Csnf Twitter Summary 08 06 2009
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Csnf Twitter Summary 08 06 2009

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Documentation of some interesting Tweets of the Corporate Social Networking Forum in London by HIRSCHTEC

Documentation of some interesting Tweets of the Corporate Social Networking Forum in London by HIRSCHTEC

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Csnf Twitter Summary 08 06 2009 Csnf Twitter Summary 08 06 2009 Presentation Transcript

  • Corporate Social Networking Forum Tweet Documentation 08.06.2009
  • Thoughst on Twitter
    • Quote: “Twitter is not one thing, its a lot of things to different people!”
    • Interesting comments on corporate tweeting - it's important to make messages personal
  • Adoption of Social Media and ROI
    • The biggest question for those who don't use social media remains: ROI?
    • If an organisation asks about ROI before they do #E20 you have to wonder if they have the right culture in the 1st place
    • Quote: 'adoption begins with adoption‘
    • It takes one to two years for good adoption and up to five to really transform businesses.
  • Basic Thoughts
    • Change from “command & controll” to
    • “ value & trust”
    • Quote: “Trust is cheaper than control”
  • Social Networking
    • 4 C‘s
      • Connect,
      • Communicate,
      • Co-operation &
      • Collaboration
  • Niall Cook from H&K 1/3
    • Internal systems including email and intranets are not sufficient to do business anymore.
    • Work place, business, employees expectations change
    • don't think ROI but RONI - risk of not investing
    • CEOs need to be Guide not God
  • Niall Cook from H&K 2/3
    • It's the year of the digital native
    • Collaboration = cooperation – "You're putting things in place where people are working together organically!“
    • successful social tools deliver individual value first
  • Niall Cook from H&K 3/3
    • How do you create social networking for business? Its got to have high speed & flexibility. It must be demand driven. You need to put individual value first
    • Book by Niall Cook “enterprise 2.0 how social software will change the future of work”
  • Robert Johnson from COI
    • "Controlling employees - we can no longer use the word control! A very old word. We need to work with employees. Show value & trust."
    Quelle:
  • Thoughts on Digital Natives/Generation Y
    • Generation Y don't see social media as a work tool
    • Through email, docs and attachments are useful. But its about the instant & spontaneous info / real-time data that makes social nets valuable. -Trish Hunt
    • Social nets encourages instant feedback and possibly increases social capital amongst employees
  • Ideas to Social Networking 1/4
    • social networking vs corporate social networking - you replace friends with people who are useful to you
    • Quote: “Make sure you fish in all the social pools that your clients and employees swim in.”
  • Ideas to Social Networking 2/4
    • What's the greatest stumbling block for corporate social networking? = Culture & access
    • The Internet became interactive the intranet not
  • Ideas to Social Networking 3/4
    • Social Corporate Networking is giving power back to business. IT need to embrace not resist this disruptive force
    • Krem POST method - People, Objectives, Strategy, Technology
    •  Corporate Social Networking is about turning contacts into ambassadors
  • Ideas to Social Networking 4/4
    • “ Think big, start small, move fast” Lockheed Martin's ethos on social media
    • “ Focus on business process not technology." implement social media tools that work for your culture. Start small & steadily grow
    • Book: “Meatball Sundae & Tribes”(Seth Godin)
    • Book: “Throwing sheep in the boardroom”
  • Christian Kuhna Adidas 1/3
    • New web: consumer control, user participation, openness and networking
    • Harness collective intelligence - use wisdom of the crowd = users add value!
      • Showcase: Speedboat initiative = Big effect with minimal budget - concentrate on improving communication channels, collaboration etc.
        • Collaborative initiative - Speedboat project = wiki, blogs, ATM, iForum & Facebook
  • Christian Kuhna Adidas 2/3
    • Opportunity in new communication CULTURE… Its the culture that needs changing/improved
    • „ its conversation not monologue“
    • Adidas has a "Ask the management" forum.. its anonymous too and management must respond within a few days
  • Christian Kuhna Adidas 3/3
    • Reebok has never had an intranet
    • Adidas internal blog and wiki looks clean, useful and easy to use. Includes anonymous feedback form where bosses must respond in 48hrs
    • Adidas allows staff to port facebook profiles into the internal network
    • Now Bob Pike, CEO, SITEFORUM group talking about "How HR.Com built a business using SaaS ‘Social Networking for business’
    • Social media, at its core, is about relationships. And, as with all good relationships, you've got to invest time and you've got to care
    • Collaboration must be mandatory just like email! (Christian, Adidas) Silos need to disappear
  • PwC- Showcase
    • Showcasing PwC internal CRM tool for disparate client teams - hads global news wall, status update, facebook elements
    • Facebook application for new joiners PwC Embark
    • PwC allows newbies to port their FB profiles into secure platform. Great all round for new joiners and makes PwC's work easier too.
    • "Understanding re potential rather than demanding the immediate ROI." Salvatore Reins, PwC
  • Q&A among Twitter User
    • Question: Do you want Social Media management apps installed inside the organization - or in the cloud as a service?
    • Answer: I'd say as a service, whilst inside the organization it offers security, but in the cloud it offers availability and stability
    • Kritik an der 1-9-90 Rule
      • http://www.useit.com/alertbox/participation_inequality.html
      • McKinsey Study http://www.intranetlife.com/intranet_benchmarking_for/2007/10/do-intranets-fo.html
  • Key Take Aways
    • “ Think big, start small, move fast” Lockheed Martin's ethos on social media
    • Internal systems including email and intranets are not sufficient to do business anymore.
    • trusting employee fundamentally cheaper than control to do business effectively
    • if an organization asks about ROI before they do Enterprise2.0 you have to wonder if they have the right culture in the 1st place
  • Application
    • Yammer https://www.yammer.com/
    • Audioboo http://audioboo.fm/
    • Google Wave
    • http://twitterfall.com/
    • Social media application in business http://www.jadu.co.uk/customers
  • Books
    • http://sethgodin.typepad.com/
    • 'What would Google do?' by Jeff Jervis
    • Book by Niall Cook “enterprise 2.0 how social software will change the future of work”
    • „ Throwing sheep in the boardroom“ http://www.throwingsheep.com/
  • Blogs
    • http://www.theredrocket.co.uk/blog/?p=542
    • http://www.theblueballroom.com/blog/?p=524
    • http://feedingthepuppy.typepad.com/feeding_the_puppy/2009/06/corporate-social-networking-forum-liveblog.html
    • http://www.melcrum.com/Source_Comms_Online/090609index.html
    • http://pistachioconsulting.com/twitter-presentations/
  • Slides
    • http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528
    • Conferences presentations for # CSNF will be available from www.corporatesocialnetworking.net via login and password after the event.
    • Thanks to all Twitter Users whose Tweets are the source for that presentation.