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The slides to my talk on "Social Gaming" at GDC 2012 in San Francisco

The slides to my talk on "Social Gaming" at GDC 2012 in San Francisco

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GDC12: Social Gaming GDC12: Social Gaming Presentation Transcript

  • Social Gaming with Scoreloop & BBMVolker Hirsch (@vhirsch)Director, Global Head of Business Development Games
  • 1. Social Games2. What is Social?3. Value Propositions4. Scoreloop & BBM
  • Metric-driven design
  • Sources & Sinks $$ $http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpghttp://en.wikipedia.org/wiki/File:Fountain_by_slonecker.jpg http://upload.wikimedia.org/wikipedia/en/4/46/Storm_Drain_Dryden.JPG
  • Social?http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpg
  • Social Games Seem Not So Social...
  • Coercion is Evil ...http://www.theargonath.cc/characters/saruman/pictures/saruman2.jpg
  • Or do you want to be him?Courtesy of the US Department of Justice
  • What is Social?
  • Social refers to theinteraction of organisms withother organisms and to theircollective co-existence [...]Source: Wikipedia
  • http://commons.wikimedia.org/wiki/File:Bhgs_crowd.jpg
  • I amWhite (good) skierMale (poor) golferMiddle-Aged Book loverAtheist School GovernorGamer EuropeanParent LiberaliPhone user TravellerBlackBerry user Jazz fanPlayBook user EntrepreneurMobile Geek TEDx Speaker
  • So why are you still here?
  • You need context!http://flickr.com/photos/nolifebeforecoffee/124659356/
  • Object-Centered Sociality Jyri Engeström Founder, Jaiku & Ditto Prof Dr Karin Knorr-Cetina, Sociologisthttps://svn-create.freedesktop.osuosl.org/public/create/docs/logo/images/light_bulb_off3.jpg
  • ObjectSocial is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
  • Make sure you’re relevanthttp://gapingvoid.com
  • ?http://www.revivevending.co.uk/blog/wp-content/uploads/2010/07/vending-machines.jpg
  • Quid Pro Quo The exchange of valuable consideration [...] required for the formation of a valid contract between individuals. This requirement of mutual consideration, or the exchange of something of value, indicates the sincerity of the parties intent to adhere to the contract between them.http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • Human Value Drivers: SexHope MoneyBelongingFeeling ImportantSecurityGetting more out of Life
  • Social changes value perceptionhttp://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • Experience Economy Orchestrate memorable events for users.That memory itself becomes the product. B Joseph Pine II & James H Gilmore, “The Experience Economy” (1999)http://the4thstage.com/wp-content/uploads/2008/05/prod-development-ux-team-plan-2008pptx1.jpg
  • Q: What is the essence of your game?http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • Quid Pro Quo The exchange of valuable consideration [...] required for the formation of a valid contract between individuals. This requirement of mutual consideration, or the exchange of something of value, indicates the sincerity of the parties intent to adhere to the contract between them.http://legal-dictionary.thefreedictionary.com/quid+pro+quo
  • Got that?
  • OverviewScoreloop powers mobile social gaming across platforms 125m+ registered users
  • For all Games From big-brand blockbusters to indie hits. From hard-core to super-casual. All mechanics, all designs...
  • Approach Discover Engage MonetizeIncrease installed Increase user Increasebase activity revenues Analyze Optimize game mechanics and revenues
  • Discover Social Network PublishingFriend Finding • Unified posting of stories (high scores, unlocked• One-touch scanning of address book, and social achievements, player challenges) to integrated networks social networks• Integrated with Facebook and Twitter • Augmented messaging with pictures and links• Friends-only views for leader-boards • Story modification process from default to• Friend invitations (with rewards like coins) publisher to player• Friending via leader-boards or after a Player • Automated story posting based on game-specific Challenge events (eg. achievements) • Server-to-server communication allows for story posting in native game dialogs Localization • Designed for localization to speak to users natively • Localize key aspects from in-game Cross-Promotions / Friend functionality to email campaigns and Recommendations push notifications • Cross-promotions as friend recommendations • Various message streams for recommendations from news feed to activity lists • Message streams can be fed by customizable server messages or news
  • Engage (1) LeaderboardsOnline Profiles • Global leaderboards contain each players’ best• User profiles storing all Scoreloop related scores information from scores to coin balance to friends, • Geo-aware scores with player location recognition games played and avatars • Custom ‘Smart Lists’ to filter the global• Skill comparison based on game-independent leaderboard (eg. 24h, country, user demographics) algorithms to automatically render a winning • Optional game-specific information in addition to probability and identify other players with like skills scores• No user data required to sign up. Requirements • Live score comparisons to show progress (like email) are optional. compared to others while playing the game • Support for • levels and modes • major/minor scores • ascending/descending scores Achievements • Custom achievements with custom unlocking mechanisms • Unlocking achievements can be linked with virtual goods and currencies • Achievements comparisons are publishable stories on social networks
  • Engage (2)Push Notifications (iPhone only) & Player ChallengesCustom Emails • Asynchronous between any user• Automated notifications for (wherever users are shown) or challenge events asynchronously with skill matching• App Icon badge to alert of awaiting algorithm direct challenges • Challenge history to track success • Ghost challenges shows contestant’s progress in same game instance • Direct messages turn challenges into a type of communication Location Awareness • Scores, challenges, etc. can be associated with explicit GPS data (from OS) or implicit IP resolved location data. • Location data can be used to access specific downloadable content from the server. Eg. background images, themes or complete game levels can all depend on where the user is located.
  • MonetizeVirtual Goods/Services & Downloadable Virtual CurrenciesContent • Purchasable through platform dependent• Virtual goods are hosted through payment options Scoreloop’s servers • Internal accounts system tracks all sources and• Virtual goods are versioned. SDK capable sinks as transactions of downloading new versions upon • Unlimited number of currencies version checks. • Dual currency: Custom credit events in• “Feels-like-local”: SDK takes care of gameplay (eg achievements) and/or monetary connection problems and provides access • Can be associated to virtual goods to data as if it was local • Custom currency scope (one game, multiple• Caching mechanisms to store data locally games, all publisher, global)• Virtual goods/services can be purchased • Currency exchange between games as cross with virtual currency or through direct promotion tool payments Competitive Currencies • Currencies can be associated with challenges to let users earn currencies by playing against Piracy Prevention their friends and other users • Use server checks to • Winner of Player Challenges takes the prevent illegal use of currency placed on the Challenge less a rake the game to fight inflation
  • Attachable Features Feature A + Feature B = Feature C e.g. Virtual Good + User = Gifting Virtual Currency + Challenges = Skill gaming Challenges + Virtual Goods = Themed challenges Achievements + Virtual Currencies = Activity driven currency Scores + Game State = Tag team gaming Invitation + Virtual Currencies = Invitation rewards etc …
  • BBM55m active users. Powerful social graph.Drives usage and uptake by 15x on average.Social discovery, asynchronous multi-player, chat with your friends.API to integrate into games.
  • Thank you! +44 7795 970 191 @vhirsch vhirsch@rim.com http://vhirsch.com