Effective googling
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Effective googling

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    Effective googling Effective googling Presentation Transcript

    • 1Effective Googling!Hirni Mewada
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    • 3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened itsdoor in Menlo Park, CA.http://www.google.com/intl/en/corporate/history.html#1995)
    • 4More About Google “Google” is a play on the word “googol” whichis the mathematical term for 1 followed by100 zeros and “…reflects the companysmission to organize the immense, seeminglyinfinite amount of information available on theweb.”
    • 5
    • 6Number of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingthe halls…Google:• The interface is clear and simple.• Pages load instantly.• Placement in search results is never sold to anyone.• Advertising on the site must offer relevant content and not be a distraction.• No pop-up ads allowed.A Unique CompanyGoogle foundersSergey BrinLarry PageSource: http://www.google.com/intl/en/corporate/tenthings.html
    • 7Why do we love Google? Size and scope: Now indexing over 20 billionweb pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more. Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . .
    • 8But… We may love Google, but few users knowhow to use full search capabilities.
    • 9Effective Googling How does Google interpret basic search? Google places “AND” operator between allsearch terms entered in basic search box. Automatically searches for some plural/singularand grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotespresent!
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    • 12Need Exact Phrase? Use quotation marks!“infosys billion dollar”
    • 13Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys
    • 14Search by filetype (pdf, ppt, xls, doc)e.g.: “.Net Framework” filetype:ppt
    • 15Negative Search Termse.g.: “nano –car” will return the results with word ‘nano’ but not TataNano car
    • 16Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.comwhere the word ‘sparsh’ is referred `
    • 17Search for sites that link to a particular website:e.g.: “link:infosys.com”
    • 18You’ve found a useful website & want to find othersites like it:e.g.: “related:www.infosys.com”
    • 19Google is a DictionaryFind definition of a word or a phrase?e.g.: define: scruples
    • 20Google is a Calculator as well 
    • 21Google is Converter too..!Convert currency, units and a lot more
    • 22More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather
    • 23Use Specialty Search Functions Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com
    • 24Google News Alerts Tracking an event in the news? Create your own Google News alert – it’sfree! Can choose to monitor latest developmentson web pages, blogs, Google news, Googlediscussion group pages, or all of thesesources.
    • 25
    • 26Google Scholar Covers: law, medicine, social sciences, arts,humanities, business, & finance. Included items: peer-reviewed papers,theses, book excerpts, abstracts & full-textarticles Sources for items: academic publisher webpages, professional societies, preprintrepositories, universities, & other scholarlyorganizations.
    • 27
    • 28Google Book Search Searches full text of indexed books. If work is in public domain, full contentsusually available. If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts. Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, ……
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    • Something exciting at last Localized search Movie search Code search32
    • 33local.google.co.inEffective localized search solution
    • 34google.co.in/moviesFind theatres running your desired movies in your city..wow
    • 35google.com/codesearchsearch public sourcecode
    • Google hack for finding movies/music(warning: Not to be tried at office but home…!)e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
    • Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on…
    • 38
    • 39PageRank PageRank explained by Google: Google interprets a link on page A going topage B as a vote -- by page A, for page B.Google looks at more than the sheer volumeof votes, or links a page receives; it alsoanalyzes the page that casts the vote. Votescast by pages that are themselves"important" weigh more heavily.