Tips for Marketing Food Products Online

  • 1,736 views
Uploaded on

Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more …

Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,736
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Tips for Marketing Food Products Online
    Learn how to to earn outsized returns on your online traffic efforts
    Download at
    Tayde Aburto, Co-Founder, Hispanic Chamber of E-Commerce
  • 2. Internet Marketing Strategy
  • 3.
    • Business Description
    • 4. Market Analysis
    • 5. Competitor Analysis
    • 6. Operations
    • 7. Financial Statements
  • Analyze your Competition
  • 8. Who specifically is your competition?
    • Direct competition
    • 9. Indirect competition
    • 10. Future competition
    Take your time to look-up your competition and see what they are offering
  • 11. Website
  • 12. Critical Elements
    • Presentation – Sell the right image
    • 13. Presence – Easy to find & easy to navigate
    • 14. Products – Showcase what you sell
    • 15. Customer Service
    • 16. Speed – Website loads fast
    • 17. Optimized – Search engine friendly
  • http://www.unbounce.com
    Create specific landing pages without IT/Developers
  • 18. Search Engine Optimization
  • 19. How Search Engines Work
    More than 3 billion searches/day on Google
  • 20. SEO Pyramid
    SOCIAL
    LINK BUILDING
    ACCESSIBLE & QUALITY CONTENT
    KEYWORD RESEARCH
    &
    TARGETING
  • 21. Keyword Research
    Use EXACT match
    BUhttps://adwords.google.com/select/KeywordToolExternal
  • 22. “cazo bowl for carnitas”
  • 23. Content
  • 24.
  • 25. Hispanic Chamber of E-Commerce
    Articles, social media profiles, videos, etc. driving traffic to the site
  • 26. Tips for Creating Content
  • http://www.google.com/alerts
    Monitor the Web for interesting new content
  • 32. Blogging
  • 33. http://www.tumblr.com
    Super easy to create a blog and to manage it!
  • 34. http://www.wordpress.org
    Powerful web software to create your website or blog!
  • 35. Social Media
  • 36. Jump On! Social Media Bandwagon
  • 37. Social Media 101
    - Pay attention to the conversations happening around your business.
    - Listen for the moments when people not only need help, but are specifically asking for it.
  • 38. http://www.knowem.com/
    Easy way to create your social media profiles
  • 39. http://www.hootsuite.com/
    Manage multiple social media profiles
  • 40. http://www.followerwonk.com
    Connect with influencers on Twitter
  • 41. Multimedia
  • 42. http://www.flickr.com/
    A picture is worth a 1,000 words
  • 43. http://www.youtube.com/
    Video Marketing reaps many benefits if approached correctly.
  • 44. http://www.blip.tv/
    Create an awesome original web series
  • 45. Analytics
  • 46. http://www.google.com/analytics
    Rich insights into your website traffic and marketing effectiveness.
  • 47. http://www.postrank.com
    Find out who, where and how people are engaging with your content.
  • 48. http://www.viralheat.com
    Optimize your discovery of new audiences and engagement.
  • 49. INTEGRATED MARKETINGSTRATEGY
  • 50. Internet Marketing WORKS!
    INCREASE PRODUCTIVITY AND SALES
  • 51. THANK YOU!
  • 52. Contact information:
    Text “exposd” to 69302