Social recruiting seminar maximizing linked in and facebook for recruiting 2.1.12

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Social Recruiting Strategy & Tips by HireClix - Free Seminar LinkedIn Recruiting Solutions - Facebook Recruiting

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Social recruiting seminar maximizing linked in and facebook for recruiting 2.1.12

  1. 1. Social Recruiting Seminar:Maximizing LinkedIn & Facebook for Recruiting Educational Seminar Series: San Diego – February 1, 2012
  2. 2. What to Expect Today• Quick Intros• Seminar Topics • Social Recruiting - Its Serious, Start Now • LinkedIn Recruiting Products: Beyond Recruiter & Jobs • Key Strategies for Targeting Passive Candidates on LinkedIn • Best Practices in Negotiating Your LinkedIn Contract • Driving Passive Candidates with Facebook Targeted Ads • Facebook Targeted Marketing Case Study • Building a Facebook Fan Page Strategy• Q&A • Please Ask Away – Don’t hold until the end 2
  3. 3. About HireClix Understanding your Core Value?• Based in Boston, MA – California Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 3
  4. 4. Go Beyond Job Boards – Recruitment Advertising • Social Recruiting • Employee Referral Strategies • Targeted Recruiting Ads • Pay-Per-Click Recruiting • SEO for Recruiting • Content Development • Smart Use of Boards 4
  5. 5. Why a New Recruitment Marketing Mix? Number of Monthly Unique Visitors December 2011 – Compete.com 30 25 24.4 20 15.5 15 12.3 12.1 10 5 0 LinkedIn Indeed Monster CareerBuilder 5
  6. 6. Time Shifts to Social Networks & Search Source: JobVite 33 Essential Recruiting Stats 6
  7. 7. Competition will Only Get Tougher 7
  8. 8. Competition will Only Get Tougher 8
  9. 9. Bidding Strategies for PPC Campaigns So Why Spend Your Recruiting Budget on LinkedIn? 9
  10. 10. Fish Where the Fish Are… 750M Active Global Users * Facebook.com - July2011$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions 10
  11. 11. LinkedIn Products You Probably Know• Job Postings – 30 Day• Job Slots – $1,200 Per year • Unlimited New Listings • Targeted placement to LinkedIn Members • Great SEO for Google • Push to Twitter• LinkedIn Recruiter – $8,200 Per year • Full access to LinkedIn database • 50 InMails per month – Some Rollover • Project Folders, Reminders, OFCCP compliance • Protected Corporate Asset 11
  12. 12. LinkedIn Solutions You Should Know About• LinkedIn Recruitment Ads• LinkedIn “Work with Us” Ads• LinkedIn “Jobs for You” Ads• LinkedIn Company Profile Pages• LinkedIn Direct Ads• LinkedIn New Solutions 12
  13. 13. LinkedIn Recruitment AdsTarget LinkedIn Users with Bigger Employer Branding 13
  14. 14. LinkedIn “Work with Us” Ad Options 14
  15. 15. LinkedIn “Work with Us - Branded” 15
  16. 16. LinkedIn “Work with Us – Co-Brand” 16
  17. 17. LinkedIn “Work with Us – Follow Company” 17
  18. 18. LinkedIn “Work with Us – Picture Yourself” 18
  19. 19. LinkedIn “Jobs for You”Intelligent LinkedIn Matching Engine 19
  20. 20. LinkedIn Career Pages 20
  21. 21. LinkedIn DirectAds Target Passive Candidates 21
  22. 22. LinkedIn Recruitment AdvertisingLaser Focused Targeting of Passive Candidates 22
  23. 23. Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive 23
  24. 24. LinkedIn – New Solutions Talent Connect: • Connect with passive candidates as “Leads” • Import Resumes into LinkedIn Recruiter • CRM Tools – Talent Community & Communication Referral Engine: • Clearly Powerful Access but LinkedIn Only • Recruiter Seats Required for Engaging Candidates 24
  25. 25. Bidding Strategies for PPC Campaigns Negotiating Your LinkedIn Deal 25
  26. 26. 800M Active Global Users•Facebook.com - Jan 2012 26
  27. 27. Facebook – It’s Serious 2011 Ad Revenue - $4.05B 27
  28. 28. Social Recruiting on Facebook• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network 28
  29. 29. Target Facebook Ads to Passive Candidates 29
  30. 30. Targeting Candidates by Geography 30
  31. 31. Targeting Candidates by Profile Likes & Job Title 31
  32. 32. Targeting Users by Profile Information 32
  33. 33. Be Creative In Small Spaces… 33
  34. 34. Relevant Ads During Facebook Experience 34
  35. 35. Targeting Passive Candidates of All Stripes 35
  36. 36. Facebook Case Study for Campus Recruiting GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services 36
  37. 37. Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT 37
  38. 38. Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 38
  39. 39. Corporate Page vs. Dedicated Page 39
  40. 40. Facebook for Your Employment Brand 40
  41. 41. Build an Engaging Candidate Experience 41
  42. 42. Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity 42
  43. 43. Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Share a Window into Corporate Culture 43
  44. 44. What’s Your Recruitment Marketing Mix? 44
  45. 45. Q&AHireClix Contacts –Kev Wizst – Director of Client Services – West Coastkev.wizst@hireclix.com – 760.207.1772http://www.linkedin.com/in/kevinwizstCarla Vallone – Director of Corporate Marketingcarla.vallone@hireclix.com – 858.922.5608http://www.linkedin.com/pub/carla-vallone/8/a06/a48Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 45

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