Spare the group
from scale. Scale
require dense two-
Clay Shirky, “A Group Is Its Own Worst Enemy”,
Keynote, ETech, Santa Clara 2003
You need Context!
You need Focus!
On your Own Games!
users’ gaming profile works across
games and platforms
23 Games / 7 Friends / 120 Achievements
Platforms: iPad, Android Galaxy S
Give them a Home and
Mobile Gaming Profile
Social Network Integration
Transferrable Game States
Native In-Game SDK connects
users and builds engagement
with immersive social features
Use activities from games to
instil social context
Social Context API
... connected with friends using ...
... invited a friend ...
... created an open challenge in ...
... unlocked an achievement in ...
• Global currency (akin to Facebook
• Conversion to game-specific currency
• Ability to use as reward mechanism (e.g.
credit, free items, etc)
• Ability to use as secondary billing tool
Virtual Goods & In-App Item Downloads
• virtual goods and in-app item downloads
• Fully integrated into the Social Market ecosystem
Versatile business models & DRM
• Unlockable Trial versions (Try-before-
• Freemium (add premium levels, character
• Effective DRM through tie to device ID
- Create Fanatics.
- Provide avenues for
- Activate people’s
- Keep it in context (in the
and Commerce is
Source: Bain Consulting
74% of all buying decisions are made
on a friend’s recommendation
The Law of Big
One last thing:
Live - Beta - Under Way / Symbian,Windows ME, Blackberry live via Airplay