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Hire clix anatomy of ppc recruiting aug 25.2010 final

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Transcript

  • 1. The Anatomy of Pay-Per-Click Recruiting
    Webinar Series: August 25, 2010
  • 2. 2
    What to Expect Today
    • Quick Intro
    • 3. Webinar Topics –
    • 4. Search engine optimization (SEO) vs. search engine marketing (SEM)
    • 5. How pay-per-click (PPC) recruitment marketing campaigns work
    • 6. The difference between Indeed, Simply Hired, JuJu and Google
    • 7. Bidding strategies for PPC recruiting
    • 8. Applicant tracking systems and a PPC recruiting campaign
    • 9. Time for Q&A
  • 3
    Understanding your Core Value?
    About HireClix
    Based in Gloucester, MA
    Recruiting Industry Experience
    Focused on Interactive Marketing
    Develop Customized Marketing Approach
    Drive New Concepts and Analyze Results
    Provide Great Value and Zealous Service
  • 10. 4
    Does PPC Matter?
  • 11. 5
    SEO vs. SEM/PPC
  • 12. 6
    SEO vs. SEM/PPC
  • 13. 7
    How PPC Recruitment Marketing Works
    Graphics from Simply Hired…
  • 14. 8
    How PPC Recruitment Marketing Works
    Company A
    Bid @ $1.00
    Company B
    Bid @$0.80
    Company C
    Bid @ $0.65
    Company D
    Bid @$0.30
  • 15. 9
    Differences Between the Search Engines
    Major Search Engines
    Job Aggregators
  • 16. 10
    Facebook PPC – Laser Focused Targeting
  • 17. 11
    Bidding Strategies for PPC Campaigns
    What are the Best Bidding Strategies?
  • 18. 12
    Bidding Strategies for PPC Campaigns
    • Set a Baseline to Start Accumulating Data
    • 19. Use Information to:
    • 20. Find Leverage Points
    • 21. Triage Underperformers
    • 22. Have Patience to Ride out Ebbs and Flows
    • 23. Don’t be Afraid to Pause
    • 24. Better Value in Aggregators than Major Search Engines
    • 25. Be Cautious of the Universal Bid Strategy
  • 13
    ATS Tracking – Accurate & Easy
    https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
    Simply Hired – ATS integration information
    Indeed – ATS integration information
  • 26. 14
    Tracking & Reporting = ROI
    Expect Great Reporting…
  • 27. 15
    Benefits of PPC Recruitment Marketing
    • Candidates Search Differently Today
    • 28. Pay Only for Performance
    • 29. Grow Employer Brand
    • 30. Measurable Results
    • 31. Manage Recruitment Marketing Investments by:
    • 32. Functional Job – Sales, Finance, Engineering
    • 33. Geography – Site Specific, Expansion
    • 34. Initiative – Campus, Diversity
  • 16
    Q&A
    HireClix Contacts –
    Scott Ryan
    scott.ryan@hireclix.com
    Neil Costa
    neil.costa@hireclix.com
    888.419.CLIX
    http://www.hireclix.com