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Don T Drink And Drive1
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Don T Drink And Drive1


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  • 1. Number of drunk driving cases
  • 2. Market Analysis
    • Mostly people think that they are more strong and more
    • conscious even though they had a drink, But this not true.
    • Over Confidence.
    • Studies of injured drivers suggest that driving under the
    • influence of Alcohol is a growing cause of traffic injuries.
    • People who start drinking in their teens or earlier are at
    • higher risk of becoming alcoholic.Although it usually takes
    • years for adults to develop alcoholism , teenagers can
    • become addicted in months. Rates of alcohol abuse are
    • highest in people aged 18-29, and lowest among those 65
    • and older.
  • 3. Target Audiences
    • Affluent class
    • People involved in transportation field
    • Also people of middle class of Ages 30 – 52.
  • 4. Awareness
    • Through T.V. Channels
    • Through News Paper
    • Through Posters
    • Through Radio station
  • 5. Rules followed in india against drunk and driving
    • The legal limit
    • As per the Indian Motor Vehicles Act 1988, driving with a blood alcohol concentration (BAC) of 30mg in 100 ml of blood is illegal anywhere in India.
    • Drinking and driving is serious offence .
    • If the driver is caught drunk, the punishment is very severe.
    • He is been fined along with imprisonment of six months.
    • (Sec. 185) a drunkard driving or driving under the influence of drugs.
    • (a) has in his blood, alcohol exceeding 30 mg/per 100 ml of blood detected in a test by a breath analyzer, or
    • (b) is under the influence of a drug to such an extent
    • as to be incapable of exercising proper control over
    • the vehicle .
    • If he is caught guilty.
    • (a) he is been imprisoned for six months, or fine of rs. 2000/-.
    • (b) for the second time he is been imprisoned for 3 years or a fine of Rs. 3000/-.
  • 7. SOME FACTS ABOUT ALCOHOL The Misconception The Truth Alcohol increases your ability to drive Alcohol makes you less alert and will reduce your ability to drive safely Some people drink a lot and don't get affected by it Everyone who drinks is affected by it   If you eat a lot first, you will not get drunk Food will slow down the effects of alcohol but will not prevent them Coffee and a bit of fresh air will help a drinker sober up Only time helps a drinker sober up, other methods just do not work Stick to beer - it is not as strong as whisky A few beers have a the same effect as a few pegs or a few glasses of wine
    • It’s is a device for estimating blood alcohol content (BAC).
    • It measures the amount of alcohol through one breath.
    • This is major problem.
    • Though police has the breath analyzer on the national highway, its is not being subject to such checking.
    • Its prevents drunk people from driving the car.
    • The operator has to breathes into an
    • interlock device to determine blood
    • alcohol concentration .
    • If the alcohol is measured above the
    • level the car does not start .
  • 10. How Does Ignition Interlock Work?
    • Before starting the car the driver needs to blow into the device.
    • If the BAC is above the level the car doesnot start .
    • After the engine is started the driver needs to
    • blow into the device after the specified time limits.
    • If the driver forgets to blow into the device there, is a warning alarm to stop the car.
  • 11.  
  • 12. The drunk driver
    • If you don’t drink you must still drive defensively.
    • Be alert from the people who drive rash, fail to use headlight at night, etc.
    • To stay sober you need to have
    • (a) a limit on number of drinks.
    • (b) a time gap of an hour between two drinks
    • (c) eat something while drinking, it can slow the effect of the drink.
  • 13. Having fun and getting home safely is your responsibility !
    • Don't get influenced by peer pressure.
    • Designate a driver.
    • Give your keys to someone you can trust.
    • Take a taxi or public transport.