Social Scholar
Developing Trends in Online Learning
School of Advanced Study – 19/3/2014
Myles Runham
Head of Online, BBC ...
• An imposter
• I have no eLearning background, no training or HR
background, no Psychology qualification
• An opinionated...
Faced with a learning need,
what do we think of?
Or…?
“Institutions will try to preserve
the problem for which they are
the solution.”
Clay Shirky, April 2012
Or…?
What expectations do these products set?
• User focus
• Relevance
• Discoverable (search)
• Shareable
• Reusable
• Simple
...
Source: Centre for Learning & Performance Technologies
1 Twitter
2 GoogleDocs/Drive
3 YouTube
4 Google Search
5 PowerPoint...
Trying to solve an “training eLearning problem”
Courses
&
Classes
• Familiar
• “easy” to
produce
• Formal
• Linear
• Predi...
Clips
Trying to solve an “training eLearning problem”
• Open
• Distributed
• Discoverable
• Short
• Cheap(er)
• Felxible
•...
Unpack
formal
Package
short form
content
How are we trying to resolve this problem?
Clips
Courses
&
Classes
• Collections
...
102070
Formal
training
Coaching and
mentoring and
expertise
Experience
A (new) model for learning in organisations
Two new mantras for (informal) learning
“Show, don’t tell”
“How to...”
How to respond?
Some tactical ideas…
Organise. Don’t dictate.
Discovery and context
Context and content
Onward navigation
Digital learning providers need new
ways of working and new skills
• Start managing a product
Beyond course production/com...
Any questions?
• www.bbc.co.uk/academy
• myles.runham@bbc.co.uk
• Twitter: @mylesrun
Myles Runham - Social scholar (March 2014)
Myles Runham - Social scholar (March 2014)
Myles Runham - Social scholar (March 2014)
Myles Runham - Social scholar (March 2014)
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Myles Runham - Social scholar (March 2014)

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Online Learning: Developing Trends
Date: 1pm-2pm, Wednesday 19 March 2014
Location: room 233, Senate House
Speaker: Myles Runham, Head of Online, BBC Academy
This month, for the Social Scholar, Myles Runham, Head of Online, BBC Academy will be talking with us about his experience of using social media. The BBC has long created online education and learning content but the promotional and discoverability side of this is less widely discussed. This seminar, therefore, offers us an opportunity to find out how the BBC uses social media, why they use it, and what benefits they expect to gain from it.
The seminar is FREE and open to all, including SAS Staff. As per usual we will be tweeting from the event @SASNews using the hashtag: #socialscholar.

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Myles Runham - Social scholar (March 2014)

  1. 1. Social Scholar Developing Trends in Online Learning School of Advanced Study – 19/3/2014 Myles Runham Head of Online, BBC Academy
  2. 2. • An imposter • I have no eLearning background, no training or HR background, no Psychology qualification • An opinionated imposter • Formed from 16 years of online efforts - some of those in online education/learning (small ‘e’, small ‘l’) • An opinionated imposter from the BBC Academy • Central Function • Centre of expertise • BBC and industry objectives About Me…
  3. 3. Faced with a learning need, what do we think of?
  4. 4. Or…?
  5. 5. “Institutions will try to preserve the problem for which they are the solution.” Clay Shirky, April 2012
  6. 6. Or…?
  7. 7. What expectations do these products set? • User focus • Relevance • Discoverable (search) • Shareable • Reusable • Simple • Social • Fresh/Timely
  8. 8. Source: Centre for Learning & Performance Technologies 1 Twitter 2 GoogleDocs/Drive 3 YouTube 4 Google Search 5 PowerPoint 6 Evernote 7 Dropbox 8 Wordpress 9 Facebook 10 Google+/Hangouts Top 10 tools for Learning 2013 Are web learning tools special?
  9. 9. Trying to solve an “training eLearning problem” Courses & Classes • Familiar • “easy” to produce • Formal • Linear • Predictable • Trackable • Rich • Not discoverable • Expensive • Hard to maintain • Long • Locked away/internal • Not distributable or shareable • Exclusive
  10. 10. Clips Trying to solve an “training eLearning problem” • Open • Distributed • Discoverable • Short • Cheap(er) • Felxible • Standard • Shareable • Short • Interaction limited • Narrative limitations • Hard to treat a subject/theme in depth • Not “familiar” • Not (well) packaged • Accreditation measurement
  11. 11. Unpack formal Package short form content How are we trying to resolve this problem? Clips Courses & Classes • Collections • Playlists • Curation • Personalisation • eBooks • Apps • Open badges? • Tin Can API?
  12. 12. 102070 Formal training Coaching and mentoring and expertise Experience A (new) model for learning in organisations
  13. 13. Two new mantras for (informal) learning “Show, don’t tell” “How to...”
  14. 14. How to respond? Some tactical ideas…
  15. 15. Organise. Don’t dictate.
  16. 16. Discovery and context
  17. 17. Context and content
  18. 18. Onward navigation
  19. 19. Digital learning providers need new ways of working and new skills • Start managing a product Beyond course production/commissioning • Digital product management skills – Design – Information Architecture – User experience – User Interface – Product Management – a lifecycle • Data
  20. 20. Any questions? • www.bbc.co.uk/academy • myles.runham@bbc.co.uk • Twitter: @mylesrun

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