The Anatomy of Pay-Per-Click Recruiting<br />Webinar Series: August 25, 2010<br />
2<br />What to Expect Today<br /><ul><li>Quick Intro
Webinar Topics –
Search engine optimization (SEO) vs. search engine marketing (SEM)
How pay-per-click (PPC) recruitment marketing campaigns work
The difference between Indeed, Simply Hired, JuJu and Google
Bidding strategies for PPC recruiting
Applicant tracking systems and a PPC recruiting campaign
Time for Q&A</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br...
4<br />Does PPC Matter?<br />
5<br />SEO vs. SEM/PPC<br />
6<br />SEO vs. SEM/PPC<br />
7<br />How PPC Recruitment Marketing Works<br />Graphics from Simply Hired…<br />
8<br />How PPC Recruitment Marketing Works<br />Company A<br />Bid @ $1.00<br />Company B<br />Bid @$0.80<br />Company C<b...
9<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
10<br />Facebook PPC – Laser Focused Targeting<br />
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Hire clix anatomy of ppc recruiting aug 25.2010 final

  1. 1. The Anatomy of Pay-Per-Click Recruiting<br />Webinar Series: August 25, 2010<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics –
  4. 4. Search engine optimization (SEO) vs. search engine marketing (SEM)
  5. 5. How pay-per-click (PPC) recruitment marketing campaigns work
  6. 6. The difference between Indeed, Simply Hired, JuJu and Google
  7. 7. Bidding strategies for PPC recruiting
  8. 8. Applicant tracking systems and a PPC recruiting campaign
  9. 9. Time for Q&A</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br />Recruiting Industry Experience<br />Focused on Interactive Marketing<br />Develop Customized Marketing Approach<br />Drive New Concepts and Analyze Results<br />Provide Great Value and Zealous Service<br />
  10. 10. 4<br />Does PPC Matter?<br />
  11. 11. 5<br />SEO vs. SEM/PPC<br />
  12. 12. 6<br />SEO vs. SEM/PPC<br />
  13. 13. 7<br />How PPC Recruitment Marketing Works<br />Graphics from Simply Hired…<br />
  14. 14. 8<br />How PPC Recruitment Marketing Works<br />Company A<br />Bid @ $1.00<br />Company B<br />Bid @$0.80<br />Company C<br />Bid @ $0.65<br />Company D<br />Bid @$0.30<br />
  15. 15. 9<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
  16. 16. 10<br />Facebook PPC – Laser Focused Targeting<br />
  17. 17. 11<br />Bidding Strategies for PPC Campaigns<br />What are the Best Bidding Strategies?<br />
  18. 18. 12<br />Bidding Strategies for PPC Campaigns<br /><ul><li>Set a Baseline to Start Accumulating Data
  19. 19. Use Information to:
  20. 20. Find Leverage Points
  21. 21. Triage Underperformers
  22. 22. Have Patience to Ride out Ebbs and Flows
  23. 23. Don’t be Afraid to Pause
  24. 24. Better Value in Aggregators than Major Search Engines
  25. 25. Be Cautious of the Universal Bid Strategy</li></li></ul><li>13<br />ATS Tracking – Accurate & Easy<br />https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed<br />Simply Hired – ATS integration information <br />Indeed – ATS integration information<br />
  26. 26. 14<br />Tracking & Reporting = ROI<br />Expect Great Reporting…<br />
  27. 27. 15<br />Benefits of PPC Recruitment Marketing<br /><ul><li>Candidates Search Differently Today
  28. 28. Pay Only for Performance
  29. 29. Grow Employer Brand
  30. 30. Measurable Results
  31. 31. Manage Recruitment Marketing Investments by:
  32. 32. Functional Job – Sales, Finance, Engineering
  33. 33. Geography – Site Specific, Expansion
  34. 34. Initiative – Campus, Diversity</li></li></ul><li>16<br />Q&A<br />HireClix Contacts – <br />Scott Ryan<br />scott.ryan@hireclix.com<br />Neil Costa<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />

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