Outline• Amazon.com History• Amazon.com Basics• Amazon Technology• Amazon E-commerseSubsidiary company called Amazon Service• Amazon customer tracking
Amazon.com History• In 1995, Amazon.com sold its first book, whichshipped from Jeff Bezos garage in Seattle.• In 2006, Amazon.com sells a lot more thanbooks and has sites serving seven countries,with 21 fulfillment centers around the globetotaling more than 9 million square feet ofwarehouse space.
Amazon.com Basics• Amazon.com sells lots and lots of stuff.• Besides its tremendous product range,Amazon makes every possible attempt tocustomize the buyer experience.
Amazon Technology• The massive technology core that keepsAmazon running is entirely Linux-based.• The data warehouse is roughly divided intothree functions. query, historical dataand ETL.• This site is using SSL protocol with Netscapesecure commerce server for safe dealing.
Amazon E-commerce• Both retailers and individual sellers utilize theAmazon.com platform to sell goods.• Amazon Marketplace, zShop and Auctionfor Small sellers of used and new goods• Amazon Advantage is a place where peoplecan sell new books, music and movies directlyfrom the Amazon warehouse instead of fromtheir home or store.
Subsidiary company called AmazonService• Through Amazon Services, Amazon sells itssales platform, providing complete Amazon e-commerce packages to companies looking toestablish or revamp their e-commercebusiness.• Amazon sets up complete Web sites andtechnology backbones for other e-commercecompanies using Amazon software andtechnology..
Amazon customer tracking• Amazon has customer tracking system.• Amazon can recommend products thatcustomer might likely buy it.• Users can customize the recommendations viasending more information.