1. Facebook Recruiting in Ten Minutes<br />Educational Webinar Series: February 10, 2011<br />
2. 2<br />What to Expect Today<br /><ul><li>Host – Scott Ryan & Speaker – Neil Costa
3. Quick Intro
4. Webinar Topics
5. Facebook Recruiting – It’s Serious, Start Now
6. Are you Ready for Facebook?
7. Driving Candidates with Targeted Facebook Ads
8. Building a Facebook Fan Page Strategy
10. Chat & Questions via GoToMeeting
11. Social Media - Twitter - #hcbootcamp#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Recruiting & Digital Marketing Industry Experience<br />Focused on Interactive Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
12. 4<br />Fish Where the Fish Are…<br />
13. 5<br />Facebook – It’s Serious<br />10X Facebook Users in 3 Years<br />50M (Oct ‘07) to 500M (Dec ‘10)<br />Revenue - $1.2B in 1st Jan-Sept 2010<br />Facebook Net Profit of $355M* <br />*Reuters – Jan 6, 2011<br />
14. 6<br />Are you Ready for Facebook?<br /><ul><li>Do you use Facebook for personal activities?
15. Do your employees use Facebook?
16. Are you naturally curious about using Facebook for business?
17. Do you want to recruit talent from 18-65?
18. Are you trying to diversify your recruiting efforts?</li></li></ul><li>7<br /> Rapidly Create Facebook Ads<br />
19. 8<br /> Targeting Users by Profile Information<br />
20. 9<br /> Leverage Logos & Images for Facebook Ads<br />
21. 10<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />