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Hire clix facebook recruiting in ten minutes - mar 10th 2011

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Transcript

  • 1. Facebook Recruiting in Ten Minutes
    Educational Webinar Series: March10, 2011
  • 2. 2
    What to Expect Today
    • Hosts – Scott Ryan & Neil Costa
    • 3. Quick Intro
    • 4. Webinar Topics
    • 5. Facebook Recruiting – It’s Serious, Start Now
    • 6. Are you Ready for Facebook?
    • 7. Driving Candidates with Targeted Facebook Ads
    • 8. Building a Facebook Fan Page Strategy
    • 9. Q&A
    • 10. Chat & Questions via GoToMeeting
    • 11. Social Media - Twitter - #hcbootcamp#recruiting
  • 3
    Understanding your Core Value?
    About HireClix
    Based outside of Boston, MA – Gloucester, MA
    Recruiting & Digital Marketing Industry Experience
    Focused on Interactive Marketing
    Develop Customized Recruitment Marketing
    Turn-key Recruitment Marketing Experts
    Provide Great Value and Zealous Service
  • 12. 4
    Fish Where the Fish Are…
  • 13. 5
    Facebook – It’s Serious
    10X Facebook Users in 3 Years
    50M (Oct ‘07) to 500M (Dec ‘10)
    Revenue - $1.2B in 1st Jan-Sept 2010
    Facebook Net Profit of $355M*
    *Reuters – Jan 6, 2011
  • 14. 6
    Are you Ready for Facebook?
    • Do you use Facebook for personal activities?
    • 15. Do your employees use Facebook?
    • 16. Are you naturally curious about using Facebook for business?
    • 17. Do you want to recruit talent from 18-65?
    • 18. Are you trying to diversify your recruiting efforts?
  • 7
    Rapidly Create Facebook Ads
  • 19. 8
    Targeting Users by Profile Information
  • 20. 9
    Leverage Logos & Images for Facebook Ads
  • 21. 10
    Bidding Strategies for PPC Campaigns
    Facebook Bids & Budgets
  • 22. 11
    Facebook PPC – Laser Focused Targeting
  • 23. 12
    Building a Facebook Fan Page Strategy
    Corporate Page vs. Dedicated Careers Page
  • 24. 13
    Corporate Page vs. Dedicated Page
  • 25. 14
    Facebook for Your Employment Brand
  • 26. 15
    Facebook Fan Page = Dist. & Engagement
  • 27. 16
    Facebook Fan Page = Dist. & Engagement
  • 28. 17
    Tracking & Reporting = Recruiting ROI
    • Measure Spend
    • 29. Tracking for ATS & Google Analytics
    • 30. Modifying & Optimize
  • 18
    Facebook Recruitment Marketing Value
    • Serious Volume of Users
    • 31. True Passive Candidate Audience
    • 32. Low Cost Threshold to Start
    • 33. Sophisticated Targeting for Ads –
    • 34. Education
    • 35. Employer
    • 36. Geography
    • 37. Interests
    • 38. Fan Page to Engage Talent Community
    • 39. Window into Corporate Culture
  • 19
    Q&A
    HireClix Contacts –
    Scott Ryan
    scott.ryan@hireclix.com
    Neil Costa
    neil.costa@hireclix.com
    888.419.CLIX
    http://www.hireclix.com

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