So.Lo.Mo.

Familiar? Aware?
By: Hiro Oshikawa

by.: Hiro Oshikawa
Social?

The platform you used to promote your message
and engage with your target audience or market.
Local?

The area of concentration or relevant proximity.
PHYSICAL or ONLINE
Mobile?
The MEDIUM of connection between your brand and its
prospects and customers
SoLoMo
An opportunity to microtarget prospects and consumers
wherever, whenever, with
contextually relevant content,
info...
Implications/Effects to E-Commerce?
Implications/Effects to E-Commerce?
Everything can be reached, bought, checked, learned, Made,
etc. with a click.
Computer based and ran businesses
Computer based and ran businesses
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So lomo

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  • Slide 1 - Title
    Slide 2 - Social
    Slide 3 - Local
    Slide 4 - Mobile
    Slide 5 - SoLoMo
    Slides 6-7 - Implications/Effects to E-Commerce
    Slides 8-9 - Trends in the Next Two Years
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So lomo

  1. 1. So.Lo.Mo. Familiar? Aware? By: Hiro Oshikawa by.: Hiro Oshikawa
  2. 2. Social? The platform you used to promote your message and engage with your target audience or market.
  3. 3. Local? The area of concentration or relevant proximity. PHYSICAL or ONLINE
  4. 4. Mobile? The MEDIUM of connection between your brand and its prospects and customers
  5. 5. SoLoMo An opportunity to microtarget prospects and consumers wherever, whenever, with contextually relevant content, information or promotion that is also designed to be shared on social media.
  6. 6. Implications/Effects to E-Commerce?
  7. 7. Implications/Effects to E-Commerce?
  8. 8. Everything can be reached, bought, checked, learned, Made, etc. with a click.
  9. 9. Computer based and ran businesses
  10. 10. Computer based and ran businesses
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