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Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
Recruiting veterans - HireClix -social recruiting seminar -  recruiting veterans through social media 8.9.12
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Recruiting veterans - HireClix -social recruiting seminar - recruiting veterans through social media 8.9.12

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Recruiting Veterans - HireClix - The Value of Veteran - Recruiting Veterans Through Social Media

Recruiting Veterans - HireClix - The Value of Veteran - Recruiting Veterans Through Social Media

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  • 1. Recruiting Veterans Through Social Media August 9, 2012
  • 2. What to Expect Today• Quick Intros• Seminar Topics • The Importance of Regarding, Recruiting & Retaining Veterans • Turning Military Keywords into a Recruiting Advantage • Develop Facebook & LinkedIn Advertising to Target Veterans • Build a Facebook Fan Page Recruiting Veterans? • Source Veterans with Your LinkedIn Account • Game Plan to Jumpstart Your Recruiting Efforts• Q&A • Please Ask Away – Don’t hold until the end 2
  • 3. About The Value of a Veteran Understanding your Core Value?• Based in Herndon, Virginia• HR Training & Consulting – Woman-Owned, Veteran-Owned• Offers training and consulting on HOW to develop military recruiting & retention programs – Workshops, webinars, Q&A sessions, blogs, etc. – Delivered on-site, virtually, or via computer-based training (CBT) Lisa Rosser, Military Recruiting Expert and Founder, The Value Of a Veteran 3
  • 4. Why New Recruiting Tactics Are Needed• “Posting and Praying” is not effective to get veterans to apply• Military is a global organization – hard to physically reach every location• Government sourcing channels are siloed• Service members are inexperienced in how to search for a job and don’t necessarily understand the civilian jargon used in job descriptions (may not find or apply for jobs they are qualified to do) 4
  • 5. About HireClix Understanding your Core Value?• Based in Boston, MA – Team in San Diego & Santa Clara• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding • Focused on Recruitment Advertising • Diverse Digital Marketing Experience • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 5
  • 6. Social Recruiting on Facebook & LinkedIn• Targeted Ads Pushed to Military Candidates• Leverage Partial Resume Profile Data• Focus on Key Words, Attributes & Affinities 6
  • 7. Targeting of Military Roles• Finding Military Engineers 7
  • 8. Targeting of Military Roles• Junior Military Officers 8
  • 9. 850M+ Active Global UsersFacebook.com - July 2012 9
  • 10. Target Facebook Ads to Passive Candidates 10
  • 11. Targeting Candidates by Geography 11
  • 12. Targeting Candidates by Profile Likes & Job Title 12
  • 13. Targeting Users by Profile Information 13
  • 14. Military Engineer Targeting on Facebook 14
  • 15. Targeting Junior Military Officers 15
  • 16. Be Creative In Small Spaces… 16
  • 17. Relevant Ads During Facebook Experience 17
  • 18. Leveraging LinkedIn Ads & Search for Veterans 18
  • 19. LinkedIn DirectAds Target Passive Candidates 19
  • 20. LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 20
  • 21. Targeting on LinkedIn – Military Engineer Just Job Titles Just Groups Job Titles and Groups 21
  • 22. LinkedIn Recruitment Advertising 22
  • 23. LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 23
  • 24. LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 24
  • 25. Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive 25
  • 26. Facebook Fan Page Strategy for Attracting Veterans Corporate Page vs. Dedicated Veteran Recruiting Page 26
  • 27. Facebook for Your Employment Brand 27
  • 28. Facebook for Your Employment Brand 28
  • 29. Amazon Warriors FB Fan Page 29
  • 30. Amazon Warriors FB Fan Page 30
  • 31. EMC Careers Post on FB Fan Page
  • 32. Sourcing Veterans Through LinkedIn
  • 33. Sourcing Veterans Through LinkedIn
  • 34. Sourcing Veterans Through LinkedIn
  • 35. Building a Game Plan for Recruiting Veterans• Up the Level of Team’s Level of Knowledge• Define Your Targets & Prioritize• Start Building Your Stories – Veteran Employees• Build Targeted Recruitment Ad Campaigns• Measure & Optimize Your Campaigns & Efforts 35
  • 36. Q&ASpeaker Contact Info –Lisa Rosser – Founder & Military Recruiting Expertlisa@TheValueOfaVeteran.comwww.linkedin.com/in/lisarosserwww.TheValueOfaVeteran.comwww.twitter.com/ValueOfaVeteranwww.linkedin.com/company/the-value-of-a-veteranwww.facebook.com/TheValueOfaVeteranNeil Costa – Founder & CEOneil.costa@hireclix.comhttp://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 36

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