Brands on Mobile
1. Mobile E-Commerce Conference - The Apps Summit 2010
                  4/5 May 2010 - Wiesbaden




   ...
Why Brands Need to be on
Mobile

•   Eric Schmitt (Google): Mobile, Mobile, Mobile
•   Mobile is the next big thing!!!
•  ...
http://upload.wikimedia.org/wikipedia/commons/9/97/Skip_containing_rubbish_16s06.jpg
http://upload.wikimedia.org/wikipedia/commons/9/97/Skip_containing_rubbish_16s06.jpg
http://www.adrants.com/images/social_graph.png
74% of all buying decisions are made
  on a friend’s recommendation
                                                      ...
http://www.ikecoalition.org/Mercury/happy%20face.jpg
{
http://www.ikecoalition.org/Mercury/happy%20face.jpg
Add value here

                                               Context


        Expand the context;
        Build the eco...
Caveat Emptor!
http://www.aub.edu.lb/sao/sports/chsc/CHSC_Current_Events/PublishingImages/sad_face.jpg
Ch. Ch. Ch. Changes...




http://djbezzi.files.wordpress.com/2010/01/thin-white-duke-david-bowie.jpg
The Old Ways...




http://www.ruralmarketingservices.com/images/marketing_road_sign.jpg
... Don’t work anymore...



                                                                    ... as well as they
     ...
X
  X
X X
Changing
                   Communication
                     Patterns



http://fc06.deviantart.com/fs42/i/2009/106/d/3/...
Engagement


    -      When addressed playfully, people
           Interact by nature.

    -      Interaction creates Fa...
http://katnip.files.wordpress.com/2009/08/loren_mansfield.jpg
And it can be done!
66% Increase in usage of staircase.




http://touch.schematic.com/wp-content/uploads/2009/12/piano-staircase.jpg
100 People used this in 1 evening. 2 people used the
               “normal” recycling bin during the same time.




http:...
http://www.zurb.com/blog_uploads/0000/0206/ford_fusion_dashboard.jpg
Challenges & Recommendations

 Achievements & Rewards

 “High-Scores”

 Competitions & Contests

 Virtual Currencies
 -   ...
Thank you!



       +44 7843 599 678

       @vhirsch

       volker@scoreloop.com

       http://vhirsch.com/blog

     ...
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
1. Mobile E-Commerce Conference - The Apps Summit 2010
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1. Mobile E-Commerce Conference - The Apps Summit 2010

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My talk delivered at the 1st Mobile E-Commerce Conference - 1st Apps Summit (Wiesbaden, Germany - 4/5 May 2010)

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1. Mobile E-Commerce Conference - The Apps Summit 2010

  1. 1. Brands on Mobile 1. Mobile E-Commerce Conference - The Apps Summit 2010 4/5 May 2010 - Wiesbaden Volker Hirsch (@vhirsch)
  2. 2. Why Brands Need to be on Mobile • Eric Schmitt (Google): Mobile, Mobile, Mobile • Mobile is the next big thing!!! • Mobile is where brands can capture the consumer • Mobile offers unprecedented opportunities to gather user data • Mobile is a must-own category • Mobile provides more user data than any other medium • Mobile allows brands to completely own the consumer • Mobile provides gateways to monetize Consumer behaviour • Mobile reduces cost-per-sale by 97% (GTI) • Mobile lets people book travel and hotels • Mobile is cool! • Mobile means money!!!
  3. 3. http://upload.wikimedia.org/wikipedia/commons/9/97/Skip_containing_rubbish_16s06.jpg
  4. 4. http://upload.wikimedia.org/wikipedia/commons/9/97/Skip_containing_rubbish_16s06.jpg
  5. 5. http://www.adrants.com/images/social_graph.png
  6. 6. 74% of all buying decisions are made on a friend’s recommendation Source: Bain Consulting http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg
  7. 7. http://www.ikecoalition.org/Mercury/happy%20face.jpg
  8. 8. {
  9. 9. http://www.ikecoalition.org/Mercury/happy%20face.jpg
  10. 10. Add value here Context Expand the context; Build the ecosystem Add value here Context Brand Brand Product Product Source: Vivaldi Partners
  11. 11. Caveat Emptor!
  12. 12. http://www.aub.edu.lb/sao/sports/chsc/CHSC_Current_Events/PublishingImages/sad_face.jpg
  13. 13. Ch. Ch. Ch. Changes... http://djbezzi.files.wordpress.com/2010/01/thin-white-duke-david-bowie.jpg
  14. 14. The Old Ways... http://www.ruralmarketingservices.com/images/marketing_road_sign.jpg
  15. 15. ... Don’t work anymore... ... as well as they used to http://blog.parkinganytime.com/wp-content/uploads/2008/02/dscn1635.JPG
  16. 16. X X X X
  17. 17. Changing Communication Patterns http://fc06.deviantart.com/fs42/i/2009/106/d/3/Monochrome_Geometric_Patterns_by_MartinIsaac.jpg
  18. 18. Engagement - When addressed playfully, people Interact by nature. - Interaction creates Fanatics! - The environment in which an app is set can lever this. Turn apps into powerful social objects http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg
  19. 19. http://katnip.files.wordpress.com/2009/08/loren_mansfield.jpg
  20. 20. And it can be done!
  21. 21. 66% Increase in usage of staircase. http://touch.schematic.com/wp-content/uploads/2009/12/piano-staircase.jpg
  22. 22. 100 People used this in 1 evening. 2 people used the “normal” recycling bin during the same time. http://www.niot.net/blog-images/fun-theory-part-3-vws-bottle-bank-arcade-finds-plenty-video.jpg
  23. 23. http://www.zurb.com/blog_uploads/0000/0206/ford_fusion_dashboard.jpg
  24. 24. Challenges & Recommendations Achievements & Rewards “High-Scores” Competitions & Contests Virtual Currencies - In-App Item Downloads (virtual merchandise) - in-App purchasing - loyalty programs, real-life Merchandise http://alsset.com/images/davinci_toothed_gears_original.jpg
  25. 25. Thank you! +44 7843 599 678 @vhirsch volker@scoreloop.com http://vhirsch.com/blog http://scoreloop.com
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