Corporate Social Networking Forum Tweet Documentation 08.06.2009

Thoughst on Twitter Quote: “Twitter is not one thing, its a lot of things to different people!” Interesting comments on corporate tweeting - it's important to make messages personal

Quote: “Twitter is not one thing, its a lot of things to different people!”

Interesting comments on corporate tweeting - it's important to make messages personal

Adoption of Social Media and ROI The biggest question for those who don't use social media remains: ROI? If an organisation asks about ROI before they do #E20 you have to wonder if they have the right culture in the 1st place Quote: 'adoption begins with adoption‘ It takes one to two years for good adoption and up to five to really transform businesses.

The biggest question for those who don't use social media remains: ROI?

If an organisation asks about ROI before they do #E20 you have to wonder if they have the right culture in the 1st place

Quote: 'adoption begins with adoption‘

It takes one to two years for good adoption and up to five to really transform businesses.

Basic Thoughts Change from “command & controll” to “ value & trust” Quote: “Trust is cheaper than control”

Change from “command & controll” to

“ value & trust”

Quote: “Trust is cheaper than control”

Social Networking 4 C‘s Connect, Communicate, Co-operation & Collaboration

4 C‘s

Connect,

Communicate,

Co-operation &

Collaboration

Niall Cook from H&K 1/3 Internal systems including email and intranets are not sufficient to do business anymore. Work place, business, employees expectations change don't think ROI but RONI - risk of not investing CEOs need to be Guide not God

Internal systems including email and intranets are not sufficient to do business anymore.

Work place, business, employees expectations change

don't think ROI but RONI - risk of not investing

CEOs need to be Guide not God

Niall Cook from H&K 2/3 It's the year of the digital native Collaboration = cooperation – "You're putting things in place where people are working together organically!“ successful social tools deliver individual value first

It's the year of the digital native

Collaboration = cooperation – "You're putting things in place where people are working together organically!“

successful social tools deliver individual value first

Niall Cook from H&K 3/3 How do you create social networking for business? Its got to have high speed & flexibility. It must be demand driven. You need to put individual value first Book by Niall Cook “enterprise 2.0 how social software will change the future of work”

How do you create social networking for business? Its got to have high speed & flexibility. It must be demand driven. You need to put individual value first

Book by Niall Cook “enterprise 2.0 how social software will change the future of work”

Robert Johnson from COI "Controlling employees - we can no longer use the word control! A very old word. We need to work with employees. Show value & trust." Quelle:

"Controlling employees - we can no longer use the word control! A very old word. We need to work with employees. Show value & trust."

Thoughts on Digital Natives/Generation Y Generation Y don't see social media as a work tool Through email, docs and attachments are useful. But its about the instant & spontaneous info / real-time data that makes social nets valuable. -Trish Hunt Social nets encourages instant feedback and possibly increases social capital amongst employees

Generation Y don't see social media as a work tool

Through email, docs and attachments are useful. But its about the instant & spontaneous info / real-time data that makes social nets valuable. -Trish Hunt

Social nets encourages instant feedback and possibly increases social capital amongst employees

Ideas to Social Networking 1/4 social networking vs corporate social networking - you replace friends with people who are useful to you Quote: “Make sure you fish in all the social pools that your clients and employees swim in.”

social networking vs corporate social networking - you replace friends with people who are useful to you

Quote: “Make sure you fish in all the social pools that your clients and employees swim in.”

Ideas to Social Networking 2/4 What's the greatest stumbling block for corporate social networking? = Culture & access The Internet became interactive the intranet not

What's the greatest stumbling block for corporate social networking? = Culture & access

The Internet became interactive the intranet not

Ideas to Social Networking 3/4 Social Corporate Networking is giving power back to business. IT need to embrace not resist this disruptive force Krem POST method - People, Objectives, Strategy, Technology  Corporate Social Networking is about turning contacts into ambassadors

Social Corporate Networking is giving power back to business. IT need to embrace not resist this disruptive force

Krem POST method - People, Objectives, Strategy, Technology

 Corporate Social Networking is about turning contacts into ambassadors

Ideas to Social Networking 4/4 “ Think big, start small, move fast” Lockheed Martin's ethos on social media “ Focus on business process not technology." implement social media tools that work for your culture. Start small & steadily grow Book: “Meatball Sundae & Tribes”(Seth Godin) Book: “Throwing sheep in the boardroom”

“ Think big, start small, move fast” Lockheed Martin's ethos on social media

“ Focus on business process not technology." implement social media tools that work for your culture. Start small & steadily grow

Book: “Meatball Sundae & Tribes”(Seth Godin)

Book: “Throwing sheep in the boardroom”

Christian Kuhna Adidas 1/3 New web: consumer control, user participation, openness and networking Harness collective intelligence - use wisdom of the crowd = users add value! Showcase: Speedboat initiative = Big effect with minimal budget - concentrate on improving communication channels, collaboration etc. Collaborative initiative - Speedboat project = wiki, blogs, ATM, iForum & Facebook

New web: consumer control, user participation, openness and networking

Harness collective intelligence - use wisdom of the crowd = users add value!

Showcase: Speedboat initiative = Big effect with minimal budget - concentrate on improving communication channels, collaboration etc.

