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Marketing Communications - 2 - Advertising

by Chartered Consultant at Dibyajyoti Consultants, KIIT-TBI, Bhubaneswar on Jul 25, 2013

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Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously. ...

Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously.
For this advertising has to buy space or time in one or more media of mass communication such as radio, television, newspaper, magazines & internet, etc.

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Marketing Communications - 2 - Advertising Marketing Communications - 2 - Advertising Presentation Transcript