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Hire clix   facebook recruiting in ten minutes - feb 10th 2011
 

Hire clix facebook recruiting in ten minutes - feb 10th 2011

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    Hire clix   facebook recruiting in ten minutes - feb 10th 2011 Hire clix facebook recruiting in ten minutes - feb 10th 2011 Presentation Transcript

    • Facebook Recruiting in Ten Minutes Educational Webinar Series: February 10, 2011
    • What to Expect Today• Host – Scott Ryan & Speaker – Neil Costa• Quick Intro• Webinar Topics • Facebook Recruiting – It’s Serious, Start Now • Are you Ready for Facebook? • Driving Candidates with Targeted Facebook Ads • Building a Facebook Fan Page Strategy• Q&A • Chat & Questions via GoToMeeting • Social Media - Twitter - #hcbootcamp #recruiting 2
    • Understanding your CoreAbout HireClix Value?• Based outside of Boston, MA – Gloucester, MA• Recruiting & Digital Marketing Industry Experience• Focused on Interactive Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service 3
    • Fish Where the Fish Are… 4
    • Facebook – It’s Serious 10X Facebook Users in 3 Years 50M (Oct ‘07) to 500M (Dec ‘10) Revenue - $1.2B in 1st Jan-Sept 2010 Facebook Net Profit of $355M* 5 *Reuters – Jan 6, 2011
    • Are you Ready for Facebook? • Do you use Facebook for personal activities? • Do your employees use Facebook? • Are you naturally curious about using Facebook for business? • Do you want to recruit talent from 18-65? • Are you trying to diversify your recruiting efforts? 6
    • Rapidly Create Facebook Ads 7
    • Targeting Users by Profile Information 8
    • Leverage Logos & Images for Facebook Ads 9
    • Bidding Strategies for PPC Campaigns Facebook Bids & Budgets 10
    • Facebook PPC – Laser Focused Targeting 11
    • Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 12
    • Corporate Page vs. Dedicated Page 13
    • Facebook for Your Employment Brand 14
    • Facebook Fan Page = Dist. & Engagement 15
    • Facebook Fan Page = Dist. & Engagement 16
    • Tracking & Reporting = Recruiting ROI • Measure Spend • Tracking for ATS & Google Analytics • Modifying & Optimize 17
    • Facebook Recruitment Marketing Value• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads – • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Window into Corporate Culture 18
    • Q&AHireClix Contacts –Scott Ryanscott.ryan@hireclix.comNeil Costaneil.costa@hireclix.com888.419.CLIXhttp://www.hireclix.com 19