Pay per-click recruiting - hire clix - anatomy of ppc recruiting - indeed - simply hired - google april 2011

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Use Indeed for recruitment advertising. …

Use Indeed for recruitment advertising.
Simply Hired for recruiting.
Use google for recruiting
SEO careers website and jobs.

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Transcript

  • 1. The Anatomy of Pay-Per-Click Recruiting
    Educational Webinar Series: April 7, 2011
  • 2. 2
    What to Expect Today
    • Host – Neil Costa
    • 3. Webinar Topics –
    • 4. Search engine optimization (SEO) & search engine marketing (SEM)
    • 5. How pay-per-click (PPC) recruitment marketing campaigns work
    • 6. The difference between Indeed, Simply Hired, JuJu and Google
    • 7. Bidding strategies for PPC recruiting
    • 8. Applicant tracking systems and a PPC recruiting campaign
    • 9. Q&A
    • 10. Chat & Questions via GoToMeeting
    • 11. Social Media - Twitter - #recruiting
  • 3
    Understanding your Core Value?
    About HireClix
    Based outside of Boston, MA – Gloucester, MA
    Recruiting & Digital Marketing Industry Experience
    Focused on Interactive Marketing
    Develop Customized Recruitment Marketing
    Turn-key Recruitment Marketing Experts
    Provide Great Value and Zealous Service
  • 12. 4
    Does PPC Matter?
  • 13. 5
    SEO vs. SEM/PPC
  • 14. 6
    SEO vs. SEM/PPC
    Pay-Per-Click Ads
    Pay-Per-Click Ads
  • 15. 7
    End User Search Behavior - Views
    Courtesy of User Centric, Inc
  • 16. 8
    End User Search Behavior - Clicks
  • 17. 9
    SEO vs. SEM/PPC
  • 18. 10
    How PPC Recruitment Marketing Works
    Graphics from Simply Hired…
  • 19. 11
    How PPC Recruitment Marketing Works
    Company A
    Bid @ $1.00
    Company B
    Bid @$0.80
    Company C
    Bid @ $0.65
    Company D
    Bid @$0.30
  • 20. 12
    Differences Between the Search Engines
    Major Search Engines
    Job Aggregators
  • 21. 13
    Facebook PPC – Laser Focused Targeting
  • 22. 14
    Bidding Strategies for PPC Campaigns
    What are the Best Bidding Strategies?
  • 23. 15
    Bidding Strategies for PPC Campaigns
    • Set a Baseline to Start Accumulating Data
    • 24. Use Information to:
    • 25. Find Leverage Points
    • 26. Triage Underperformers
    • 27. Have Patience to Ride out Ebbs and Flows
    • 28. Don’t be Afraid to Pause
    • 29. Better Value in Aggregators than Major Search Engines
    • 30. Be Cautious of the Universal Bid Strategy
  • 16
    ATS Tracking – Accurate & Easy
    https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
    Simply Hired – ATS integration information
    Indeed – ATS integration information
  • 31. 17
    Tracking & Reporting = ROI
    Expect Great Reporting…
  • 32. 18
    Tracking & Reporting = ROI
  • 33. 19
    Benefits of PPC Recruitment Marketing
    • Candidates Search Differently Today
    • 34. Pay Only for Performance
    • 35. Grow Employer Brand
    • 36. Measurable Results
    • 37. Manage Recruitment Marketing Investments by:
    • 38. Functional Job – Sales, Finance, Engineering
    • 39. Geography – Site Specific, Expansion
    • 40. Initiative – Campus, Diversity
  • 20
    Q&A
    HireClix Contacts –
    Scott Ryan
    scott.ryan@hireclix.com
    Neil Costa
    neil.costa@hireclix.com
    888.419.CLIX
    http://www.hireclix.com