Pay-Per-Click Recruiting in Today’s Marketplace<br />HireClix Educational Webinar Series: <br />December 2, 2010<br />
2<br />What to Expect Today<br /><ul><li>Quick Intro
Webinar Topics – Recruitment Marketing Strategy
What is Pay-Per-Click Recruiting?
Why Should you use Pay-Per-Click Marketing?
Take Charge of Your Content
Save Money
Find Better Candidates
Assert Your Employment Brand
Budget, Applicant tracking systems and ROI
Time for Q&A</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br...
4<br />What is PPC and Does it Matter?<br />
5<br />SEO vs. SEM/PPC<br />Pay-Per-Click Ads<br />Pay-Per-Click Ads<br />
6<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
7<br /> End User Search Behavior - Views <br />Courtesy of  User Centric, Inc<br />
8<br /> End User Search Behavior - Clicks <br />
<ul><li>Typically Career Sites are Scraped
Proactive Companies Provide a Feed
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HireClix PPC Recruiting in today's dynamic marketplace

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HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions.

* What is Pay-Per-Click recruiting?
* Why should my organization use it?
* How does PPC recruitment marketing strengthen my employment brand?
* How can my organization adopt PPC recruiting most easily and effectively?

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HireClix PPC Recruiting in today's dynamic marketplace

  1. 1. Pay-Per-Click Recruiting in Today’s Marketplace<br />HireClix Educational Webinar Series: <br />December 2, 2010<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics – Recruitment Marketing Strategy
  4. 4. What is Pay-Per-Click Recruiting?
  5. 5. Why Should you use Pay-Per-Click Marketing?
  6. 6. Take Charge of Your Content
  7. 7. Save Money
  8. 8. Find Better Candidates
  9. 9. Assert Your Employment Brand
  10. 10. Budget, Applicant tracking systems and ROI
  11. 11. Time for Q&A</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br />Recruiting Industry Experience<br />Monster Internal Interactive Agency<br />Focused on Interactive Marketing<br />Develop Customized Marketing Approach<br />Drive New Concepts and Analyze Results<br />Provide Great Value and Zealous Service<br />
  12. 12. 4<br />What is PPC and Does it Matter?<br />
  13. 13. 5<br />SEO vs. SEM/PPC<br />Pay-Per-Click Ads<br />Pay-Per-Click Ads<br />
  14. 14. 6<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
  15. 15. 7<br /> End User Search Behavior - Views <br />Courtesy of User Centric, Inc<br />
  16. 16. 8<br /> End User Search Behavior - Clicks <br />
  17. 17. <ul><li>Typically Career Sites are Scraped
  18. 18. Proactive Companies Provide a Feed
  19. 19. ATS Should be Easy & Helpful</li></ul>9<br />Take Charge of Your Content<br />XML Jobs Feed<br />
  20. 20. 10<br />Save Money – Diversify Recruiting Budget?<br />
  21. 21. 11<br />Find Better Employees<br />
  22. 22. 12<br />Building Brand<br />
  23. 23. 13<br />Budget, Optimization & Reporting = ROI<br />
  24. 24. 14<br />Budgeting Strategies for PPC Campaigns<br /><ul><li>Set a Baseline to Start Accumulating Data
  25. 25. Use Information to:
  26. 26. Find Leverage Points
  27. 27. Triage Underperformers
  28. 28. Have Patience to Ride out Ebbs and Flows
  29. 29. Don’t be Afraid to Pause
  30. 30. Better Value in Aggregators than Major Search Engines
  31. 31. Be Cautious of the Universal Bid Strategy</li></li></ul><li>15<br />Bidding Strategies for PPC Campaigns<br />What are the Best Bidding Strategies?<br />
  32. 32. 16<br />ATS Tracking – Accurate & Easy<br />https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed<br />Simply Hired – ATS integration information <br />Indeed – ATS integration information<br />
  33. 33. 17<br />Benefits of PPC Recruitment Marketing<br /><ul><li>Candidates Search Differently Today
  34. 34. Diversify your Recruitment Marketing
  35. 35. Pay Only for Performance
  36. 36. Grow Employer Brand
  37. 37. Measurable Results</li></li></ul><li>18<br />Q&A<br />HireClix Contacts – <br />Scott Ryan<br />scott.ryan@hireclix.com<br />Neil Costa<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />
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