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Tips for Marketing Food Products Online
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Tips for Marketing Food Products Online

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Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more …

Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com


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Transcript

  • 1. Tips for Marketing Food Products Online
    Learn how to to earn outsized returns on your online traffic efforts
    Download at
    Tayde Aburto, Co-Founder, Hispanic Chamber of E-Commerce
  • 2. Internet Marketing Strategy
  • 3.
    • Business Description
    • 4. Market Analysis
    • 5. Competitor Analysis
    • 6. Operations
    • 7. Financial Statements
  • Analyze your Competition
  • 8. Who specifically is your competition?
    • Direct competition
    • 9. Indirect competition
    • 10. Future competition
    Take your time to look-up your competition and see what they are offering
  • 11. Website
  • 12. Critical Elements
    • Presentation – Sell the right image
    • 13. Presence – Easy to find & easy to navigate
    • 14. Products – Showcase what you sell
    • 15. Customer Service
    • 16. Speed – Website loads fast
    • 17. Optimized – Search engine friendly
  • http://www.unbounce.com
    Create specific landing pages without IT/Developers
  • 18. Search Engine Optimization
  • 19. How Search Engines Work
    More than 3 billion searches/day on Google
  • 20. SEO Pyramid
    SOCIAL
    LINK BUILDING
    ACCESSIBLE & QUALITY CONTENT
    KEYWORD RESEARCH
    &
    TARGETING
  • 21. Keyword Research
    Use EXACT match
    BUhttps://adwords.google.com/select/KeywordToolExternal
  • 22. “cazo bowl for carnitas”
  • 23. Content
  • 24.
  • 25. Hispanic Chamber of E-Commerce
    Articles, social media profiles, videos, etc. driving traffic to the site
  • 26. Tips for Creating Content
  • http://www.google.com/alerts
    Monitor the Web for interesting new content
  • 32. Blogging
  • 33. http://www.tumblr.com
    Super easy to create a blog and to manage it!
  • 34. http://www.wordpress.org
    Powerful web software to create your website or blog!
  • 35. Social Media
  • 36. Jump On! Social Media Bandwagon
  • 37. Social Media 101
    - Pay attention to the conversations happening around your business.
    - Listen for the moments when people not only need help, but are specifically asking for it.
  • 38. http://www.knowem.com/
    Easy way to create your social media profiles
  • 39. http://www.hootsuite.com/
    Manage multiple social media profiles
  • 40. http://www.followerwonk.com
    Connect with influencers on Twitter
  • 41. Multimedia
  • 42. http://www.flickr.com/
    A picture is worth a 1,000 words
  • 43. http://www.youtube.com/
    Video Marketing reaps many benefits if approached correctly.
  • 44. http://www.blip.tv/
    Create an awesome original web series
  • 45. Analytics
  • 46. http://www.google.com/analytics
    Rich insights into your website traffic and marketing effectiveness.
  • 47. http://www.postrank.com
    Find out who, where and how people are engaging with your content.
  • 48. http://www.viralheat.com
    Optimize your discovery of new audiences and engagement.
  • 49. INTEGRATED MARKETINGSTRATEGY
  • 50. Internet Marketing WORKS!
    INCREASE PRODUCTIVITY AND SALES
  • 51. THANK YOU!
  • 52. Contact information:
    Text “exposd” to 69302