Making Money on Android - Droidcon London 2010

In the Wilderness... Making Money on Android Droidcon London, 29 Oct 2010 @vhirsch

http://1.bp.blogspot.com/_GTM_W5mVPTU/TKS5gUU1iRI/AAAAAAAAAL4/tabxGMjzP30/s1600/market-bag-intl4.png

http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg

Not enough? There’s many of them...

In short... http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg

What You Need... http://wallpapers.free-review.net/12_~_daydream_in_solution.htm

Product http://upload.wikimedia.org/wikipedia/commons/9/9c/Red_Porsche_Killer_Kiel2007.jpg

Marketing http://theinspirationroom.com/daily/print/2009/3/Berger_Natural_Finish.jpg

A Curator ? http://dl.lib.brown.edu/curator/curator_large.jpg

V~ N2 http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg Metcalfe’s Law

Enough?

http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg

Hmm... http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg

http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg

Spare the group from scale. Scale alone kills conversations, because conversations require dense two- way conversations. Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003

Hmm... http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg

In the Wilderness... you need Direction. http://www.askabba.com/Ezuz%20roadsign.JPG

Don’t let them Go... http://3.bp.blogspot.com/_E5cSkRNNzuk/TGeNR0r2AoI/AAAAAAAAJoQ/IASRQyytDxw/s1600/NeverLetMeGoStill2.jpg

http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg

You need Context! http://flickr.com/photos/nolifebeforecoffee/124659356/

You need Focus! On your Own Games! http://autotraderblog.files.wordpress.com/2009/01/ford-focus-rs-5.jpg

Give them a Home and Connect Them Mobile Gaming Profile VanessaDots Games connected Achievements 23 Games / 7 Friends / 120 Achievements Platforms: iPad, Android Galaxy S Friends users’ gaming profile works across games and platforms

Social SDK Ga err Sa er nro Aee Pe hes I-G ri Dla t Acl a Tsre m ts Vu Gs Native In-Game SDK connects users and builds engagement with immersive social features

Social Context API . ced t rd s . it a i . ct a p cle . uc aee i . Use activities from games to instil social context

Social Vending Virtual Goods & In-App Item Downloads • virtual goods and in-app item downloads • Fully integrated into the Social Market ecosystem Virtual Currencies • Global currency (akin to Facebook Credits) • Conversion to game-specific currency possible • Ability to use as reward mechanism (e.g. credit, free items, etc) • Ability to use as secondary billing tool Versatile business models & DRM • Unlockable Trial versions (Try-before- you-buy) • Freemium (add premium levels, character packs, etc) • Effective DRM through tie to device ID

Freemium Model

Friction can be good... But not in billing! http://sonnietrotter.com/wp-content/uploads/2009/02/img032.jpg

Billing Solutions  Friction   Carrier Live - Beta

- Create Fanatics. - Provide avenues for passion. - Activate people’s strongest community: their friends! - Keep it in context (in the Game).

Combining Social and Commerce is Important. Because...

74% of all buying decisions are made on a friend’s recommendation Source: Bain Consulting http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg

One last thing: 123,296,966,069,453 The Law of Big Numbers

       Live - Beta - Under Way / Symbian, Windows ME, Blackberry live via Airplay

Thank you! +44 7843 599 678 @vhirsch / @scoreloop volker@scoreloop.com http://vhirsch.com/blog http://scoreloop.com

Making Money on Android - Droidcon London 2010

by Volker Hirsch on Oct 30, 2010

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