Game Changer
How social media is
teaching your
customers to 

demand

a better

gaming
experience.

Volker Hirsch
@vhirsch...
About Me
Co-Founder
!
We develop games and apps across all digital platforms.
!
We are working with top-tier brands, such ...
Casino 1.0
THE WORLD HAS

CHANGED
This is the competition!
... You need to Stand Out
... You need to Stand Out
ERM

NO!
Parameters
Parameters
Mandated + Variable
Rethink
Prizes
Rethink
Winning
Every Game of Tetris…
…Ends like this
The states of Winning…
Transactional Win
Trickshot Win
Session Win
Episodic Win
Educational Win
Social Trickshot Win
http://www.yukaichou.com/
Va r i a b l e
Parameters
Help You

Design
Va r i a b l e
Parameters
=
Compelling

Gameplay
Thank you!
+ 44 78 43 599 678
@ v h ir s c h
v h ir s c h@ bluebec k.c o.uk
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
Mobile & tablet gambling 2013
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Mobile & tablet gambling 2013

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Slides to my talk at the Mobile & Tablet Gambling Summit 2013 in London on 5 November 2013.

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Mobile & tablet gambling 2013

  1. 1. Game Changer How social media is teaching your customers to 
 demand
 a better
 gaming experience. Volker Hirsch @vhirsch Mobile + Tablet Gambling Summit London - 5 November 2013
  2. 2. About Me Co-Founder ! We develop games and apps across all digital platforms. ! We are working with top-tier brands, such as Electronic Arts, Game Duell, American Express, Three, Halfbrick (“Fruit Ninja”, “Jetpack Joyride”) and many more to create cuttingedge games and applications that consumers love and crave.
  3. 3. Casino 1.0
  4. 4. THE WORLD HAS CHANGED
  5. 5. This is the competition!
  6. 6. ... You need to Stand Out
  7. 7. ... You need to Stand Out
  8. 8. ERM NO!
  9. 9. Parameters
  10. 10. Parameters Mandated + Variable
  11. 11. Rethink Prizes
  12. 12. Rethink Winning
  13. 13. Every Game of Tetris…
  14. 14. …Ends like this
  15. 15. The states of Winning…
  16. 16. Transactional Win
  17. 17. Trickshot Win
  18. 18. Session Win
  19. 19. Episodic Win
  20. 20. Educational Win
  21. 21. Social Trickshot Win
  22. 22. http://www.yukaichou.com/
  23. 23. Va r i a b l e Parameters Help You Design
  24. 24. Va r i a b l e Parameters = Compelling Gameplay
  25. 25. Thank you! + 44 78 43 599 678 @ v h ir s c h v h ir s c h@ bluebec k.c o.uk
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