1Effective Googling!Hirni Mewada
2
3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened itsdoor in Menlo ...
4More About Google “Google” is a play on the word “googol” whichis the mathematical term for 1 followed by100 zeros and “...
5
6Number of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps,...
7Why do we love Google? Size and scope: Now indexing over 20 billionweb pages (conservative estimate). Relevance of Resu...
8But… We may love Google, but few users knowhow to use full search capabilities.
9Effective Googling How does Google interpret basic search? Google places “AND” operator between allsearch terms entered...
10
11
12Need Exact Phrase? Use quotation marks!“infosys billion dollar”
13Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys
14Search by filetype (pdf, ppt, xls, doc)e.g.: “.Net Framework” filetype:ppt
15Negative Search Termse.g.: “nano –car” will return the results with word ‘nano’ but not TataNano car
16Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.comwhe...
17Search for sites that link to a particular website:e.g.: “link:infosys.com”
18You’ve found a useful website & want to find othersites like it:e.g.: “related:www.infosys.com”
19Google is a DictionaryFind definition of a word or a phrase?e.g.: define: scruples
20Google is a Calculator as well 
21Google is Converter too..!Convert currency, units and a lot more
22More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather
23Use Specialty Search Functions Google News: news.google.com Google Images: images.google.com Google Blog Search: blog...
24Google News Alerts Tracking an event in the news? Create your own Google News alert – it’sfree! Can choose to monitor...
25
26Google Scholar Covers: law, medicine, social sciences, arts,humanities, business, & finance. Included items: peer-revi...
27
28Google Book Search Searches full text of indexed books. If work is in public domain, full contentsusually available. ...
29
30
31
Something exciting at last Localized search Movie search Code search32
33local.google.co.inEffective localized search solution
34google.co.in/moviesFind theatres running your desired movies in your city..wow
35google.com/codesearchsearch public sourcecode
Google hack for finding movies/music(warning: Not to be tried at office but home…!)e.g.: intitle:”index.of”(mp3|mp4|avi|da...
Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets...
38
39PageRank PageRank explained by Google: Google interprets a link on page A going topage B as a vote -- by page A, for p...
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Effective googling

  1. 1. 1Effective Googling!Hirni Mewada
  2. 2. 2
  3. 3. 3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened itsdoor in Menlo Park, CA.http://www.google.com/intl/en/corporate/history.html#1995)
  4. 4. 4More About Google “Google” is a play on the word “googol” whichis the mathematical term for 1 followed by100 zeros and “…reflects the companysmission to organize the immense, seeminglyinfinite amount of information available on theweb.”
  5. 5. 5
  6. 6. 6Number of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingthe halls…Google:• The interface is clear and simple.• Pages load instantly.• Placement in search results is never sold to anyone.• Advertising on the site must offer relevant content and not be a distraction.• No pop-up ads allowed.A Unique CompanyGoogle foundersSergey BrinLarry PageSource: http://www.google.com/intl/en/corporate/tenthings.html
  7. 7. 7Why do we love Google? Size and scope: Now indexing over 20 billionweb pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more. Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . .
  8. 8. 8But… We may love Google, but few users knowhow to use full search capabilities.
  9. 9. 9Effective Googling How does Google interpret basic search? Google places “AND” operator between allsearch terms entered in basic search box. Automatically searches for some plural/singularand grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotespresent!
  10. 10. 10
  11. 11. 11
  12. 12. 12Need Exact Phrase? Use quotation marks!“infosys billion dollar”
  13. 13. 13Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys
  14. 14. 14Search by filetype (pdf, ppt, xls, doc)e.g.: “.Net Framework” filetype:ppt
  15. 15. 15Negative Search Termse.g.: “nano –car” will return the results with word ‘nano’ but not TataNano car
  16. 16. 16Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.comwhere the word ‘sparsh’ is referred `
  17. 17. 17Search for sites that link to a particular website:e.g.: “link:infosys.com”
  18. 18. 18You’ve found a useful website & want to find othersites like it:e.g.: “related:www.infosys.com”
  19. 19. 19Google is a DictionaryFind definition of a word or a phrase?e.g.: define: scruples
  20. 20. 20Google is a Calculator as well 
  21. 21. 21Google is Converter too..!Convert currency, units and a lot more
  22. 22. 22More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather
  23. 23. 23Use Specialty Search Functions Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com
  24. 24. 24Google News Alerts Tracking an event in the news? Create your own Google News alert – it’sfree! Can choose to monitor latest developmentson web pages, blogs, Google news, Googlediscussion group pages, or all of thesesources.
  25. 25. 25
  26. 26. 26Google Scholar Covers: law, medicine, social sciences, arts,humanities, business, & finance. Included items: peer-reviewed papers,theses, book excerpts, abstracts & full-textarticles Sources for items: academic publisher webpages, professional societies, preprintrepositories, universities, & other scholarlyorganizations.
  27. 27. 27
  28. 28. 28Google Book Search Searches full text of indexed books. If work is in public domain, full contentsusually available. If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts. Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, ……
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. Something exciting at last Localized search Movie search Code search32
  33. 33. 33local.google.co.inEffective localized search solution
  34. 34. 34google.co.in/moviesFind theatres running your desired movies in your city..wow
  35. 35. 35google.com/codesearchsearch public sourcecode
  36. 36. Google hack for finding movies/music(warning: Not to be tried at office but home…!)e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
  37. 37. Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on…
  38. 38. 38
  39. 39. 39PageRank PageRank explained by Google: Google interprets a link on page A going topage B as a vote -- by page A, for page B.Google looks at more than the sheer volumeof votes, or links a page receives; it alsoanalyzes the page that casts the vote. Votescast by pages that are themselves"important" weigh more heavily.
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