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HireClix   PPC Recruiting in today's dynamic marketplace
 

HireClix PPC Recruiting in today's dynamic marketplace

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HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your ...

HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions.

* What is Pay-Per-Click recruiting?
* Why should my organization use it?
* How does PPC recruitment marketing strengthen my employment brand?
* How can my organization adopt PPC recruiting most easily and effectively?

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    HireClix   PPC Recruiting in today's dynamic marketplace HireClix PPC Recruiting in today's dynamic marketplace Presentation Transcript

    • Pay-Per-Click Recruiting in Today’s Marketplace
      HireClix Educational Webinar Series:
      December 2, 2010
    • 2
      What to Expect Today
      • Quick Intro
      • Webinar Topics – Recruitment Marketing Strategy
      • What is Pay-Per-Click Recruiting?
      • Why Should you use Pay-Per-Click Marketing?
      • Take Charge of Your Content
      • Save Money
      • Find Better Candidates
      • Assert Your Employment Brand
      • Budget, Applicant tracking systems and ROI
      • Time for Q&A
    • 3
      Understanding your Core Value?
      About HireClix
      Based in Gloucester, MA
      Recruiting Industry Experience
      Monster Internal Interactive Agency
      Focused on Interactive Marketing
      Develop Customized Marketing Approach
      Drive New Concepts and Analyze Results
      Provide Great Value and Zealous Service
    • 4
      What is PPC and Does it Matter?
    • 5
      SEO vs. SEM/PPC
      Pay-Per-Click Ads
      Pay-Per-Click Ads
    • 6
      Differences Between the Search Engines
      Major Search Engines
      Job Aggregators
    • 7
      End User Search Behavior - Views
      Courtesy of User Centric, Inc
    • 8
      End User Search Behavior - Clicks
      • Typically Career Sites are Scraped
      • Proactive Companies Provide a Feed
      • ATS Should be Easy & Helpful
      9
      Take Charge of Your Content
      XML Jobs Feed
    • 10
      Save Money – Diversify Recruiting Budget?
    • 11
      Find Better Employees
    • 12
      Building Brand
    • 13
      Budget, Optimization & Reporting = ROI
    • 14
      Budgeting Strategies for PPC Campaigns
      • Set a Baseline to Start Accumulating Data
      • Use Information to:
      • Find Leverage Points
      • Triage Underperformers
      • Have Patience to Ride out Ebbs and Flows
      • Don’t be Afraid to Pause
      • Better Value in Aggregators than Major Search Engines
      • Be Cautious of the Universal Bid Strategy
    • 15
      Bidding Strategies for PPC Campaigns
      What are the Best Bidding Strategies?
    • 16
      ATS Tracking – Accurate & Easy
      https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
      Simply Hired – ATS integration information
      Indeed – ATS integration information
    • 17
      Benefits of PPC Recruitment Marketing
      • Candidates Search Differently Today
      • Diversify your Recruitment Marketing
      • Pay Only for Performance
      • Grow Employer Brand
      • Measurable Results
    • 18
      Q&A
      HireClix Contacts –
      Scott Ryan
      scott.ryan@hireclix.com
      Neil Costa
      neil.costa@hireclix.com
      888.419.CLIX
      http://www.hireclix.com