Social recruiting seminar facebook for recruiting 4.26.12

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Social recruiting seminar facebook for recruiting 4.26.12

  1. 1. Facebook Recruiting:Targeting Passive Candidates & Building Your Employer Brand Educational Seminar Series: April 26, 2012
  2. 2. What to Expect Today• Quick Intros• Seminar Topics • Social Recruiting - Its Serious, Start Now • Driving Passive Candidates with Facebook Targeted Ads • Facebook Targeted Marketing Case Study • Building a Facebook Fan Page Strategy• Q&A • Please Ask Away – Don’t hold until the end 2
  3. 3. About HireClix Understanding your Core Value?• Based in Boston, MA – California Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 3
  4. 4. Go Beyond Job Boards – Recruitment Advertising • Social Recruiting • Employee Referral Strategies • Targeted Recruiting Ads • Pay-Per-Click Recruiting • SEO for Recruiting • Content Development • Smart Use of Boards 4
  5. 5. Why a New Recruitment Marketing Mix? Number of Monthly Unique Visitors December 2011 – Compete.com 30 25 24.4 20 15.5 15 12.3 12.1 10 5 0 LinkedIn Indeed Monster CareerBuilder 5
  6. 6. Time Shifts to Social Networks & Search Source: JobVite 33 Essential Recruiting Stats 6
  7. 7. Competition will Only Get Tougher 7
  8. 8. Competition will Only Get Tougher 8
  9. 9. 800M Active Global Users•Facebook.com - Jan 2012 9
  10. 10. Facebook – It’s Serious 2011 Ad Revenue - $4.05B 10
  11. 11. Social Recruiting on Facebook• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network 11
  12. 12. Target Facebook Ads to Passive Candidates 12
  13. 13. Targeting Candidates by Geography 13
  14. 14. Targeting Candidates by Profile Likes & Job Title 14
  15. 15. Targeting Users by Profile Information 15
  16. 16. Be Creative In Small Spaces… 16
  17. 17. Relevant Ads During Facebook Experience 17
  18. 18. Targeting Passive Candidates of All Stripes 18
  19. 19. Facebook Case Study for Campus Recruiting GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services 19
  20. 20. Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT 20
  21. 21. Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 21
  22. 22. Corporate Page vs. Dedicated Page 22
  23. 23. Facebook for Your Employment Brand 23
  24. 24. Build an Engaging Candidate Experience 24
  25. 25. Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity 25
  26. 26. Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Share a Window into Corporate Culture 26
  27. 27. What’s Your Recruitment Marketing Mix? 27
  28. 28. Q&AHireClix Contacts –Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 28

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