My slides to my talk at the Lexis Nexis International Interactive Entertainment Law event on 30 Oct 2012 in London

1. (Not) One to Rule Them All
A look into the future (or: Is today tomorrow already?)
International Interactive Entertainment Law
London, 30 Oct 2012
@vhirsch

2. Hi, my name is Volker...
- BlackBerry: Global Head of Business Development - Games
- Scoreloop: Chief Strategy Officer & General Counsel
- Connect2Media: Co-Founder, EVP Corporate Development & General Counsel
- Mforma: VP Corporate & Legal Affairs
- iWorld Group: Head of iSmartMoney & General Counsel
- Luther & Partner: Private Practice
- Deringer Tessin Herrmann & Sedemund (now: Freshfields): Private Practice
- Fellow of the Royal Society of Arts
- Governor of the Fallibroome Academy
- Co-Founder of TEDx Youth @ Manchester, Mobile Monday Manchester, ...
VIEWS ARE ENTIRELY MY OWN!

3. How it was...

4. http://www.labourmobility.com/wp-content/uploads/2012/02/handshake.jpg

5. Then came Digital...

6. Viral Growth
http://compmed.com/wp-content/uploads/2009/07/hiv-budding-color1.jpg?w=300

7. Many hands to shake...
http://www.st-gabriel.org/images/faith_sacramental/confirmation/many%20hands.gif

8. - Mobile Social Gaming Platform
- Profile, leader boards, achievements, challenges
- Cloud storage: save-state
- Virtual currencies & goods
- Cross-platform (BlackBerry 10, iOS, Android, Marmalade)
- 210m+ users across 120+ countries
- 3,000+ game developers using it. Strategic partnerships
with telcos, large publishers, brands & OEMs
- 50 employees, 1 (part-time) lawyer

9. Heart Attack?
http://healthfully.org/sitebuildercontent/sitebuilderpictures/coronary-vesels.jpg

10. Risk Mitigation
- Standard developer licenses
- Standard usage terms
- Click-wrap agreements (for SDK)
- Contract management processes
- Risk profiling
- Country
segmentation
- ...

11. Is that all?
Will it stand up?
Does it really solve our issues?
Does it solve our real issues?
http://gapingvoid.com

13. 82,764,913 unique visitors
>1,000,000,000 page loads
50,000,000 daily visitors
4% of global Internet traffic
180,000,000 registered members
25 petabyte storage (= 25,000 terabyte)

14. 13 (nearly 14) 17
Facebook, BBM Facebook, Twitter, Tumblr, WordPress
PC, BlackBerry, iPod Mac, Android, iPod
Code: none (yet) Code: JS, C++, C#
Music via YouTube & Spotify Spends £40+/month on music
- They know the bargain.
- Too much friction? They will leave!
- They will call it out (remember #StopSOPA).
- They only care for cookies in chocolate form!

15. The cat is out of the bag...

16. New Rules Required...

17. People
Centric
Design should Design
not dominate
things. Not
dominate
people. It
should
help
people.
Dieter Rams
Photo: Abisag Tullmann

18. Transparency
http://fc04.deviantart.net/fs70/f/2012/212/b/d/transparency_by_kameolynn-d59bn22.jpg

19. What do we really need?
... besides the severability clause ...
http://wlppr.com/wallpapers/2010/12/23/Minimalism_superhero.1440x900.jpg

20. New Tools?
- Simplify terms.
- Design services rather than try to
bullet-proof (if it blows up, it will always
be a business decision anyway).
- Adapt concepts (e.g. privacy as a
currency ).
- Do not try to shoe-horn old templates
into new behavioural patterns!

21. Thank you!
+44 7843 599 678
@vhirsch
me@vhirsch.com
http://vhirsch.com