Collaborative initiative - Speedboat project = wiki, blogs, ATM, iForum & Facebook

Christian Kuhna Adidas 2/3 Opportunity in new communication CULTURE… Its the culture that needs changing/improved „ its conversation not monologue“ Adidas has a "Ask the management" forum.. its anonymous too and management must respond within a few days

Opportunity in new communication CULTURE… Its the culture that needs changing/improved

„ its conversation not monologue“

Adidas has a "Ask the management" forum.. its anonymous too and management must respond within a few days

Christian Kuhna Adidas 3/3 Reebok has never had an intranet Adidas internal blog and wiki looks clean, useful and easy to use. Includes anonymous feedback form where bosses must respond in 48hrs Adidas allows staff to port facebook profiles into the internal network

Reebok has never had an intranet

Adidas internal blog and wiki looks clean, useful and easy to use. Includes anonymous feedback form where bosses must respond in 48hrs

Adidas allows staff to port facebook profiles into the internal network

Now Bob Pike, CEO, SITEFORUM group talking about "How HR.Com built a business using SaaS ‘Social Networking for business’ Social media, at its core, is about relationships. And, as with all good relationships, you've got to invest time and you've got to care Collaboration must be mandatory just like email! (Christian, Adidas) Silos need to disappear

Now Bob Pike, CEO, SITEFORUM group talking about "How HR.Com built a business using SaaS ‘Social Networking for business’

Social media, at its core, is about relationships. And, as with all good relationships, you've got to invest time and you've got to care

Collaboration must be mandatory just like email! (Christian, Adidas) Silos need to disappear

PwC- Showcase Showcasing PwC internal CRM tool for disparate client teams - hads global news wall, status update, facebook elements Facebook application for new joiners PwC Embark PwC allows newbies to port their FB profiles into secure platform. Great all round for new joiners and makes PwC's work easier too. "Understanding re potential rather than demanding the immediate ROI." Salvatore Reins, PwC

Showcasing PwC internal CRM tool for disparate client teams - hads global news wall, status update, facebook elements

Facebook application for new joiners PwC Embark

PwC allows newbies to port their FB profiles into secure platform. Great all round for new joiners and makes PwC's work easier too.

"Understanding re potential rather than demanding the immediate ROI." Salvatore Reins, PwC

Q&A among Twitter User Question: Do you want Social Media management apps installed inside the organization - or in the cloud as a service? Answer: I'd say as a service, whilst inside the organization it offers security, but in the cloud it offers availability and stability Kritik an der 1-9-90 Rule http://www.useit.com/alertbox/participation_inequality.html McKinsey Study http://www.intranetlife.com/intranet_benchmarking_for/2007/10/do-intranets-fo.html

Question: Do you want Social Media management apps installed inside the organization - or in the cloud as a service?

Answer: I'd say as a service, whilst inside the organization it offers security, but in the cloud it offers availability and stability

Kritik an der 1-9-90 Rule

http://www.useit.com/alertbox/participation_inequality.html

McKinsey Study http://www.intranetlife.com/intranet_benchmarking_for/2007/10/do-intranets-fo.html

Key Take Aways “ Think big, start small, move fast” Lockheed Martin's ethos on social media Internal systems including email and intranets are not sufficient to do business anymore. trusting employee fundamentally cheaper than control to do business effectively if an organization asks about ROI before they do Enterprise2.0 you have to wonder if they have the right culture in the 1st place

“ Think big, start small, move fast” Lockheed Martin's ethos on social media

Internal systems including email and intranets are not sufficient to do business anymore.

trusting employee fundamentally cheaper than control to do business effectively

if an organization asks about ROI before they do Enterprise2.0 you have to wonder if they have the right culture in the 1st place

Application Yammer https://www.yammer.com/ Audioboo http://audioboo.fm/ Google Wave http://twitterfall.com/ Social media application in business http://www.jadu.co.uk/customers

Yammer https://www.yammer.com/

Audioboo http://audioboo.fm/

Google Wave

http://twitterfall.com/

Social media application in business http://www.jadu.co.uk/customers

Books http://sethgodin.typepad.com/ 'What would Google do?' by Jeff Jervis Book by Niall Cook “enterprise 2.0 how social software will change the future of work” „ Throwing sheep in the boardroom“ http://www.throwingsheep.com/

http://sethgodin.typepad.com/

'What would Google do?' by Jeff Jervis

Book by Niall Cook “enterprise 2.0 how social software will change the future of work”

„ Throwing sheep in the boardroom“ http://www.throwingsheep.com/

Blogs http://www.theredrocket.co.uk/blog/?p=542 http://www.theblueballroom.com/blog/?p=524 http://feedingthepuppy.typepad.com/feeding_the_puppy/2009/06/corporate-social-networking-forum-liveblog.html http://www.melcrum.com/Source_Comms_Online/090609index.html http://pistachioconsulting.com/twitter-presentations/

http://www.theredrocket.co.uk/blog/?p=542

http://www.theblueballroom.com/blog/?p=524

http://feedingthepuppy.typepad.com/feeding_the_puppy/2009/06/corporate-social-networking-forum-liveblog.html

http://www.melcrum.com/Source_Comms_Online/090609index.html

http://pistachioconsulting.com/twitter-presentations/

Slides http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528 Conferences presentations for # CSNF will be available from www.corporatesocialnetworking.net via login and password after the event.

http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528

Conferences presentations for # CSNF will be available from www.corporatesocialnetworking.net via login and password after the event.

Thanks to all Twitter Users whose Tweets are the source for that presentation.

Thanks to all Twitter Users whose Tweets are the source for that presentation.