Mobile + Social: Why BlackBerry is Perfect - GDC Europe 2012

Mobile Social: @vhirschWhy BlackBerry is PerfectVolker HirschGlobal Head of Business Development -GamesGDC Europe - 16 Aug 2012

Prelude...

What you think

What you getWhat you get

What you think

What you get Dual-core 1 GHz Cortex A-9, symmetrical multi-processing 1 GHz RAM 1080p HD HDMI out HTML5 Flash Multi-tasking Scoreloop Social Gaming Tons of Engines and Libraries Premium Stereo Sound ...

What you will get... ;-)

What you think

What you get

What you think

What you get

What you think

What you get One f***ing day! Michael Schade, CEO

What you think http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg

What you Get More paid downloads than Android Market. Yankee Research Group 43% more average daily downloads per app than the [Apple] App Store. research2guidance 40% more revenue than Android apps. Vision Mobile 13% of BlackBerry developers make more than $100,000, considerably more than on iOS and Android. Evans Data Corphttp://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg

Big spenders... Average spend on Average spend on paid % have ever made each in-app for app in-app purchase purchase €3.8 42% €4.5 €2.8 35% €3.9 €2.8 36% €3.2

Over 6 million downloads daily.Nearly 30 apps per user.Over 3 billion downloads2nd proﬁtable app store most

Industry-leading reach: AppWorld available in 177 countriesand growing!Carrier Billing with over 40 majorcarriers such as AT&T,Vodafone, Rogers etc andexpanding rapidly!

Games are driving app sales onPlayBook

We are a Communications Company!

We are Social!

Social refers to theinteraction of organisms withother organisms and to theircollective co-existence [...]Source: Wikipedia

Communication!

I amWhite

I amWhiteMale

I amWhiteMaleMiddle-Aged

I amWhiteMaleMiddle-AgedAtheist

I amWhiteMaleMiddle-AgedAtheistGamer

I amWhiteMaleMiddle-AgedAtheistGamerParent

I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone user

I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry user

I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook user

I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMaleMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-AgedAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheistGamerParentiPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamerParentiPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParentiPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone userBlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry userPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry user Jazz fanPlayBook userMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry user Jazz fanPlayBook user EntrepreneurMobile Geek

I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user Traveller (49 countries)BlackBerry user Jazz fanPlayBook user EntrepreneurMobile Geek TEDx Speaker

So why are you still here?

You need context!http://flickr.com/photos/nolifebeforecoffee/124659356/

Social ≠ Social Media...

Social ≠ Social Media...http://gapingvoid.com

Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg

Connected Gaming 2004: CoD3 LAN

Connected Gaming 2012: Casual Draw Something Song Pop

We are Social!

55m+ active users 175m+ usersPowerful social graph Cross-platform (BB10, iOS, Android, Marmalade)Drives usage and uptake by15x on average Proﬁle, leader boards, achievements, challengesSocial discovery, gifting, etc. Cloud storage: save-stateAsynchronous multi-player Virtual currencies & goodsIn-game chat with your (real)friends Modular architectureAPI to integrate into games BlackBerry Game App

Games Take Centre Stage!

Games Take Centre Stage! Deep OS-level integration In-built discovery mechanisms using BBM, Scoreloop, etc. Tight tie-in with AppWorld Cloud storage: play on 1 device, continue on another All the BBM and Scoreloop goodness you are used to Tight tie-in with billing, incl. carrier-billing

Come on board! +44 7795 970 191 @vhirsch vhirsch@rim.com http://vhirsch.com http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg

http://www.blackberryitalia.it	3909
http://vhirsch.com	773
http://mobile.blackberryitalia.it	694
http://n4bb.com	618
http://blackberryitalia.it	493
http://bbvietnam.com	293
http://www.alexanderbosika.com	39
http://abtasty.com	13
https://twitter.com	10
http://jimmwest.tumblr.com	6
http://translate.googleusercontent.com	3
http://www.tumblr.com	3
http://www.bbvietnam.com	1
http://sdpuello93.tumblr.com	1

Mobile + Social: Why BlackBerry is Perfect - GDC Europe 2012

by Volker Hirsch on Aug 20, 2012

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Mobile + Social: Why BlackBerry is Perfect - GDC Europe 2012 Presentation Transcript