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In the Wilderness...
Making Money on Android
Droidcon London, 29 Oct 2010
@vhirsch
http://1.bp.blogspot.com/_GTM_W5mVPTU/TKS5gUU1iRI/AAAAAAAAAL4/tabxGMjzP30/s1600/market-bag-intl4.png
http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg
Not enough? There’s many of them...
http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
In short...
http://wallpapers.free-review.net/12_~_daydream_in_solution.htm
What You Need...
http://upload.wikimedia.org/wikipedia/commons/9/9c/Red_Porsche_Killer_Kiel2007.jpg
Product
http://theinspirationroom.com/daily/print/2009/3/Berger_Natural_Finish.jpg
Marketing
http://dl.lib.brown.edu/curator/curator_large.jpg
A Curator ?
http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg
Metcalfe’s Law
V N2~
Enough?
http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg
http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
Hmm...
http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg
Spare the group
from scale. Scale
alone kills
conversations,
because
conversations
require dense two-
way conversations.
Clay Shirky, “A Group Is Its Own Worst Enemy”,
Keynote, ETech, Santa Clara 2003
http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
Hmm...
http://www.askabba.com/Ezuz%20roadsign.JPG
In the Wilderness...
you need Direction.
Don’t let them Go...
http://3.bp.blogspot.com/_E5cSkRNNzuk/TGeNR0r2AoI/AAAAAAAAJoQ/IASRQyytDxw/s1600/NeverLetMeGoStill2.jpg
http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg
You need Context!
http://flickr.com/photos/nolifebeforecoffee/124659356/
http://autotraderblog.files.wordpress.com/2009/01/ford-focus-rs-5.jpg
You need Focus!
On your Own Games!
users’ gaming profile works across
games and platforms
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S
Give them a Home and
Connect Them
Mobile Gaming Profile
Games
Friends
Achievements
Social SDK
Global Leaderboards
Social Network Integration
Achievements
Player Challenges
In-Game Currencies
Downloadable Content
Attachable Data
Transferrable Game States
Virtual Goods
Native In-Game SDK connects
users and builds engagement
with immersive social features
Use activities from games to
instil social context
Social Context API
... connected with friends using ...
... invited a friend ...
... created an open challenge in ...
... unlocked an achievement in ...
Virtual Currencies
• Global currency (akin to Facebook
Credits)
• Conversion to game-specific currency
possible
• Ability to use as reward mechanism (e.g.
credit, free items, etc)
• Ability to use as secondary billing tool
Virtual Goods & In-App Item Downloads
• virtual goods and in-app item downloads
• Fully integrated into the Social Market ecosystem
Versatile business models & DRM
• Unlockable Trial versions (Try-before-
you-buy)
• Freemium (add premium levels, character
packs, etc)
• Effective DRM through tie to device ID
Social Vending
Freemium Model
http://sonnietrotter.com/wp-content/uploads/2009/02/img032.jpg
Friction can
be good...
But not in billing!
Billing Solutions
Carrier
Friction



Live - Beta
- Create Fanatics.
- Provide avenues for
passion.
- Activate people’s
strongest community:
their friends!
- Keep it in context (in the
Game).
Combining Social
and Commerce is
Important.
Because...
Source: Bain Consulting
74% of all buying decisions are made
on a friend’s recommendation
http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg
123,296,966,069,453
The Law of Big
Numbers
One last thing:

Live - Beta - Under Way / Symbian,Windows ME, Blackberry live via Airplay


 

@vhirsch / @scoreloop
http://vhirsch.com/blog
volker@scoreloop.com
+44 7843 599 678
http://scoreloop.com
Thank you!

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