Social Networking, Podcasting, and New Partnerships

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  • Social Networking, Podcasting, and New Partnerships

    1. 1. Social Networking, Podcasting, and New Partnerships Making Adult Education Effective, Engaging, and Exciting. Naomi Hirsch Environmental Health Sciences Center Oregon State University October 2007
    2. 2. Regarding Adult Education, Consider… • As of today, there are 108.7 million blogs and 175,000 new blogs are being created every day. • More than 40% of the visitors to MySpace are between the ages of 35-54. MySpace experienced a 158% increase in unique visitors between Sept. ’05 and Sept. ’06. • During 2006, the number of adults who had downloaded a podcast grew more than 70% in 6 months alone. • A podcasting audience totaling 10 million in 2006 will by many estimates grow to 55 million by 2011. (Reference: eMarketer, as reported in Ad Age’s “Digital Marketing & Media Fact Pack,” April 23, 2007; PEW Internet Research)
    3. 3. Most Visited Health Sites Source: Ad Age’s “Digital Marketing & Media Fact Pack”
    4. 6. Bring Our Topics to Communities <ul><ul><ul><ul><ul><li>1. See what matters - What do “they” want? </li></ul></ul></ul></ul></ul>2. Build a difference - What can we offer them? - How? Give them a reason to come back - With whom? Partner? 3. Give it away - Consumer ownership - Platform for conversations and feedback (to you and with one another) Relationships
    5. 7. Podcasting=Outreach Tool <ul><li>Teacher and student reflections and experiences (example: www.hydroville.org/cafe) </li></ul><ul><li>“ Professional Development on Demand 24/7” for teachers and healthcare professionals (examples: teacherspodcast.org, w ww.medicalnewspodcasts.com / ) </li></ul><ul><li>Opportunity for the public to build relationships with Center Investigators and research </li></ul><ul><li>Total Control - Interviews and topics that support outreach model and plan </li></ul><ul><li>Opportunities to build new partnerships and reach new audiences </li></ul>
    6. 10. Be Innovative. Be Creative. <ul><li>Storytelling around the impact of the research </li></ul><ul><li>Enhancing trainings for students and professionals </li></ul><ul><li>Marketing programs, projects, and events </li></ul><ul><li>Creating active learning -Getting people to ask questions and be curious </li></ul>Podcasting provides an outlet for……
    7. 11. Podcasting Successfully <ul><li>Good sound quality, frequent interesting content, audience connection </li></ul><ul><li>Create a long-term output plan </li></ul><ul><li>Track subscribers ( www.feedburner.com ) </li></ul><ul><li>Use social media to market – iTunes, craigslist, etc. </li></ul><ul><li>Seek, listen, and respond to feedback (publicly) </li></ul><ul><li>Partner – create short messages for other podcast shows, share audiences </li></ul><ul><li>Continuously make improvements (be a listener to other podcasts and rate them) </li></ul>
    8. 12. What really makes a podcast successful? <ul><li>One Question: </li></ul><ul><li>Would you recommend this to a friend or colleague? Rate 0 to 10. </li></ul><ul><li>9-10 Promoters </li></ul><ul><li>7-8 Passive </li></ul><ul><li>0-6 Detractors </li></ul>
    9. 13. Hurdles, but not Obstacles <ul><li>FEAR </li></ul><ul><li>Lack of knowledge of podcasting (educate others) </li></ul><ul><li>Hardware and software </li></ul><ul><li>Getting support at the University </li></ul><ul><li>TIME! </li></ul>You and your new partner Focus on what is possible.

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