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The Anatomy of Pay-Per-Click Recruiting<br />Educational Webinar Series: October 21, 2010<br />
2<br />What to Expect Today<br /><ul><li>Host – Neil Costa – HireClix
Quick Intro
Webinar Topics –
Search engine optimization (SEO) vs. search engine marketing (SEM)
How pay-per-click (PPC) recruitment marketing campaigns work
The difference between Indeed, Simply Hired, JuJu and Google
Bidding strategies for PPC recruiting
Applicant tracking systems and a PPC recruiting campaign
Time for Q&A</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br...
4<br />Does PPC Matter?<br />
5<br />SEO vs. SEM/PPC<br />
6<br />SEO vs. SEM/PPC<br />Pay-Per-Click Ads<br />Pay-Per-Click Ads<br />
7<br /> End User Search Behavior - Views <br />Courtesy of  User Centric, Inc<br />
8<br /> End User Search Behavior - Clicks <br />
9<br />SEO vs. SEM/PPC<br />
10<br />How PPC Recruitment Marketing Works<br />Graphics from Simply Hired…<br />
11<br />How PPC Recruitment Marketing Works<br />Company A<br />Bid @ $1.00<br />Company B<br />Bid @$0.80<br />Company C<...
12<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
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Ppc recruitment hire clix - anatomy of ppc recruiting

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Transcript of "Ppc recruitment hire clix - anatomy of ppc recruiting"

  1. 1. The Anatomy of Pay-Per-Click Recruiting<br />Educational Webinar Series: October 21, 2010<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Host – Neil Costa – HireClix
  3. 3. Quick Intro
  4. 4. Webinar Topics –
  5. 5. Search engine optimization (SEO) vs. search engine marketing (SEM)
  6. 6. How pay-per-click (PPC) recruitment marketing campaigns work
  7. 7. The difference between Indeed, Simply Hired, JuJu and Google
  8. 8. Bidding strategies for PPC recruiting
  9. 9. Applicant tracking systems and a PPC recruiting campaign
  10. 10. Time for Q&A</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br />Recruiting Industry Experience<br />Monster Internal Interactive Agency<br />Focused on Interactive Marketing<br />Develop Customized Marketing Approach<br />Drive New Concepts and Analyze Results<br />Provide Great Value and Zealous Service<br />
  11. 11. 4<br />Does PPC Matter?<br />
  12. 12. 5<br />SEO vs. SEM/PPC<br />
  13. 13. 6<br />SEO vs. SEM/PPC<br />Pay-Per-Click Ads<br />Pay-Per-Click Ads<br />
  14. 14. 7<br /> End User Search Behavior - Views <br />Courtesy of User Centric, Inc<br />
  15. 15. 8<br /> End User Search Behavior - Clicks <br />
  16. 16. 9<br />SEO vs. SEM/PPC<br />
  17. 17. 10<br />How PPC Recruitment Marketing Works<br />Graphics from Simply Hired…<br />
  18. 18. 11<br />How PPC Recruitment Marketing Works<br />Company A<br />Bid @ $1.00<br />Company B<br />Bid @$0.80<br />Company C<br />Bid @ $0.65<br />Company D<br />Bid @$0.30<br />
  19. 19. 12<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
  20. 20. 13<br />Facebook PPC – Laser Focused Targeting<br />
  21. 21. 14<br />Bidding Strategies for PPC Campaigns<br />What are the Best Bidding Strategies?<br />
  22. 22. 15<br />Bidding Strategies for PPC Campaigns<br /><ul><li>Set a Baseline to Start Accumulating Data
  23. 23. Use Information to:
  24. 24. Find Leverage Points
  25. 25. Triage Underperformers
  26. 26. Have Patience to Ride out Ebbs and Flows
  27. 27. Don’t be Afraid to Pause
  28. 28. Better Value in Aggregators than Major Search Engines
  29. 29. Be Cautious of the Universal Bid Strategy</li></li></ul><li>16<br />ATS Tracking – Accurate & Easy<br />https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed<br />Simply Hired – ATS integration information <br />Indeed – ATS integration information<br />
  30. 30. 17<br />Tracking & Reporting = ROI<br />Expect Great Reporting…<br />
  31. 31. 18<br />Benefits of PPC Recruitment Marketing<br /><ul><li>Candidates Search Differently Today
  32. 32. Pay Only for Performance
  33. 33. Grow Employer Brand
  34. 34. Measurable Results
  35. 35. Manage Recruitment Marketing Investments by:
  36. 36. Functional Job – Sales, Finance, Engineering
  37. 37. Geography – Site Specific, Expansion
  38. 38. Initiative – Campus, Diversity</li></li></ul><li>19<br />Q&A<br />HireClix Contacts – <br />Scott Ryan<br />scott.ryan@hireclix.com<br />Neil Costa<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />
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