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Passive Candidates   CireClix - social recruiting seminar - targeting passive candidates on linkedin and facebook - 5.2.13
 

Passive Candidates CireClix - social recruiting seminar - targeting passive candidates on linkedin and facebook - 5.2.13

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HireClix helps recruiting teams target passive candidates through LinkedIn and Facebook advertising. HireClix also effectively leverages its Passive Candidate Network - ...

HireClix helps recruiting teams target passive candidates through LinkedIn and Facebook advertising. HireClix also effectively leverages its Passive Candidate Network - www.passivecandidatenetwork.com - to drive employers' jobs, branding and value proposition to candidates where they work and play.

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    Passive Candidates   CireClix - social recruiting seminar - targeting passive candidates on linkedin and facebook - 5.2.13 Passive Candidates CireClix - social recruiting seminar - targeting passive candidates on linkedin and facebook - 5.2.13 Presentation Transcript

    • Social Recruiting: Targeting Passive Candidateswith LinkedIn and Facebook RecruitmentAdvertisingMay 2, 2013
    • 2What to Expect Today• Quick Intro• What You Will Learn• Why Targeting Passive Candidates with Ads is Important• What You Need to Get Started• Targeting Passive Candidates with LinkedIn Advertising• Targeting Passive Candidates with Facebook Advertising• What’s Next…• Q&A
    • 3Understanding your Core Value?• Based in Boston, MA• Digital Recruitment Marketing Agency• Expertise in Digital Recruitment Marketing, Pay-per-click, Social Recruiting, Campus Recruiting & ATS Analytics• Agency of Record – Single Point for all Recruiting Vendors• Recruitment Marketing Projects• Recruitment Marketing Assessments – Build a baseline• ATS Analytics Experts• Innovative Alternative to Larger Recruitment Ad Agencies• Provide Great Value and Zealous ServiceAbout HireClix
    • 4Why New Recruiting Tactics Are Needed
    • 5Connecting with Talent When They are Ready
    • 6Truly Connecting with TalentProduct ManagerSoftware QA Engineer Sales Exec
    • 7LinkedIn is Effectively Universal in RecruitingJobVite Social Recruiting Survey 2012
    • 8Social Recruiting on Facebook & LinkedIn• Targeted Ads Complement Recruiting Labor• Develop Unique with Ads to Start a Discussion• Leverage Keywords, Attributes & Affinities
    • 9Targeting on LinkedIn & Facebook
    • Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Veterans, Campus Know Your Targets – Work with Hiring Managers Job Titles & Skills Good Recent Hires | Competitors Geographies What is the “Call to Action”? Apply Connect Learn More | Follow | Like Us Track, Manage & OptimizeChecklist for Advertising on LinkedIn & Facebook
    • 11LinkedIn DirectAds Target Passive Candidates
    • Targeting Talent by Companyon LinkedIn
    • Narrowcasted Advertising on LinkedIn
    • Effectively Leverage Groups
    • Decide Which Ads & Call to Action to UseDecide Which Call to Action to Use
    • Facebook Ads Target Similar CandidatesDecide Which Call to Action to Use
    • 17Targeting Users by Profile Information
    • 18Facebook Ads to Target Passive CandidatesLeverage Partial Resume Profile Data
    • 19Key Initiatives – Finding Military Engineers
    • 20Targeting Users by Profile Information
    • Sourcing Veterans Through LinkedIn
    • 22Narrowcast to Veterans through Social MediaLaser Targeting of Veterans Skills & Jobs
    • 23Targeting Passive Candidates through Social• Understand Your Goals• Define Who you Are Targeting• Create a Clear Call to Action (CTA)• Build Targeted Recruitment Ad Campaigns• Track, Measure & Optimize Campaigns
    • 24Connecting with Talent When They are Ready
    • 25Stop Pursuing Passive Candidates???Why you should stop pursuing passive candidatesOne of the most backward fads in the business world is the fervor with which companiesare pursing passive candidates, former HR executive Liz Ryan writes. Firms that use thestrategy are at risk of appearing desperate and of alienating candidates who aregenuinely interested in working for them. "Calling unsuspecting people at their desksand pitching them on your opportunities doesn’t make a company hipper," Ryanwrites…http://www.businessweek.com/articles/2013-05-01/the-latest-corporate-mania-snagging-passive-job-candidates#r=com-s
    • 26Q&ASpeaker Contact Info –Neil Costa – Founder & CEOneil.costa@hireclix.comhttp://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix