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Ppc recruitment   hire clix - anatomy of ppc recruiting
 

Ppc recruitment hire clix - anatomy of ppc recruiting

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    Ppc recruitment   hire clix - anatomy of ppc recruiting Ppc recruitment hire clix - anatomy of ppc recruiting Presentation Transcript

    • The Anatomy of Pay-Per-Click Recruiting
      Educational Webinar Series: October 21, 2010
    • 2
      What to Expect Today
      • Host – Neil Costa – HireClix
      • Quick Intro
      • Webinar Topics –
      • Search engine optimization (SEO) vs. search engine marketing (SEM)
      • How pay-per-click (PPC) recruitment marketing campaigns work
      • The difference between Indeed, Simply Hired, JuJu and Google
      • Bidding strategies for PPC recruiting
      • Applicant tracking systems and a PPC recruiting campaign
      • Time for Q&A
    • 3
      Understanding your Core Value?
      About HireClix
      Based in Gloucester, MA
      Recruiting Industry Experience
      Monster Internal Interactive Agency
      Focused on Interactive Marketing
      Develop Customized Marketing Approach
      Drive New Concepts and Analyze Results
      Provide Great Value and Zealous Service
    • 4
      Does PPC Matter?
    • 5
      SEO vs. SEM/PPC
    • 6
      SEO vs. SEM/PPC
      Pay-Per-Click Ads
      Pay-Per-Click Ads
    • 7
      End User Search Behavior - Views
      Courtesy of User Centric, Inc
    • 8
      End User Search Behavior - Clicks
    • 9
      SEO vs. SEM/PPC
    • 10
      How PPC Recruitment Marketing Works
      Graphics from Simply Hired…
    • 11
      How PPC Recruitment Marketing Works
      Company A
      Bid @ $1.00
      Company B
      Bid @$0.80
      Company C
      Bid @ $0.65
      Company D
      Bid @$0.30
    • 12
      Differences Between the Search Engines
      Major Search Engines
      Job Aggregators
    • 13
      Facebook PPC – Laser Focused Targeting
    • 14
      Bidding Strategies for PPC Campaigns
      What are the Best Bidding Strategies?
    • 15
      Bidding Strategies for PPC Campaigns
      • Set a Baseline to Start Accumulating Data
      • Use Information to:
      • Find Leverage Points
      • Triage Underperformers
      • Have Patience to Ride out Ebbs and Flows
      • Don’t be Afraid to Pause
      • Better Value in Aggregators than Major Search Engines
      • Be Cautious of the Universal Bid Strategy
    • 16
      ATS Tracking – Accurate & Easy
      https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
      Simply Hired – ATS integration information
      Indeed – ATS integration information
    • 17
      Tracking & Reporting = ROI
      Expect Great Reporting…
    • 18
      Benefits of PPC Recruitment Marketing
      • Candidates Search Differently Today
      • Pay Only for Performance
      • Grow Employer Brand
      • Measurable Results
      • Manage Recruitment Marketing Investments by:
      • Functional Job – Sales, Finance, Engineering
      • Geography – Site Specific, Expansion
      • Initiative – Campus, Diversity
    • 19
      Q&A
      HireClix Contacts –
      Scott Ryan
      scott.ryan@hireclix.com
      Neil Costa
      neil.costa@hireclix.com
      888.419.CLIX
      http://www.hireclix.com