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Facebook Recruiting in Ten Minutes<br />Educational Webinar Series: February 10, 2011<br />
2<br />What to Expect Today<br /><ul><li>Host – Scott Ryan & Speaker – Neil Costa
Quick Intro
Webinar Topics
Facebook Recruiting – It’s Serious, Start Now
Are you Ready for Facebook?
Driving Candidates with Targeted Facebook Ads
Building a Facebook Fan Page Strategy
Q&A
Chat & Questions via GoToMeeting
Social Media - Twitter - #hcbootcamp#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireCl...
4<br />Fish Where the Fish Are…<br />
5<br />Facebook – It’s Serious<br />10X Facebook Users in 3 Years<br />50M (Oct ‘07) to 500M (Dec ‘10)<br />Revenue - $1.2...
6<br />Are you Ready for Facebook?<br /><ul><li>Do you use Facebook for personal activities?
Do your employees use Facebook?
Are you naturally curious about using Facebook for business?
Do you want to recruit talent from 18-65?
Are you trying to diversify your recruiting efforts?</li></li></ul><li>7<br /> Rapidly Create Facebook Ads<br />
8<br /> Targeting Users by Profile Information<br />
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Hire clix facebook recruiting in ten minutes - feb 10th 2011

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Transcript of "Hire clix facebook recruiting in ten minutes - feb 10th 2011"

  1. 1. Facebook Recruiting in Ten Minutes<br />Educational Webinar Series: February 10, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Host – Scott Ryan & Speaker – Neil Costa
  3. 3. Quick Intro
  4. 4. Webinar Topics
  5. 5. Facebook Recruiting – It’s Serious, Start Now
  6. 6. Are you Ready for Facebook?
  7. 7. Driving Candidates with Targeted Facebook Ads
  8. 8. Building a Facebook Fan Page Strategy
  9. 9. Q&A
  10. 10. Chat & Questions via GoToMeeting
  11. 11. Social Media - Twitter - #hcbootcamp#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Recruiting & Digital Marketing Industry Experience<br />Focused on Interactive Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  12. 12. 4<br />Fish Where the Fish Are…<br />
  13. 13. 5<br />Facebook – It’s Serious<br />10X Facebook Users in 3 Years<br />50M (Oct ‘07) to 500M (Dec ‘10)<br />Revenue - $1.2B in 1st Jan-Sept 2010<br />Facebook Net Profit of $355M* <br />*Reuters – Jan 6, 2011<br />
  14. 14. 6<br />Are you Ready for Facebook?<br /><ul><li>Do you use Facebook for personal activities?
  15. 15. Do your employees use Facebook?
  16. 16. Are you naturally curious about using Facebook for business?
  17. 17. Do you want to recruit talent from 18-65?
  18. 18. Are you trying to diversify your recruiting efforts?</li></li></ul><li>7<br /> Rapidly Create Facebook Ads<br />
  19. 19. 8<br /> Targeting Users by Profile Information<br />
  20. 20. 9<br /> Leverage Logos & Images for Facebook Ads<br />
  21. 21. 10<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
  22. 22. 11<br />Facebook PPC – Laser Focused Targeting<br />
  23. 23. 12<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  24. 24. 13<br />Corporate Page vs. Dedicated Page<br />
  25. 25. 14<br />Facebook for Your Employment Brand<br />
  26. 26. 15<br />Facebook Fan Page = Dist. & Engagement <br />
  27. 27. 16<br />Facebook Fan Page = Dist. & Engagement <br />
  28. 28. 17<br />Tracking & Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  29. 29. Tracking for ATS & Google Analytics
  30. 30. Modifying & Optimize</li></li></ul><li>18<br />Facebook Recruitment Marketing Value<br /><ul><li>Serious Volume of Users
  31. 31. True Passive Candidate Audience
  32. 32. Low Cost Threshold to Start
  33. 33. Sophisticated Targeting for Ads –
  34. 34. Education
  35. 35. Employer
  36. 36. Geography
  37. 37. Interests
  38. 38. Fan Page to Engage Talent Community
  39. 39. Window into Corporate Culture</li></li></ul><li>19<br />Q&A<br />HireClix Contacts – <br />Scott Ryan<br />scott.ryan@hireclix.com<br />Neil Costa<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />
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