SRP Web Communication and Utilizing Social Media

Naomi Hirsch RTC Program CoordinatorOregon State University Superfund Research Program Twitter: @SRP_Oregonstate Facebook: OSUSuperfund Web Site: http://oregonstate.edu/superfund

Outcomes Expand knowledge on the importance & role of web communications Get ideas from current social media and web examples Get questions answered and have time for further discussion

Our Center’s Social Network: The Beginning NIEHS Other Community/ OSU Partners NIEHS Centers OSU SRP Related EPA/CDC/ Orgs/ ASTDR/ Regulatory Industry Agencies Students and Scientists

Our Center’s Social Network Utilizing Social Media People talking about our research and related research Potential partners People who have for research and interest in our Being accessible, NIEHS projects research fostering trust, Community Other and NIEHS Partners Centers having platforms OSU for engagement, SRP EPA/CDC/ dialogue and Related Orgs/ ASTDR/ sharing Regulatory Industry Agencies Journalists and Students andscience writers who Scientists People who need to want to write and know about our share about our research research Friends, family, and connections of those involved with our research

University of Chicago, National Opinion Research Center, General Social Survey (2008)Source: http://www.nsf.gov/statistics/seind10/c7/c7s1.htm

How Much Do People Trust What Scientists Say?In Science We Trust: Poll Results on How You Feel about Science (Scientific American 9/22/10)

Most people learn about Trust scientists scientific issues on-line Most scientists are not Only 28% percent of on-line educating and Americans can pass a informing the public and basic science literacy test policy-makers “Trust is not about Science literacy is only a information; it’s about small factor in how people form their opinions. dialogue and transparency” The interplay between Borchelt, Friedmann, & Holland values, religious affiliation,Managing the Trust Portfolio: Science Public Relations and Social Responsibility and the opinions of others whom they trust is much more influential.

"Every scientist reading this has a deep passion for science. I implore you: let your passion out. Share it with us. Warmly, with stories, imagination, even with humor. But most of all, in your own voice.” - Alan Alda

Communicating Our ScienceGraphic Credit:Communicating the science of climate changeRichard C. J. Somerville and Susan Joy HassolPhysics Today, October 2011, page 48 http://dx.doi.org/10.1063/PT.3.1296

“Be where the “Listen and people are” learn” Facebook eNewsletter Twitter OSU SRP@ oregonstate.edu/superfund Pinterest

Why Twitter Works @CDC_DrCPortierThe People: Journalists, scientists, bloggers,students, educators, industry, nonprofits, national,state and local govt, community leaders, mothers, @lisapjacksondoctors, nurses,… What people share Being accessible, fostering trust, 140 character limit and having platforms Efficiency of posting, replying, for engagement, dialogue and re-tweeting, supporting, dialogue sharing #Hashtags (#epa #niehs #srp) Analytics

#HealthyAir Tweetfest April 30 - May 4, 2012In support of World Asthma Day and EPAs Air Awareness Week Summary report

Articles publicized in the Times received 72.8% more citationsHighly Cited Low/No Tweets Highly Tweeted

Graphic source: http://blog.evidon.cPinterest has grown from roughly 1 million users in om/2012/09/07/evi don-gtr-pinterest/ July 2011 to more than 20 million today.

pinterest.com/environhealth/

1. It’s a different audience than twitter 5. 80% of2. People appreciate photos, video and eNewsletters views are lurkers and will not like or3. Grad students are on Facebook comment 4. It may be challenging to post consistently

The Web of Life PLANT THE SEED NURTURE FIND YOUR THRIVE SPACE 1. Build community 1. Engage and1. Look and listen 1. Be interconnected 2. Be active and expand2. Establish worthy 2. Share impact web site consistent with 2. Make content posts and updates interesting 3. Foster trust3. Focus on stakeholders 3. Share relevant 4. Be sustainable information 3. Partner on web4. Strategize and projects, plan 4. Increase what leverage works, decrease what doesn’t Credit: Naomi Hirsch, Oregon State University Superfund Research Program, http://oregonstate.edu/superfund

Three Specific Ways to Improve and Expand1. Meet with inclusive internal workgroup that focuses on Center web communications2. Train students on communicating science to the public via elevator speech videos3. Plan NIEHS network-wide “tweetups” on Twitter to promote and increase exposure of our research, AND grow our network Examples: #srpchat #srp2012 (meeting) #healthyair (topic) Hashtag relevant science terms in your posts

oregonstate.edu/superfund/

SRP Web Communication and Utilizing Social Media

by Naomi Hirsch on Oct 30, 2012

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