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Tips for Marketing Food Products Online<br />Learn how to to earn outsized returns on your online traffic efforts<br />Dow...
Internet Marketing Strategy<br />
<ul><li>Business Description
Market Analysis
Competitor Analysis
Operations
Financial Statements</li></li></ul><li>Analyze your Competition<br />
Who specifically is your competition?<br /><ul><li>Direct competition
 Indirect competition
Future competition</li></ul>Take your time to look-up your competition and see what they are offering <br />
Website<br />
Critical Elements<br /><ul><li>Presentation – Sell the right image
Presence – Easy to find & easy to navigate
Products – Showcase what you sell
Customer Service
Speed – Website loads fast
Optimized – Search engine friendly</li></li></ul><li>http://www.unbounce.com<br />Create specific landing pages without IT...
Search Engine Optimization<br />
How Search Engines Work<br />More than 3 billion searches/day on Google<br />
SEO Pyramid<br />SOCIAL<br />LINK BUILDING<br />ACCESSIBLE & QUALITY CONTENT<br />KEYWORD RESEARCH<br />&<br />TARGETING<b...
Keyword Research<br />Use EXACT match<br />BUhttps://adwords.google.com/select/KeywordToolExternal<br />
“cazo bowl for carnitas”<br />
Content<br />
Hispanic Chamber of E-Commerce<br />Articles, social media profiles, videos, etc. driving traffic to the site<br />
Tips for Creating Content<br /><ul><li>How - To
Top 10 List
Opinion
Case Study
Q & A
Interview</li></li></ul><li>http://www.google.com/alerts<br />Monitor the Web for interesting new content<br />
Blogging<br />
http://www.tumblr.com<br />Super easy to create a blog and to manage it!<br />
http://www.wordpress.org<br />Powerful web software to create your website or blog!<br />
Social Media<br />
Jump On! Social Media Bandwagon<br />
Social Media 101<br />- Pay attention to the conversations happening around your business.<br />- Listen for the moments w...
http://www.knowem.com/<br />Easy way to create your social media profiles<br />
http://www.hootsuite.com/<br />Manage multiple social media profiles<br />
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Tips for Marketing Food Products Online

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Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com

Transcript of "Tips for Marketing Food Products Online"

  1. 1. Tips for Marketing Food Products Online<br />Learn how to to earn outsized returns on your online traffic efforts<br />Download at <br />Tayde Aburto, Co-Founder, Hispanic Chamber of E-Commerce <br />
  2. 2. Internet Marketing Strategy<br />
  3. 3. <ul><li>Business Description
  4. 4. Market Analysis
  5. 5. Competitor Analysis
  6. 6. Operations
  7. 7. Financial Statements</li></li></ul><li>Analyze your Competition<br />
  8. 8. Who specifically is your competition?<br /><ul><li>Direct competition
  9. 9. Indirect competition
  10. 10. Future competition</li></ul>Take your time to look-up your competition and see what they are offering <br />
  11. 11. Website<br />
  12. 12. Critical Elements<br /><ul><li>Presentation – Sell the right image
  13. 13. Presence – Easy to find & easy to navigate
  14. 14. Products – Showcase what you sell
  15. 15. Customer Service
  16. 16. Speed – Website loads fast
  17. 17. Optimized – Search engine friendly</li></li></ul><li>http://www.unbounce.com<br />Create specific landing pages without IT/Developers<br />
  18. 18. Search Engine Optimization<br />
  19. 19. How Search Engines Work<br />More than 3 billion searches/day on Google<br />
  20. 20. SEO Pyramid<br />SOCIAL<br />LINK BUILDING<br />ACCESSIBLE & QUALITY CONTENT<br />KEYWORD RESEARCH<br />&<br />TARGETING<br />
  21. 21. Keyword Research<br />Use EXACT match<br />BUhttps://adwords.google.com/select/KeywordToolExternal<br />
  22. 22. “cazo bowl for carnitas”<br />
  23. 23. Content<br />
  24. 24.
  25. 25. Hispanic Chamber of E-Commerce<br />Articles, social media profiles, videos, etc. driving traffic to the site<br />
  26. 26. Tips for Creating Content<br /><ul><li>How - To
  27. 27. Top 10 List
  28. 28. Opinion
  29. 29. Case Study
  30. 30. Q & A
  31. 31. Interview</li></li></ul><li>http://www.google.com/alerts<br />Monitor the Web for interesting new content<br />
  32. 32. Blogging<br />
  33. 33. http://www.tumblr.com<br />Super easy to create a blog and to manage it!<br />
  34. 34. http://www.wordpress.org<br />Powerful web software to create your website or blog!<br />
  35. 35. Social Media<br />
  36. 36. Jump On! Social Media Bandwagon<br />
  37. 37. Social Media 101<br />- Pay attention to the conversations happening around your business.<br />- Listen for the moments when people not only need help, but are specifically asking for it.<br />
  38. 38. http://www.knowem.com/<br />Easy way to create your social media profiles<br />
  39. 39. http://www.hootsuite.com/<br />Manage multiple social media profiles<br />
  40. 40. http://www.followerwonk.com<br />Connect with influencers on Twitter<br />
  41. 41. Multimedia<br />
  42. 42. http://www.flickr.com/<br />A picture is worth a 1,000 words<br />
  43. 43. http://www.youtube.com/<br />Video Marketing reaps many benefits if approached correctly.<br />
  44. 44. http://www.blip.tv/<br />Create an awesome original web series<br />
  45. 45. Analytics<br />
  46. 46. http://www.google.com/analytics<br />Rich insights into your website traffic and marketing effectiveness.<br />
  47. 47. http://www.postrank.com<br />Find out who, where and how people are engaging with your content.<br />
  48. 48. http://www.viralheat.com<br />Optimize your discovery of new audiences and engagement.<br />
  49. 49. INTEGRATED MARKETINGSTRATEGY<br />
  50. 50. Internet Marketing WORKS!<br />INCREASE PRODUCTIVITY AND SALES <br />
  51. 51. THANK YOU!<br />
  52. 52. Contact information:<br />Text “exposd” to 69302<br />

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