Product Name]?Why do you use [Your Product Name] rather than the alternatives?What would persuade you to use [Your Product Name] more often?How would you persuade people like yourself to use [Your Product Name]?
  42. Qualitative best practicesKeep it shortOnly ask for answers that you’ll useStart with open-ended questionsIf at first you don’t succeed, try again!
  43. Thank You!Killer Marketing BonusHiten Shah, @hnshahMicroConf, 2013

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