Conquering new spaces 20101110

Conquering New Spaces Bringing Social to Mobile Social gaming Summit London - 11 November 2010 Volker Hirsch (@vhirsch) http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg

We Ey?

475,000,000 Daily circulation of newspapers 825,000,000 Registered cars 1,800,000,000 Internet users (PC, Mobile, Web Cafe) 1,800,000,000 Unique credit card holders 2,250,000,000 Tooth brushes in use 4,000,000,000 FM Radios 4,684,004,985 Mobile phone subscriptions h:/ l.ii r ie/m/ 5 ms_g_i_N p vo sc

Internet Mobile 27% 20% 73% 80% Internet Mobile No Internet No Mobile

Mobile is BIG

• 91% of people have their mobile within arm’s reach 24/7. Morgan Stanley 2007 • 60% of married people will not share their mobile with their spouse! Wired Magazine 2006 • It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone. Unisys Survey • 10% of under-25 year-olds find it OK to text whilst having sex. Retrevo Gadgetology Report, 2010

Mobile is PERSONAL

But...

Mobile is also COMPLEX...

A lot of platforms...

... and even more channels...

The $ Dilemma (carrier model) after overheads after production after porting & QA after License after distributor after carrier after VAT total

... and now, the app store... (phew) http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg

But again: many of them...

T Doy la

In short... http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg

V ~N2 Metcalfe’s Law

Spare the group from scale. Scale alone kills conversations, because conversations require dense two- way conversations. Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003

http://gapingvoidgallery.com

Fast Growth http://www.el-buskador.com/galeria/data/media/47/Wallpapers_Sports_Miller_Lite_Top_Fuel_Dragster.jpg

Multi-Layered Fragmentation Operating Systems Handsets Billing Distribution http://3.bp.blogspot.com/_TZ4zYEBSw1I/TIPM2xgeEqI/AAAAAAAANSo/_xex5uvPZ7k/s1600/graphene_layers.jpg

http://www.theasiandiet.com/images/Yin_Yang.gif

How do you Bridge this? http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg

http://www.foldingbikehut.co.uk/images/Toolbox%20Travel.jpg

VanessaDots connected 23 Games / 7 Friends / 120 Achievements Platforms: iPad, Android Galaxy S the leading social gaming platform across mobile devices 25

Focus Mobile Gaming Profile VanessaDots connected Games Achievements 23 Games / 7 Friends / 120 Achievements Platforms: iPad, Android Galaxy S Friends We enable users with a gaming profile they can use across games and platforms 26

Coverage • Consoles • TVs •Web 27

Product + Social Features Activity Stream In-Game SDK API / Server Cloud 28

Social Features In-Game SDK Global Leaderboards Social Network Integration Achievements Player Challenges In-Game Currencies Downloadable Content Attachable Data Virtual Goods Native In-Game SDKs connect users and build engagement with immersive social features 29

Activity Stream API / Server Cloud . ced t rd s . it a e fn . . ct a p cle . uc aee i . Our API allows activities from within games to be used for improving App Stores with social context 30

Also: inside games Keep People in context 31

One last thing: 123,296,966,069,453 The Law of Big Numbers

Thank you! +44 7843 599 678 @vhirsch / @scoreloop volker@scoreloop.com http://vhirsch.com/blog http://scoreloop.com

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Conquering new spaces 20101110

by Volker Hirsch on Nov 12, 2010

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Conquering new spaces 20101110 — Presentation Transcript