Facebook Recruiting:Targeting Passive Candidates & Building Your              Employer Brand             Educational Semin...
What to Expect Today• Quick Intros• Seminar Topics  •   Social Recruiting - Its Serious, Start Now  •   Driving Passive Ca...
About HireClix  Understanding your Core Value?• Based in Boston, MA  – Team in San Diego & Santa Clara• Digital Recruitmen...
Go Beyond Job Boards – Recruitment Advertising                                 • Social Recruiting                        ...
Why a New Recruitment Marketing Mix?      Number of Monthly Unique Visitors December 2011 – Compete.com 30 25            2...
Time Shifts to Social Networks & Search Source: JobVite 33 Essential Recruiting Stats   6
Competition will Only Get Tougher                                    7
800M Active Global Users•Facebook.com - Jan 2012                           8
Facebook – It’s Serious                 2011 Ad Revenue - $4.05B                                            9
Social Recruiting on Facebook• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network       ...
Target Facebook Ads to Passive Candidates                                            11
Targeting Candidates by Geography                                    12
Targeting Candidates by Profile Likes & Job Title                                              13
Targeting Users by Profile Information                                         14
Targeting Passive Candidates of All Stripes                                              15
Relevant Ads During Facebook Experience                                          16
Be Creative In Small Spaces…                               17
Facebook Case Study for Campus Recruiting GOAL: Use Facebook to Connect with Students in Extreme Competitive   Recruiting ...
Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT                                          ...
Building a Facebook Fan Page Strategy     Corporate Page vs. Dedicated Careers Page                                       ...
Facebook for Your Employment Brand                                     21
Facebook for Your Employment Brand                                     22
Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action ...
Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for ...
What’s Your Recruitment Marketing Mix?                                         25
Q&AHireClix Contacts –Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -Neil Costa – Founder & CEOneil.costa@hirecli...
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Social recruiting seminar facebook for recruiting 7.26.12

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Facebook Recruiting - Targeted

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Social recruiting seminar facebook for recruiting 7.26.12

  1. 1. Facebook Recruiting:Targeting Passive Candidates & Building Your Employer Brand Educational Seminar Series: July 26, 2012
  2. 2. What to Expect Today• Quick Intros• Seminar Topics • Social Recruiting - Its Serious, Start Now • Driving Passive Candidates with Facebook Targeted Ads • Facebook Targeted Marketing Case Study • Building a Facebook Fan Page Strategy• Q&A • Please Ask Away – Don’t hold until the end 2
  3. 3. About HireClix Understanding your Core Value?• Based in Boston, MA – Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 3
  4. 4. Go Beyond Job Boards – Recruitment Advertising • Social Recruiting • Employee Referral Strategies • Targeted Recruiting Ads • Pay-Per-Click Recruiting • SEO for Recruiting • Content Development • Smart Use of Boards 4
  5. 5. Why a New Recruitment Marketing Mix? Number of Monthly Unique Visitors December 2011 – Compete.com 30 25 24.4 20 15.5 15 12.3 12.1 10 5 0 LinkedIn Indeed Monster CareerBuilder 5
  6. 6. Time Shifts to Social Networks & Search Source: JobVite 33 Essential Recruiting Stats 6
  7. 7. Competition will Only Get Tougher 7
  8. 8. 800M Active Global Users•Facebook.com - Jan 2012 8
  9. 9. Facebook – It’s Serious 2011 Ad Revenue - $4.05B 9
  10. 10. Social Recruiting on Facebook• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network 10
  11. 11. Target Facebook Ads to Passive Candidates 11
  12. 12. Targeting Candidates by Geography 12
  13. 13. Targeting Candidates by Profile Likes & Job Title 13
  14. 14. Targeting Users by Profile Information 14
  15. 15. Targeting Passive Candidates of All Stripes 15
  16. 16. Relevant Ads During Facebook Experience 16
  17. 17. Be Creative In Small Spaces… 17
  18. 18. Facebook Case Study for Campus Recruiting GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services 18
  19. 19. Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT 19
  20. 20. Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 20
  21. 21. Facebook for Your Employment Brand 21
  22. 22. Facebook for Your Employment Brand 22
  23. 23. Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity 23
  24. 24. Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Share a Window into Corporate Culture 24
  25. 25. What’s Your Recruitment Marketing Mix? 25
  26. 26. Q&AHireClix Contacts –Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 26
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