Your SlideShare is downloading. ×
Ppc recruitment   hire clix - anatomy of ppc recruiting
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ppc recruitment hire clix - anatomy of ppc recruiting

461
views

Published on

Recruitment P

Recruitment P


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
461
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Anatomy of Pay-Per-Click Recruiting
    Educational Webinar Series: October 21, 2010
  • 2. 2
    What to Expect Today
    • Host – Neil Costa – HireClix
    • 3. Quick Intro
    • 4. Webinar Topics –
    • 5. Search engine optimization (SEO) vs. search engine marketing (SEM)
    • 6. How pay-per-click (PPC) recruitment marketing campaigns work
    • 7. The difference between Indeed, Simply Hired, JuJu and Google
    • 8. Bidding strategies for PPC recruiting
    • 9. Applicant tracking systems and a PPC recruiting campaign
    • 10. Time for Q&A
  • 3
    Understanding your Core Value?
    About HireClix
    Based in Gloucester, MA
    Recruiting Industry Experience
    Monster Internal Interactive Agency
    Focused on Interactive Marketing
    Develop Customized Marketing Approach
    Drive New Concepts and Analyze Results
    Provide Great Value and Zealous Service
  • 11. 4
    Does PPC Matter?
  • 12. 5
    SEO vs. SEM/PPC
  • 13. 6
    SEO vs. SEM/PPC
    Pay-Per-Click Ads
    Pay-Per-Click Ads
  • 14. 7
    End User Search Behavior - Views
    Courtesy of User Centric, Inc
  • 15. 8
    End User Search Behavior - Clicks
  • 16. 9
    SEO vs. SEM/PPC
  • 17. 10
    How PPC Recruitment Marketing Works
    Graphics from Simply Hired…
  • 18. 11
    How PPC Recruitment Marketing Works
    Company A
    Bid @ $1.00
    Company B
    Bid @$0.80
    Company C
    Bid @ $0.65
    Company D
    Bid @$0.30
  • 19. 12
    Differences Between the Search Engines
    Major Search Engines
    Job Aggregators
  • 20. 13
    Facebook PPC – Laser Focused Targeting
  • 21. 14
    Bidding Strategies for PPC Campaigns
    What are the Best Bidding Strategies?
  • 22. 15
    Bidding Strategies for PPC Campaigns
    • Set a Baseline to Start Accumulating Data
    • 23. Use Information to:
    • 24. Find Leverage Points
    • 25. Triage Underperformers
    • 26. Have Patience to Ride out Ebbs and Flows
    • 27. Don’t be Afraid to Pause
    • 28. Better Value in Aggregators than Major Search Engines
    • 29. Be Cautious of the Universal Bid Strategy
  • 16
    ATS Tracking – Accurate & Easy
    https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
    Simply Hired – ATS integration information
    Indeed – ATS integration information
  • 30. 17
    Tracking & Reporting = ROI
    Expect Great Reporting…
  • 31. 18
    Benefits of PPC Recruitment Marketing
    • Candidates Search Differently Today
    • 32. Pay Only for Performance
    • 33. Grow Employer Brand
    • 34. Measurable Results
    • 35. Manage Recruitment Marketing Investments by:
    • 36. Functional Job – Sales, Finance, Engineering
    • 37. Geography – Site Specific, Expansion
    • 38. Initiative – Campus, Diversity
  • 19
    Q&A
    HireClix Contacts –
    Scott Ryan
    scott.ryan@hireclix.com
    Neil Costa
    neil.costa@hireclix.com
    888.419.CLIX
    http://www.hireclix.com