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BlackBerry 10 Rises

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The slides to my talk held at Casual Connect Europe in Hamburg on 14 Feb 2013.

The slides to my talk held at Casual Connect Europe in Hamburg on 14 Feb 2013.

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  • especially enjoyed the slide showing the sheep on the welsh countryside Herr Volker! Nice presentation. Can we tie up some time at MWC to have a catch up?
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  • 1. How will users find you? BlackBerry 10 rises Casual Connect Europe, Hamburg - 14 Feb 2012http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpgPhoto: (c) Octavio Aburto @vhirsch
  • 2. 30 January 2013http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg
  • 3. http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg
  • 4. It’s s*** hot !http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg
  • 5. What’s in it? - C++, Webkit, Adobe Air, etc, etc - BlackBerry Flow - BlackBerry Balance - BlackBerry Timeshift Camera - Engines & tools galorehttp://www.wallchan.com/images/sandbox/64591-cogs.png
  • 6. Speaking of tools... PRO Commercial release: Spring 2013http://www.wallchan.com/images/sandbox/64591-cogs.png
  • 7. Developers’ nightmares No OS or Hardware Power ✓ No Ease (complicated dev) ✓ No Discovery No Retention No Moneyhttp://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg
  • 8. Interlude...
  • 9. Create Dreams!osall/ushistory/topics/March%20on%20Washington%202.jpg
  • 10. Create excitement! “Unless you have a game that is inherently fun to play, you won’t have a game that’s engaging and you won’t have these players playing for months & months & months. And if you don’t have that, then it doesn’t really matter what the monetization per user is.” Ilkka Paananen, Super Cellhttp://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg
  • 11. Create Context!Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
  • 12. Not this! One more Farmville invite... I dare you! I double-dare you! http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg
  • 13. Hit it out of the park!!!http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg
  • 14. 1. How will users find you?Photo: (c) Octavio Aburto
  • 15. BlackBerryWorld
  • 16. Games AppScoreloop-powered- Peer-to-Peer Challenges- Achievement System- Leader Boards- Save State, etc.Anchored on Home ScreenAdditional Discovery routes
  • 17. 2. How do you keep your users?http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg
  • 18. BBM80m+ UsersAchieve up to 15x UptakeIn-game via API, supporting:- Gifting- Asynchronous multi-player- In-game chat- Increase visibility: status updates, etc.
  • 19. ScoreloopMulti-platform SDK- BlackBerry 10, Android, iOS- Achievement- Peer-to-peer challenges- Leader Boards- Save State, etc.265m users and counting...
  • 20. Remember ... Create excitement! ...No tool can make ahttp://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg rubbish game great!
  • 21. 3. Show me...http://www.flickr.com/photos/9731367@N02/6988272680/
  • 22. Ecosystem - Carrier billing on 85+ carriers - PayPal & credit card - IAP, subscriptions - Marketing opportunities - 70,000 apps at launch 35% gameshttp://lipstrips.files.wordpress.com/2012/11/manta.jpg
  • 23. Time to join those guys... ... And thats why birds do it, bees do it Even educated fleas do it Lets do it, ... Cole Porterhttp://lipstrips.files.wordpress.com/2012/11/manta.jpg
  • 24. Thank you! +44 7795 970 191 @vhirsch vhirsch@rim.com http://developer.blackberry.com

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