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The Anatomy of Pay-Per-Click Recruiting
Educational Webinar Series: November 18, 2010
2
What to Expect Today
• Host – Neil Costa – HireClix
• Quick Intro
• Webinar Topics –
• Search engine optimization (SEO) ...
3
Understanding your Core
Value?
• Based in Gloucester, MA
• Recruiting Industry Experience
– Monster Internal Interactive...
4
Does PPC Matter?
5
SEO vs. SEM/PPC
6
SEO vs. SEM/PPC
Pay-Per-Click Ads
Pay-Per-
Click Ads
7
End User Search Behavior - Views
Courtesy of User Centric, Inc
8
End User Search Behavior - Clicks
9
SEO vs. SEM/PPC
10
How PPC Recruitment Marketing Works
Graphics from Simply Hired…
11
How PPC Recruitment Marketing Works
Company C
Bid @ $0.65
Company D
Bid @$0.30
Company A
Bid @ $1.00
Company B
Bid @$0....
12
Differences Between the Search Engines
Major Search EnginesJob Aggregators
13
Facebook PPC – Laser Focused Targeting
14
Bidding Strategies for PPC Campaigns
What are the Best Bidding Strategies?
15
Bidding Strategies for PPC Campaigns
• Set a Baseline to Start Accumulating Data
• Use Information to:
• Find Leverage ...
16
ATS Tracking – Accurate & Easy
https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
Simply Hired – ATS integration inf...
17
Tracking & Reporting = ROI
Expect Great Reporting…
18
Benefits of PPC Recruitment Marketing
• Candidates Search Differently Today
• Pay Only for Performance
• Grow Employer ...
19
Q&A
HireClix Contacts –
Scott Ryan
scott.ryan@hireclix.com
Neil Costa
neil.costa@hireclix.com
888.419.CLIX
http://www.h...
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Recruitment-marketing -HireClix-Anatomy-PPC-Recruiting nov 18 2010 final

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Recruitment marketing campaigns, pay-per-click recruitment marketing webinar slides.

Learn to do recruitment advertising on Indeed, Simply Hired and Google. HireClix provides you with a briefing on the best practices as you reconsider your recruitment marketing mix include PPC recruiting.

Published in: Business
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Transcript of "Recruitment-marketing -HireClix-Anatomy-PPC-Recruiting nov 18 2010 final"

  1. 1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: November 18, 2010
  2. 2. 2 What to Expect Today • Host – Neil Costa – HireClix • Quick Intro • Webinar Topics – • Search engine optimization (SEO) vs. search engine marketing (SEM) • How pay-per-click (PPC) recruitment marketing campaigns work • The difference between Indeed, Simply Hired, JuJu and Google • Bidding strategies for PPC recruiting • Applicant tracking systems and a PPC recruiting campaign • Time for Q&A
  3. 3. 3 Understanding your Core Value? • Based in Gloucester, MA • Recruiting Industry Experience – Monster Internal Interactive Agency • Focused on Interactive Marketing • Develop Customized Marketing Approach • Drive New Concepts and Analyze Results • Provide Great Value and Zealous Service About HireClix
  4. 4. 4 Does PPC Matter?
  5. 5. 5 SEO vs. SEM/PPC
  6. 6. 6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per- Click Ads
  7. 7. 7 End User Search Behavior - Views Courtesy of User Centric, Inc
  8. 8. 8 End User Search Behavior - Clicks
  9. 9. 9 SEO vs. SEM/PPC
  10. 10. 10 How PPC Recruitment Marketing Works Graphics from Simply Hired…
  11. 11. 11 How PPC Recruitment Marketing Works Company C Bid @ $0.65 Company D Bid @$0.30 Company A Bid @ $1.00 Company B Bid @$0.80
  12. 12. 12 Differences Between the Search Engines Major Search EnginesJob Aggregators
  13. 13. 13 Facebook PPC – Laser Focused Targeting
  14. 14. 14 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?
  15. 15. 15 Bidding Strategies for PPC Campaigns • Set a Baseline to Start Accumulating Data • Use Information to: • Find Leverage Points • Triage Underperformers • Have Patience to Ride out Ebbs and Flows • Don’t be Afraid to Pause • Better Value in Aggregators than Major Search Engines • Be Cautious of the Universal Bid Strategy
  16. 16. 16 ATS Tracking – Accurate & Easy https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed Simply Hired – ATS integration information Indeed – ATS integration information
  17. 17. 17 Tracking & Reporting = ROI Expect Great Reporting…
  18. 18. 18 Benefits of PPC Recruitment Marketing • Candidates Search Differently Today • Pay Only for Performance • Grow Employer Brand • Measurable Results • Manage Recruitment Marketing Investments by: • Functional Job – Sales, Finance, Engineering • Geography – Site Specific, Expansion • Initiative – Campus, Diversity
  19. 19. 19 Q&A HireClix Contacts – Scott Ryan scott.ryan@hireclix.com Neil Costa neil.costa@hireclix.com 888.419.CLIX http://www.hireclix.com
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