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Hire clix   facebook recruiting in ten minutes - feb 10th 2011
 

Hire clix facebook recruiting in ten minutes - feb 10th 2011

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Facebook Recruitment Advertising - HireClix -

Facebook Recruitment Advertising - HireClix -

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    Hire clix   facebook recruiting in ten minutes - feb 10th 2011 Hire clix facebook recruiting in ten minutes - feb 10th 2011 Presentation Transcript

    • Facebook Recruiting in Ten Minutes
      Educational Webinar Series: February 10, 2011
    • 2
      What to Expect Today
      • Host – Scott Ryan & Speaker – Neil Costa
      • Quick Intro
      • Webinar Topics
      • Facebook Recruiting – It’s Serious, Start Now
      • Are you Ready for Facebook?
      • Driving Candidates with Targeted Facebook Ads
      • Building a Facebook Fan Page Strategy
      • Q&A
      • Chat & Questions via GoToMeeting
      • Social Media - Twitter - #hcbootcamp#recruiting
    • 3
      Understanding your Core Value?
      About HireClix
      Based outside of Boston, MA – Gloucester, MA
      Recruiting & Digital Marketing Industry Experience
      Focused on Interactive Marketing
      Develop Customized Recruitment Marketing
      Turn-key Recruitment Marketing Experts
      Provide Great Value and Zealous Service
    • 4
      Fish Where the Fish Are…
    • 5
      Facebook – It’s Serious
      10X Facebook Users in 3 Years
      50M (Oct ‘07) to 500M (Dec ‘10)
      Revenue - $1.2B in 1st Jan-Sept 2010
      Facebook Net Profit of $355M*
      *Reuters – Jan 6, 2011
    • 6
      Are you Ready for Facebook?
      • Do you use Facebook for personal activities?
      • Do your employees use Facebook?
      • Are you naturally curious about using Facebook for business?
      • Do you want to recruit talent from 18-65?
      • Are you trying to diversify your recruiting efforts?
    • 7
      Rapidly Create Facebook Ads
    • 8
      Targeting Users by Profile Information
    • 9
      Leverage Logos & Images for Facebook Ads
    • 10
      Bidding Strategies for PPC Campaigns
      Facebook Bids & Budgets
    • 11
      Facebook PPC – Laser Focused Targeting
    • 12
      Building a Facebook Fan Page Strategy
      Corporate Page vs. Dedicated Careers Page
    • 13
      Corporate Page vs. Dedicated Page
    • 14
      Facebook for Your Employment Brand
    • 15
      Facebook Fan Page = Dist. & Engagement
    • 16
      Facebook Fan Page = Dist. & Engagement
    • 17
      Tracking & Reporting = Recruiting ROI
      • Measure Spend
      • Tracking for ATS & Google Analytics
      • Modifying & Optimize
    • 18
      Facebook Recruitment Marketing Value
      • Serious Volume of Users
      • True Passive Candidate Audience
      • Low Cost Threshold to Start
      • Sophisticated Targeting for Ads –
      • Education
      • Employer
      • Geography
      • Interests
      • Fan Page to Engage Talent Community
      • Window into Corporate Culture
    • 19
      Q&A
      HireClix Contacts –
      Scott Ryan
      scott.ryan@hireclix.com
      Neil Costa
      neil.costa@hireclix.com
      888.419.CLIX
      http://www.hireclix.com