Hire clix facebook recruiting in ten minutes - mar 10th 2011Presentation Transcript
Facebook Recruiting in Ten Minutes Educational Webinar Series: March10, 2011
2 What to Expect Today
Hosts – Scott Ryan & Neil Costa
Facebook Recruiting – It’s Serious, Start Now
Are you Ready for Facebook?
Driving Candidates with Targeted Facebook Ads
Building a Facebook Fan Page Strategy
Chat & Questions via GoToMeeting
Social Media - Twitter - #hcbootcamp#recruiting
3 Understanding your Core Value? About HireClix Based outside of Boston, MA – Gloucester, MA Recruiting & Digital Marketing Industry Experience Focused on Interactive Marketing Develop Customized Recruitment Marketing Turn-key Recruitment Marketing Experts Provide Great Value and Zealous Service
4 Fish Where the Fish Are…
5 Facebook – It’s Serious 10X Facebook Users in 3 Years 50M (Oct ‘07) to 500M (Dec ‘10) Revenue - $1.2B in 1st Jan-Sept 2010 Facebook Net Profit of $355M* *Reuters – Jan 6, 2011
6 Are you Ready for Facebook?
Do you use Facebook for personal activities?
Do your employees use Facebook?
Are you naturally curious about using Facebook for business?
Do you want to recruit talent from 18-65?
Are you trying to diversify your recruiting efforts?
7 Rapidly Create Facebook Ads
8 Targeting Users by Profile Information
9 Leverage Logos & Images for Facebook Ads
10 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets
11 Facebook PPC – Laser Focused Targeting
12 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page
13 Corporate Page vs. Dedicated Page
14 Facebook for Your Employment Brand
15 Facebook Fan Page = Dist. & Engagement
16 Facebook Fan Page = Dist. & Engagement
17 Tracking & Reporting = Recruiting ROI
Tracking for ATS & Google Analytics
Modifying & Optimize
18 Facebook Recruitment Marketing Value
Serious Volume of Users
True Passive Candidate Audience
Low Cost Threshold to Start
Sophisticated Targeting for Ads –
Fan Page to Engage Talent Community
Window into Corporate Culture
19 Q&A HireClix Contacts – Scott Ryan firstname.lastname@example.org Neil Costa email@example.com 888.419.CLIX http://www.hireclix.com