15. Spare the group
from scale. Scale
alone kills
conversations,
because
conversations
require dense two-
way conversations.
Clay Shirky, “A Group Is Its Own Worst Enemy”,
Keynote, ETech, Santa Clara 2003
22. users’ gaming profile works across
games and platforms
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S
Give them a Home and
Connect Them
Mobile Gaming Profile
Games
Friends
Achievements
23. Social SDK
Global Leaderboards
Social Network Integration
Achievements
Player Challenges
In-Game Currencies
Downloadable Content
Attachable Data
Transferrable Game States
Virtual Goods
Native In-Game SDK connects
users and builds engagement
with immersive social features
24. Use activities from games to
instil social context
Social Context API
... connected with friends using ...
... invited a friend ...
... created an open challenge in ...
... unlocked an achievement in ...
25. Virtual Currencies
• Global currency (akin to Facebook
Credits)
• Conversion to game-specific currency
possible
• Ability to use as reward mechanism (e.g.
credit, free items, etc)
• Ability to use as secondary billing tool
Virtual Goods & In-App Item Downloads
• virtual goods and in-app item downloads
• Fully integrated into the Social Market ecosystem
Versatile business models & DRM
• Unlockable Trial versions (Try-before-
you-buy)
• Freemium (add premium levels, character
packs, etc)
• Effective DRM through tie to device ID
Social Vending
31. Source: Bain Consulting
74% of all buying decisions are made
on a friend’s recommendation
http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg