475,000,000 circulation of newspapers 825,000,000
registered cars 1,700,000,000 Internet users (PC, Mobile, Web Cafe) 1,800,000,000 unique credit card holders 2,250,000,000 tooth brushes in use 4,000,000,000 FM Radios 4,600,000,000 mobile phone subscriptions http://upload.wikimedia.org/wikipedia/commons/8/85/Numbers_grid_in_NY.jpg various sources
Object Let’s recap: Social is
interaction in context http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
It’s about Engagement - People
Interact by nature. - Fans can be Fanatics! - An app and the environment in which it is set matters to its fans. Apps are powerful social objects http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg
What - Create Fanatics. -
Provide avenues for people’s passion. - Incorporate people’s strongest community: their friends! - Keep it in context, i.e. in the app.
How - High-Scores (Reward) but
make them customizable (Relevant). - Connect to the community (Avenues of Passion). - Person-to-Person Challenges & (Playful contextual interaction). - Awards / Rewards (Fanatics). - In-app transactions & Virtual Currencies (Contextual Monetization).
74% of all buying decisions
are made on a friend’s recommendation Source: Bain Consulting http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg
Monetize Downloadable content and in-app
currencies drive additional revenue streams Engage Increase revenues challenges and achievements engage users and Discover let them share their app Cross-promotions, experience. Friend Finding, and Social Network Increase user Integration let activity people connect to each other and get the word out. Increase installed base