Hire clix facebook recruiting in ten minutes - feb 10th 2011

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Hire clix facebook recruiting in ten minutes - feb 10th 2011

  1. 1. Facebook Recruiting in Ten Minutes Educational Webinar Series: February 10, 2011
  2. 2. What to Expect Today• Host – Scott Ryan & Speaker – Neil Costa• Quick Intro• Webinar Topics • Facebook Recruiting – It’s Serious, Start Now • Are you Ready for Facebook? • Driving Candidates with Targeted Facebook Ads • Building a Facebook Fan Page Strategy• Q&A • Chat & Questions via GoToMeeting • Social Media - Twitter - #hcbootcamp #recruiting 2
  3. 3. Understanding your CoreAbout HireClix Value?• Based outside of Boston, MA – Gloucester, MA• Recruiting & Digital Marketing Industry Experience• Focused on Interactive Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service 3
  4. 4. Fish Where the Fish Are… 4
  5. 5. Facebook – It’s Serious 10X Facebook Users in 3 Years 50M (Oct ‘07) to 500M (Dec ‘10) Revenue - $1.2B in 1st Jan-Sept 2010 Facebook Net Profit of $355M* 5 *Reuters – Jan 6, 2011
  6. 6. Are you Ready for Facebook? • Do you use Facebook for personal activities? • Do your employees use Facebook? • Are you naturally curious about using Facebook for business? • Do you want to recruit talent from 18-65? • Are you trying to diversify your recruiting efforts? 6
  7. 7. Rapidly Create Facebook Ads 7
  8. 8. Targeting Users by Profile Information 8
  9. 9. Leverage Logos & Images for Facebook Ads 9
  10. 10. Bidding Strategies for PPC Campaigns Facebook Bids & Budgets 10
  11. 11. Facebook PPC – Laser Focused Targeting 11
  12. 12. Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 12
  13. 13. Corporate Page vs. Dedicated Page 13
  14. 14. Facebook for Your Employment Brand 14
  15. 15. Facebook Fan Page = Dist. & Engagement 15
  16. 16. Facebook Fan Page = Dist. & Engagement 16
  17. 17. Tracking & Reporting = Recruiting ROI • Measure Spend • Tracking for ATS & Google Analytics • Modifying & Optimize 17
  18. 18. Facebook Recruitment Marketing Value• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads – • Education • Employer • Geography • Interests• Fan Page to Engage Talent Community• Window into Corporate Culture 18
  19. 19. Q&AHireClix Contacts –Scott Ryanscott.ryan@hireclix.comNeil Costaneil.costa@hireclix.com888.419.CLIXhttp://www.hireclix.com 19

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