Social Recruiting: Targeting Passive Candidates
with LinkedIn and Facebook Recruitment
Advertising
July 18, 2013
2
What to Expect Today
• Quick Intro
• What You Will Learn
• Why Targeting Passive Candidates with Ads is Important
• What...
3
Understanding your Core Value?
• Based in Boston, MA
• Digital Recruitment Marketing Agency
• Expertise in Digital Recru...
4
Why New Recruiting Tactics Are Needed
5
Connecting with Talent When They are Ready
6
Truly Connecting with Passive Candidates
Product ManagerSoftware QA Engineer Sales Exec
7
LinkedIn is Effectively Universal in Recruiting
JobVite Social Recruiting Survey 2012
8
Targeting on LinkedIn & Facebook
9
Social Recruiting on Facebook & LinkedIn
• Targeted Ads Complement Recruiting Labor
• Develop Unique Dialogue with Custo...
Define Your Goal
 Employer Branding
 Recruiter “Air Support”
 Direct Response Campaign
 Key Initiative – Diversity, Ve...
11
LinkedIn DirectAds Target Passive Candidates
Targeting Talent by Company
on LinkedIn
Narrowcasted Advertising on LinkedIn
Effectively Leverage Groups
Decide Which Ads & Call to Action to Use
Decide Which Call to Action to Use
Facebook Ads Target Similar Candidates
Decide Which Call to Action to Use
17
Targeting Users by Profile Information
18
Facebook Ads to Target Passive Candidates
Leverage Partial Resume Profile Data
19
Connecting with Talent When They are Ready
20
Key Initiatives – Finding Military Engineers
21
Narrowcast to Veterans through Social Media
Laser Targeting of Veterans Skills & Jobs
22
Targeting Passive Candidates through Social
• Understand Your Goals
• Define Who you Are Targeting (Recent Hires)
• Cre...
23
Q&A
Speaker Contact Info –
Neil Costa – Founder & CEO
neil.costa@hireclix.com
http://www.linkedin.com/in/neilcosta
Scot...
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Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Targeting Passive Candidates on LinkedIn and Facebook - July 18 2013

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Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013.

Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.

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Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Targeting Passive Candidates on LinkedIn and Facebook - July 18 2013

  1. 1. Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment Advertising July 18, 2013
  2. 2. 2 What to Expect Today • Quick Intro • What You Will Learn • Why Targeting Passive Candidates with Ads is Important • What You Need to Get Started • Targeting Passive Candidates with LinkedIn Advertising • Targeting Passive Candidates with Facebook Advertising • What’s Next… • Q&A
  3. 3. 3 Understanding your Core Value? • Based in Boston, MA • Digital Recruitment Marketing Agency • Expertise in Digital Recruitment Marketing, Pay-per-click, Social Recruiting, Campus Recruiting & ATS Analytics • Agency of Record – Single Point for all Recruiting Vendors • Recruitment Marketing Projects • Recruitment Marketing Assessments – Build a baseline • ATS Analytics Experts • Innovative Alternative to Larger Recruitment Ad Agencies • Provide Great Value and Zealous Service About HireClix
  4. 4. 4 Why New Recruiting Tactics Are Needed
  5. 5. 5 Connecting with Talent When They are Ready
  6. 6. 6 Truly Connecting with Passive Candidates Product ManagerSoftware QA Engineer Sales Exec
  7. 7. 7 LinkedIn is Effectively Universal in Recruiting JobVite Social Recruiting Survey 2012
  8. 8. 8 Targeting on LinkedIn & Facebook
  9. 9. 9 Social Recruiting on Facebook & LinkedIn • Targeted Ads Complement Recruiting Labor • Develop Unique Dialogue with Customized Ads • Leverage Keywords, Attributes & Affinities
  10. 10. Define Your Goal  Employer Branding  Recruiter “Air Support”  Direct Response Campaign  Key Initiative – Diversity, Veterans, Campus  Know Your Targets – Work with Hiring Managers  Job Titles & Skills  Good Recent Hires | Competitors  Geographies  What is the “Call to Action”?  Apply  Connect  Learn More | Follow | Like Us  Track, Manage & Optimize Checklist for Advertising on LinkedIn & Facebook
  11. 11. 11 LinkedIn DirectAds Target Passive Candidates
  12. 12. Targeting Talent by Company on LinkedIn
  13. 13. Narrowcasted Advertising on LinkedIn
  14. 14. Effectively Leverage Groups
  15. 15. Decide Which Ads & Call to Action to Use Decide Which Call to Action to Use
  16. 16. Facebook Ads Target Similar Candidates Decide Which Call to Action to Use
  17. 17. 17 Targeting Users by Profile Information
  18. 18. 18 Facebook Ads to Target Passive Candidates Leverage Partial Resume Profile Data
  19. 19. 19 Connecting with Talent When They are Ready
  20. 20. 20 Key Initiatives – Finding Military Engineers
  21. 21. 21 Narrowcast to Veterans through Social Media Laser Targeting of Veterans Skills & Jobs
  22. 22. 22 Targeting Passive Candidates through Social • Understand Your Goals • Define Who you Are Targeting (Recent Hires) • Create a Clear Call to Action (CTA) • Build Targeted Recruitment Ad Campaigns • Track, Measure & Optimize Campaigns
  23. 23. 23 Q&A Speaker Contact Info – Neil Costa – Founder & CEO neil.costa@hireclix.com http://www.linkedin.com/in/neilcosta Scott Ryan – VP, Client Services scott.ryan@hireclix.com http://www.linkedin.com/pub/scott-ryan/3/470/869 www.hireclix.com www.linkedin.com/company/hireclix www.twitter.com/hireclix www.facebook.com/hireclix

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