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Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
Hire clix   facebook recruiting in ten minutes - feb 10th 2011
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Hire clix facebook recruiting in ten minutes - feb 10th 2011

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Facebook Recruitment Advertising - HireClix -

Facebook Recruitment Advertising - HireClix -

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  • 1. Facebook Recruiting in Ten Minutes<br />Educational Webinar Series: February 10, 2011<br />
  • 2. 2<br />What to Expect Today<br /><ul><li>Host – Scott Ryan &amp; Speaker – Neil Costa
  • 3. Quick Intro
  • 4. Webinar Topics
  • 5. Facebook Recruiting – It’s Serious, Start Now
  • 6. Are you Ready for Facebook?
  • 7. Driving Candidates with Targeted Facebook Ads
  • 8. Building a Facebook Fan Page Strategy
  • 9. Q&amp;A
  • 10. Chat &amp; Questions via GoToMeeting
  • 11. Social Media - Twitter - #hcbootcamp#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Recruiting &amp; Digital Marketing Industry Experience<br />Focused on Interactive Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  • 12. 4<br />Fish Where the Fish Are…<br />
  • 13. 5<br />Facebook – It’s Serious<br />10X Facebook Users in 3 Years<br />50M (Oct ‘07) to 500M (Dec ‘10)<br />Revenue - $1.2B in 1st Jan-Sept 2010<br />Facebook Net Profit of $355M* <br />*Reuters – Jan 6, 2011<br />
  • 14. 6<br />Are you Ready for Facebook?<br /><ul><li>Do you use Facebook for personal activities?
  • 15. Do your employees use Facebook?
  • 16. Are you naturally curious about using Facebook for business?
  • 17. Do you want to recruit talent from 18-65?
  • 18. Are you trying to diversify your recruiting efforts?</li></li></ul><li>7<br /> Rapidly Create Facebook Ads<br />
  • 19. 8<br /> Targeting Users by Profile Information<br />
  • 20. 9<br /> Leverage Logos &amp; Images for Facebook Ads<br />
  • 21. 10<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids &amp; Budgets<br />
  • 22. 11<br />Facebook PPC – Laser Focused Targeting<br />
  • 23. 12<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  • 24. 13<br />Corporate Page vs. Dedicated Page<br />
  • 25. 14<br />Facebook for Your Employment Brand<br />
  • 26. 15<br />Facebook Fan Page = Dist. &amp; Engagement <br />
  • 27. 16<br />Facebook Fan Page = Dist. &amp; Engagement <br />
  • 28. 17<br />Tracking &amp; Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  • 29. Tracking for ATS &amp; Google Analytics
  • 30. Modifying &amp; Optimize</li></li></ul><li>18<br />Facebook Recruitment Marketing Value<br /><ul><li>Serious Volume of Users
  • 31. True Passive Candidate Audience
  • 32. Low Cost Threshold to Start
  • 33. Sophisticated Targeting for Ads –
  • 34. Education
  • 35. Employer
  • 36. Geography
  • 37. Interests
  • 38. Fan Page to Engage Talent Community
  • 39. Window into Corporate Culture</li></li></ul><li>19<br />Q&amp;A<br />HireClix Contacts – <br />Scott Ryan<br />scott.ryan@hireclix.com<br />Neil Costa<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />

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