Recruiting Passive Candidates   HireClix - Social Recruiting Seminar - Targeting Passive Candidates on LinkedIn and Facebook - July 18 2013
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Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Targeting Passive Candidates on LinkedIn and Facebook - July 18 2013

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Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you ...

Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013.

Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.

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    Recruiting Passive Candidates   HireClix - Social Recruiting Seminar - Targeting Passive Candidates on LinkedIn and Facebook - July 18 2013 Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Targeting Passive Candidates on LinkedIn and Facebook - July 18 2013 Presentation Transcript

    • Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment Advertising July 18, 2013
    • 2 What to Expect Today • Quick Intro • What You Will Learn • Why Targeting Passive Candidates with Ads is Important • What You Need to Get Started • Targeting Passive Candidates with LinkedIn Advertising • Targeting Passive Candidates with Facebook Advertising • What’s Next… • Q&A
    • 3 Understanding your Core Value? • Based in Boston, MA • Digital Recruitment Marketing Agency • Expertise in Digital Recruitment Marketing, Pay-per-click, Social Recruiting, Campus Recruiting & ATS Analytics • Agency of Record – Single Point for all Recruiting Vendors • Recruitment Marketing Projects • Recruitment Marketing Assessments – Build a baseline • ATS Analytics Experts • Innovative Alternative to Larger Recruitment Ad Agencies • Provide Great Value and Zealous Service About HireClix
    • 4 Why New Recruiting Tactics Are Needed
    • 5 Connecting with Talent When They are Ready
    • 6 Truly Connecting with Passive Candidates Product ManagerSoftware QA Engineer Sales Exec
    • 7 LinkedIn is Effectively Universal in Recruiting JobVite Social Recruiting Survey 2012
    • 8 Targeting on LinkedIn & Facebook
    • 9 Social Recruiting on Facebook & LinkedIn • Targeted Ads Complement Recruiting Labor • Develop Unique Dialogue with Customized Ads • Leverage Keywords, Attributes & Affinities
    • Define Your Goal  Employer Branding  Recruiter “Air Support”  Direct Response Campaign  Key Initiative – Diversity, Veterans, Campus  Know Your Targets – Work with Hiring Managers  Job Titles & Skills  Good Recent Hires | Competitors  Geographies  What is the “Call to Action”?  Apply  Connect  Learn More | Follow | Like Us  Track, Manage & Optimize Checklist for Advertising on LinkedIn & Facebook
    • 11 LinkedIn DirectAds Target Passive Candidates
    • Targeting Talent by Company on LinkedIn
    • Narrowcasted Advertising on LinkedIn
    • Effectively Leverage Groups
    • Decide Which Ads & Call to Action to Use Decide Which Call to Action to Use
    • Facebook Ads Target Similar Candidates Decide Which Call to Action to Use
    • 17 Targeting Users by Profile Information
    • 18 Facebook Ads to Target Passive Candidates Leverage Partial Resume Profile Data
    • 19 Connecting with Talent When They are Ready
    • 20 Key Initiatives – Finding Military Engineers
    • 21 Narrowcast to Veterans through Social Media Laser Targeting of Veterans Skills & Jobs
    • 22 Targeting Passive Candidates through Social • Understand Your Goals • Define Who you Are Targeting (Recent Hires) • Create a Clear Call to Action (CTA) • Build Targeted Recruitment Ad Campaigns • Track, Measure & Optimize Campaigns
    • 23 Q&A Speaker Contact Info – Neil Costa – Founder & CEO neil.costa@hireclix.com http://www.linkedin.com/in/neilcosta Scott Ryan – VP, Client Services scott.ryan@hireclix.com http://www.linkedin.com/pub/scott-ryan/3/470/869 www.hireclix.com www.linkedin.com/company/hireclix www.twitter.com/hireclix www.facebook.com/hireclix