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Social recruiting seminar   maximizing linked in and facebook for recruiting 2.23.12
 

Social recruiting seminar maximizing linked in and facebook for recruiting 2.23.12

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Social Recruiting

Social Recruiting

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    Social recruiting seminar   maximizing linked in and facebook for recruiting 2.23.12 Social recruiting seminar maximizing linked in and facebook for recruiting 2.23.12 Presentation Transcript

    • Social Recruiting Seminar:Maximizing LinkedIn & Facebook for Recruiting Educational Seminar Series: Fairfax, VA – February 23, 2012
    • What to Expect Today• Quick Intros• Seminar Topics • Social Recruiting - Its Serious, Start Now • LinkedIn Recruiting Products: Beyond Recruiter & Jobs • Key Strategies for Targeting Passive Candidates on LinkedIn • Best Practices in Negotiating Your LinkedIn Contract • Driving Passive Candidates with Facebook Targeted Ads • Facebook Targeted Marketing Case Study • Building a Facebook Fan Page Strategy• Q&A • Please Ask Away – Don’t hold until the end 2
    • About HireClix Understanding your Core Value?• Based in Boston, MA – California Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 3
    • Go Beyond Job Boards – Recruitment Advertising • Social Recruiting • Employee Referral Strategies • Targeted Recruiting Ads • Pay-Per-Click Recruiting • SEO for Recruiting • Content Development • Smart Use of Boards 4
    • Why a New Recruitment Marketing Mix? Number of Monthly Unique Visitors December 2011 – Compete.com 30 25 24.4 20 15.5 15 12.3 12.1 10 5 0 LinkedIn Indeed Monster CareerBuilder 5
    • Time Shifts to Social Networks & Search Source: JobVite 33 Essential Recruiting Stats 6
    • Competition will Only Get Tougher 7
    • Competition will Only Get Tougher 8
    • Bidding Strategies for PPC Campaigns So Why Spend Your Recruiting Budget on LinkedIn? 9
    • Fish Where the Fish Are… 750M Active Global Users * Facebook.com - July2011$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions 10
    • LinkedIn Products You Probably Know• Job Postings – 30 Day• Job Slots – $1,200 Per year • Unlimited New Listings • Targeted placement to LinkedIn Members • Great SEO for Google • Push to Twitter• LinkedIn Recruiter – $8,200 Per year • Full access to LinkedIn database • 50 InMails per month – Some Rollover • Project Folders, Reminders, OFCCP compliance • Protected Corporate Asset 11
    • LinkedIn Solutions You Should Know About• LinkedIn Recruitment Ads• LinkedIn “Work with Us” Ads• LinkedIn “Jobs for You” Ads• LinkedIn Company Profile Pages• LinkedIn Direct Ads• LinkedIn New Solutions 12
    • LinkedIn Recruitment AdsTarget LinkedIn Users with Bigger Employer Branding 13
    • LinkedIn “Work with Us - Branded” 14
    • LinkedIn “Work with Us – Co-Brand” 15
    • LinkedIn “Work with Us – Picture Yourself” 16
    • LinkedIn Career Pages 17
    • LinkedIn DirectAds Target Passive Candidates 18
    • LinkedIn Recruitment AdvertisingLaser Focused Targeting of Passive Candidates 19
    • Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive 20
    • LinkedIn – New Solutions Talent Connect: • Connect with passive candidates as “Leads” • Import Resumes into LinkedIn Recruiter • CRM Tools – Talent Community & Communication Referral Engine: • Clearly Powerful Access but LinkedIn Only • Recruiter Seats Required for Engaging Candidates 21
    • Bidding Strategies for PPC Campaigns Negotiating Your LinkedIn Deal 22
    • 800M Active Global Users•Facebook.com - Jan 2012 23
    • Facebook – It’s Serious 2011 Ad Revenue - $4.05B 24
    • Social Recruiting on Facebook• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network 25
    • Target Facebook Ads to Passive Candidates 26
    • Targeting Candidates by Geography 27
    • Targeting Candidates by Profile Likes & Job Title 28
    • Targeting Users by Profile Information 29
    • Be Creative In Small Spaces… 30
    • Relevant Ads During Facebook Experience 31
    • Targeting Passive Candidates of All Stripes 32
    • Facebook Case Study for Campus Recruiting GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services 33
    • Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT 34
    • Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 35
    • Corporate Page vs. Dedicated Page 36
    • Facebook for Your Employment Brand 37
    • Build an Engaging Candidate Experience 38
    • Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity 39
    • Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Share a Window into Corporate Culture 40
    • What’s Your Recruitment Marketing Mix? 41
    • Q&AHireClix Contacts –Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 42