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3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened itsdoor in Menlo Park, CA.http://www.google.com/intl/en/corporate/history.html#1995)
4More About Google “Google” is a play on the word “googol” whichis the mathematical term for 1 followed by100 zeros and “…reflects the companysmission to organize the immense, seeminglyinfinite amount of information available on theweb.”
6Number of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingthe halls…Google:• The interface is clear and simple.• Pages load instantly.• Placement in search results is never sold to anyone.• Advertising on the site must offer relevant content and not be a distraction.• No pop-up ads allowed.A Unique CompanyGoogle foundersSergey BrinLarry PageSource: http://www.google.com/intl/en/corporate/tenthings.html
7Why do we love Google? Size and scope: Now indexing over 20 billionweb pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more. Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . .
8But… We may love Google, but few users knowhow to use full search capabilities.
9Effective Googling How does Google interpret basic search? Google places “AND” operator between allsearch terms entered in basic search box. Automatically searches for some plural/singularand grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotespresent!
23Use Specialty Search Functions Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com
24Google News Alerts Tracking an event in the news? Create your own Google News alert – it’sfree! Can choose to monitor latest developmentson web pages, blogs, Google news, Googlediscussion group pages, or all of thesesources.
28Google Book Search Searches full text of indexed books. If work is in public domain, full contentsusually available. If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts. Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, ……
39PageRank PageRank explained by Google: Google interprets a link on page A going topage B as a vote -- by page A, for page B.Google looks at more than the sheer volumeof votes, or links a page receives; it alsoanalyzes the page that casts the vote. Votescast by pages that are themselves"important" weigh more heavily.