Effective googling

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  • 1. 1Effective Googling!Hirni Mewada
  • 2. 2
  • 3. 3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened itsdoor in Menlo Park, CA.http://www.google.com/intl/en/corporate/history.html#1995)
  • 4. 4More About Google “Google” is a play on the word “googol” whichis the mathematical term for 1 followed by100 zeros and “…reflects the companysmission to organize the immense, seeminglyinfinite amount of information available on theweb.”
  • 5. 5
  • 6. 6Number of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingthe halls…Google:• The interface is clear and simple.• Pages load instantly.• Placement in search results is never sold to anyone.• Advertising on the site must offer relevant content and not be a distraction.• No pop-up ads allowed.A Unique CompanyGoogle foundersSergey BrinLarry PageSource: http://www.google.com/intl/en/corporate/tenthings.html
  • 7. 7Why do we love Google? Size and scope: Now indexing over 20 billionweb pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more. Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . .
  • 8. 8But… We may love Google, but few users knowhow to use full search capabilities.
  • 9. 9Effective Googling How does Google interpret basic search? Google places “AND” operator between allsearch terms entered in basic search box. Automatically searches for some plural/singularand grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotespresent!
  • 10. 10
  • 11. 11
  • 12. 12Need Exact Phrase? Use quotation marks!“infosys billion dollar”
  • 13. 13Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys
  • 14. 14Search by filetype (pdf, ppt, xls, doc)e.g.: “.Net Framework” filetype:ppt
  • 15. 15Negative Search Termse.g.: “nano –car” will return the results with word ‘nano’ but not TataNano car
  • 16. 16Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.comwhere the word ‘sparsh’ is referred `
  • 17. 17Search for sites that link to a particular website:e.g.: “link:infosys.com”
  • 18. 18You’ve found a useful website & want to find othersites like it:e.g.: “related:www.infosys.com”
  • 19. 19Google is a DictionaryFind definition of a word or a phrase?e.g.: define: scruples
  • 20. 20Google is a Calculator as well 
  • 21. 21Google is Converter too..!Convert currency, units and a lot more
  • 22. 22More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather
  • 23. 23Use Specialty Search Functions Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com
  • 24. 24Google News Alerts Tracking an event in the news? Create your own Google News alert – it’sfree! Can choose to monitor latest developmentson web pages, blogs, Google news, Googlediscussion group pages, or all of thesesources.
  • 25. 25
  • 26. 26Google Scholar Covers: law, medicine, social sciences, arts,humanities, business, & finance. Included items: peer-reviewed papers,theses, book excerpts, abstracts & full-textarticles Sources for items: academic publisher webpages, professional societies, preprintrepositories, universities, & other scholarlyorganizations.
  • 27. 27
  • 28. 28Google Book Search Searches full text of indexed books. If work is in public domain, full contentsusually available. If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts. Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, ……
  • 29. 29
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  • 32. Something exciting at last Localized search Movie search Code search32
  • 33. 33local.google.co.inEffective localized search solution
  • 34. 34google.co.in/moviesFind theatres running your desired movies in your city..wow
  • 35. 35google.com/codesearchsearch public sourcecode
  • 36. Google hack for finding movies/music(warning: Not to be tried at office but home…!)e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
  • 37. Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on…
  • 38. 38
  • 39. 39PageRank PageRank explained by Google: Google interprets a link on page A going topage B as a vote -- by page A, for page B.Google looks at more than the sheer volumeof votes, or links a page receives; it alsoanalyzes the page that casts the vote. Votescast by pages that are themselves"important" weigh more heavily.