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HireClix PPC Recruiting in today's dynamic marketplace

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HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, …

HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions.

* What is Pay-Per-Click recruiting?
* Why should my organization use it?
* How does PPC recruitment marketing strengthen my employment brand?
* How can my organization adopt PPC recruiting most easily and effectively?

Published in: Business, Technology, Design

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Transcript

  • 1. Pay-Per-Click Recruiting in Today’s Marketplace
    HireClix Educational Webinar Series:
    December 2, 2010
  • 2. 2
    What to Expect Today
    • Quick Intro
    • 3. Webinar Topics – Recruitment Marketing Strategy
    • 4. What is Pay-Per-Click Recruiting?
    • 5. Why Should you use Pay-Per-Click Marketing?
    • 6. Take Charge of Your Content
    • 7. Save Money
    • 8. Find Better Candidates
    • 9. Assert Your Employment Brand
    • 10. Budget, Applicant tracking systems and ROI
    • 11. Time for Q&A
  • 3
    Understanding your Core Value?
    About HireClix
    Based in Gloucester, MA
    Recruiting Industry Experience
    Monster Internal Interactive Agency
    Focused on Interactive Marketing
    Develop Customized Marketing Approach
    Drive New Concepts and Analyze Results
    Provide Great Value and Zealous Service
  • 12. 4
    What is PPC and Does it Matter?
  • 13. 5
    SEO vs. SEM/PPC
    Pay-Per-Click Ads
    Pay-Per-Click Ads
  • 14. 6
    Differences Between the Search Engines
    Major Search Engines
    Job Aggregators
  • 15. 7
    End User Search Behavior - Views
    Courtesy of User Centric, Inc
  • 16. 8
    End User Search Behavior - Clicks
  • 17.
    • Typically Career Sites are Scraped
    • 18. Proactive Companies Provide a Feed
    • 19. ATS Should be Easy & Helpful
    9
    Take Charge of Your Content
    XML Jobs Feed
  • 20. 10
    Save Money – Diversify Recruiting Budget?
  • 21. 11
    Find Better Employees
  • 22. 12
    Building Brand
  • 23. 13
    Budget, Optimization & Reporting = ROI
  • 24. 14
    Budgeting Strategies for PPC Campaigns
    • Set a Baseline to Start Accumulating Data
    • 25. Use Information to:
    • 26. Find Leverage Points
    • 27. Triage Underperformers
    • 28. Have Patience to Ride out Ebbs and Flows
    • 29. Don’t be Afraid to Pause
    • 30. Better Value in Aggregators than Major Search Engines
    • 31. Be Cautious of the Universal Bid Strategy
  • 15
    Bidding Strategies for PPC Campaigns
    What are the Best Bidding Strategies?
  • 32. 16
    ATS Tracking – Accurate & Easy
    https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
    Simply Hired – ATS integration information
    Indeed – ATS integration information
  • 33. 17
    Benefits of PPC Recruitment Marketing
    • Candidates Search Differently Today
    • 34. Diversify your Recruitment Marketing
    • 35. Pay Only for Performance
    • 36. Grow Employer Brand
    • 37. Measurable Results
  • 18
    Q&A
    HireClix Contacts –
    Scott Ryan
    scott.ryan@hireclix.com
    Neil Costa
    neil.costa@hireclix.com
    888.419.CLIX
    http://www.hireclix.com