Concept of Demand & Capacity:
Since the services can’t be stored as an inventory for future use, and since services are perishable, hence the demand becomes critical.
Once the demand is not catered, it’s lost for ever.
The best a marketer can do is to minimise to some extent by careful planning and adopting some strategies. The following are the factors which affect demand fluctuation
Expansion or Boom :
Contraction and Recession :
Technological Developments :
Natural and Other Disasters :