Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13

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recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting

recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting

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  • Mobile is changing the way people lookfor and apply to jobs
  • Mobile is changing the way people lookfor and apply to jobs

Transcript

  • 1. Mobile Recruiting Webinar: Building an Effective Mobile Recruiting Strategy EducationalWebinarSeries: June 27, 2013
  • 2. 2 Understanding your Core Value? • Based in Boston, MA • Recruitment Marketing Agency • Advisor - Technology & Media Independent • Digital Marketing Expertise – Go Beyond Job Boards • Monster Marketing Knowledge • Consumer Marketing Approach – ROI Driven “Totally obsessed with helping our clients get the most for their recruiting dollars” About HireClix
  • 3. 3 Understanding your Core Value? • Mobile Facts, Stats& Trends • Mobile Candidate Experience & Impact on Brand • Key Questions to Ask for your Mobile Recruiting Strategy • Discuss a Short List of Mobile Solutions • Next: What to do after your Mobile Site is Live Today’s Goal: Better Prepare You
  • 4. Your candidates are mobile 1/3 of searches on Indeed come from a mobile device. Indeed is the #1 mobile app for jobs on Android, iPhone and iPad. * Indeed primary data.
  • 5. * Wall Street Journal article March 25, 2013 – iMomentous visited Fortune 500 sites . Among Fortune 500 Companies 167 (1/3) have mobile optimized career section 65 had a mobile ready site in July 2012
  • 6. 7 What Does Change Look Like
  • 7. 8 Optimizing the Candidate Experience Custom branding Mobile optimized Custom content
  • 8. 9 Candidate Application Flexibility
  • 9. Employer Branding & Mobile
  • 10. 11 Questions for the Organization • Mobile App vs. Mobile Site? • How Many Mobile Visitors Come to Our Career Site Today? • How Does Mobile Stack up Against our Other Needs? • How Bad is the Experience and Does that Help Prioritize? • Will our ATS Support Mobile? • What Does the Project Look Like? Owner | Timeline |Budget | Vendors
  • 11. 12 Questions for the Mobile Vendors • What ATSsystem integrations? • How do you get our jobs? • What’s thetime to implement? • Who edits the site content? • Handle ATS “Source of hire” tracking? • Ready to support new devices? • Can you provide “Live” examples/references? • What are the fees – setup, integration annual, one-time?
  • 12. 13 Mobile Recruiting Vendors to Consider
  • 13. 14 Now What? • Understand the Baseline - % of Mobile Traffic • Develop Awareness Plan – Internal, Social, etc. • Consider Mobile Ads to Drive Candidates • Google, Facebook, Indeed, Targeted Ads
  • 14. 15 Next Steps • Determine Current Mobile Volume • Assess Urgency of the Organization • Understand ATS Implications • Vendor Review Process • Implement • Marketing, Promotion & Hiring
  • 15. 16 Mobile Advertising Now • Google: Targeted Ads Pushed to Candidates by Device • Facebook: Sponsored Stories Appear During Mobile Facebook Experience • Major Media: CNN, Weather Channel, ESPN all have Mobile Ads
  • 16. 17 Q&A HireClix Contacts – Connect with us on LinkedIn Scott Ryan – VP Client Services scott.ryan@hireclix.com Neil Costa – Founder neil.costa@hireclix.com HireClix can help with your… •Mobile Recruiting Strategy • Mobile Vendor Assessment • Mobile Recruiting Project Management •Mobile Recruitment Marketing • Overall Recruitment Advertising www.hireclix.com www.linkedin.com/company/hireclix www.twitter.com/hireclix www.facebook.com/hireclix