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International Interactive Entertainment Law

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My slides to my talk at the Lexis Nexis International Interactive Entertainment Law event on 30 Oct 2012 in London

My slides to my talk at the Lexis Nexis International Interactive Entertainment Law event on 30 Oct 2012 in London


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  • 1. (Not) One to Rule Them AllA look into the future (or: Is today tomorrow already?) International Interactive Entertainment Law London, 30 Oct 2012 @vhirsch
  • 2. Hi, my name is Volker...- BlackBerry: Global Head of Business Development - Games- Scoreloop: Chief Strategy Officer & General Counsel- Connect2Media: Co-Founder, EVP Corporate Development & General Counsel- Mforma: VP Corporate & Legal Affairs- iWorld Group: Head of iSmartMoney & General Counsel- Luther & Partner: Private Practice- Deringer Tessin Herrmann & Sedemund (now: Freshfields): Private Practice- Fellow of the Royal Society of Arts- Governor of the Fallibroome Academy- Co-Founder of TEDx Youth @ Manchester, Mobile Monday Manchester, ... VIEWS ARE ENTIRELY MY OWN!
  • 3. How it was...
  • 4. http://www.labourmobility.com/wp-content/uploads/2012/02/handshake.jpg
  • 5. Then came Digital...
  • 6. Viral Growthhttp://compmed.com/wp-content/uploads/2009/07/hiv-budding-color1.jpg?w=300
  • 7. Many hands to shake...http://www.st-gabriel.org/images/faith_sacramental/confirmation/many%20hands.gif
  • 8. - Mobile Social Gaming Platform - Profile, leader boards, achievements, challenges - Cloud storage: save-state - Virtual currencies & goods - Cross-platform (BlackBerry 10, iOS, Android, Marmalade)- 210m+ users across 120+ countries- 3,000+ game developers using it. Strategic partnerships with telcos, large publishers, brands & OEMs- 50 employees, 1 (part-time) lawyer
  • 9. Heart Attack?http://healthfully.org/sitebuildercontent/sitebuilderpictures/coronary-vesels.jpg
  • 10. Risk Mitigation- Standard developer licenses- Standard usage terms- Click-wrap agreements (for SDK)- Contract management processes- Risk profiling- Country segmentation- ...
  • 11. Is that all? Will it stand up?Does it really solve our issues? Does it solve our real issues? http://gapingvoid.com
  • 12. 82,764,913 unique visitors>1,000,000,000 page loads50,000,000 daily visitors4% of global Internet traffic180,000,000 registered members25 petabyte storage (= 25,000 terabyte)
  • 13. 13 (nearly 14) 17Facebook, BBM Facebook, Twitter, Tumblr, WordPressPC, BlackBerry, iPod Mac, Android, iPodCode: none (yet) Code: JS, C++, C#Music via YouTube & Spotify Spends £40+/month on music- They know the bargain.- Too much friction? They will leave!- They will call it out (remember #StopSOPA).- They only care for cookies in chocolate form!
  • 14. The cat is out of the bag...
  • 15. New Rules Required...
  • 16. People Centric Design should Design not dominate things. Not dominate people. It should help people. Dieter RamsPhoto: Abisag Tullmann
  • 17. Transparencyhttp://fc04.deviantart.net/fs70/f/2012/212/b/d/transparency_by_kameolynn-d59bn22.jpg
  • 18. What do we really need? ... besides the severability clause ...http://wlppr.com/wallpapers/2010/12/23/Minimalism_superhero.1440x900.jpg
  • 19. New Tools?- Simplify terms.- Design services rather than try to bullet-proof (if it blows up, it will always be a business decision anyway).- Adapt concepts (e.g. privacy as a currency ).- Do not try to shoe-horn old templates into new behavioural patterns!
  • 20. Thank you! +44 7843 599 678 @vhirsch me@vhirsch.com http://vhirsch.com