1. Mobile E-Commerce Conference - The Apps Summit 2010

Brands on Mobile 1. Mobile E-Commerce Conference - The Apps Summit 2010 4/5 May 2010 - Wiesbaden Volker Hirsch (@vhirsch)

Why Brands Need to be on Mobile • Eric Schmitt (Google): Mobile, Mobile, Mobile • Mobile is the next big thing!!! • Mobile is where brands can capture the consumer • Mobile offers unprecedented opportunities to gather user data • Mobile is a must-own category • Mobile provides more user data than any other medium • Mobile allows brands to completely own the consumer • Mobile provides gateways to monetize Consumer behaviour • Mobile reduces cost-per-sale by 97% (GTI) • Mobile lets people book travel and hotels • Mobile is cool! • Mobile means money!!!

http://upload.wikimedia.org/wikipedia/commons/9/97/Skip_containing_rubbish_16s06.jpg

http://www.adrants.com/images/social_graph.png

74% of all buying decisions are made on a friend’s recommendation Source: Bain Consulting http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg

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Add value here Context Expand the context; Build the ecosystem Add value here Context Brand Brand Product Product Source: Vivaldi Partners

Caveat Emptor!

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Ch. Ch. Ch. Changes... http://djbezzi.files.wordpress.com/2010/01/thin-white-duke-david-bowie.jpg

The Old Ways... http://www.ruralmarketingservices.com/images/marketing_road_sign.jpg

... Don’t work anymore... ... as well as they used to http://blog.parkinganytime.com/wp-content/uploads/2008/02/dscn1635.JPG

X X X X

Changing Communication Patterns http://fc06.deviantart.com/fs42/i/2009/106/d/3/Monochrome_Geometric_Patterns_by_MartinIsaac.jpg

Engagement - When addressed playfully, people Interact by nature. - Interaction creates Fanatics! - The environment in which an app is set can lever this. Turn apps into powerful social objects http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg

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And it can be done!

66% Increase in usage of staircase. http://touch.schematic.com/wp-content/uploads/2009/12/piano-staircase.jpg

100 People used this in 1 evening. 2 people used the “normal” recycling bin during the same time. http://www.niot.net/blog-images/fun-theory-part-3-vws-bottle-bank-arcade-finds-plenty-video.jpg

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Challenges & Recommendations Achievements & Rewards “High-Scores” Competitions & Contests Virtual Currencies - In-App Item Downloads (virtual merchandise) - in-App purchasing - loyalty programs, real-life Merchandise http://alsset.com/images/davinci_toothed_gears_original.jpg

Thank you! +44 7843 599 678 @vhirsch volker@scoreloop.com http://vhirsch.com/blog http://scoreloop.com

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1. Mobile E-Commerce Conference - The Apps Summit 2010

by Volker Hirsch on May 05, 2010

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1. Mobile E-Commerce Conference - The Apps Summit 2010 — Presentation Transcript